Ariane Moder

As a consultant, I am ready to respond to your brand problematics with a turnkey offer: ☝🏻 - Exchange and preliminary questionnaire - Analysis of the strategic recommendations and insights of the agency - Reformulation and analysis of communication needs to anticipate an appropriate brand conception ✌🏻 - Benchmark of the main sector brands - Coherent trends mood board with the brief and client expectations - First approach and draft to share and discuss intuitions with the agency 🤌🏻 - Creative proposals (2 logos minimum) with for each: the associated storytelling and the creative speech - Debriefing and internal feedback - Applied design and universe on 5 print or digital mockups - Graphic systems explanation - Final client presentation layout We may consider the possibility to decline all the communication supports once the logotype is over on request.

Backing up a NGO to respond to the COVID crisis needs - Creation and development of the association's image, aiming to popularise the subject of mental health among 18/24 year olds. Positioning and image advices - communication strategy - project management - prevention campaigns (more than 2 million students reached per campaign) - management of a six people team

Conception and creation of brand identities Briefs studies - Sales analysis - Competitive intelligence - Conceptualisation and brand positioning - creation of visual identities and related creative universe - Draft of creative speech - Client presentation - Charter, brand book layout - Graphic release on different media (print, digital)

Visual identities creation in a communication agency Team brainstorming - Creation of visual identities and related creative universe - Client presentation - Charter, brand book layout - Graphic release on different media (print, digital)