Ariane Terrier

Formation pour les BTS et Bachelor : - Cours magistraux Marketing digital, Communication, inboud marketing - Étude de cas, correction examens - Pratique : WordPress, Prestashop et Canva

Your ambition? Scaling without burning out. I help business coaches, course creators, solopreneurs and B2B companies build a clear, effective and automated marketing strategy to grow their business without feeling overwhelmed. Since launching Juicy Marketing, I’ve supported 10+ clients in building high-performing acquisition systems: 👉 sales funnels, launch strategies, online ads, automation, CRM, website creation & content. Each project is tailored with a ROI-focused approach and a strong attention to detail — as if it were my own business 🍋. Sample projects delivered: - Automated sales funnels for premium offers & online programs - Website creation & redesign (Webflow & WordPress) - Meta Ads, Google Ads & LinkedIn Ads campaigns - Live masterclass launches & evergreen offers - Email sequences, CRM automation (MailerLite, Brevo, ActiveCampaign…) - Lead scraping & social selling funnels (PhantomBuster, Make, auto-nurturing) - Strategic coaching & support for marketing teams 🎯 Clients served: Solopreneurs & business coaches Early-stage SaaS startups in need of growth structure Small teams overwhelmed and seeking a marketing co-pilot 📊 Key results: +30% conversion boost through optimized funnels +50% time saved on prospecting via automation 10+ hours/week freed up thanks to a clear strategy & CRM setup +40% live attendance on webinars 💡 What sets me apart? I’m a strategist, technician, and coach in one. I bring structure, clarity, performance and execution — whether done-for-you or done-with-you — always with a human-centered, ROI-driven approach.

• Define and implement acquisition & engagement campaigns for EMEA with the team • Set up operational programs to segment, score, nurture, and qualify generated leads (Marketo) • Leverage and adapt assets of the campaigns with the Content Marketing Specialist • Manage digital marketing channels: Google Ads, ad banners, emailing, LinkedIn Ads • Manage the end-to-end execution of events and webinars with all service providers and partners with the Event Coordinator • Management of 3 people • Track budget and build reports to monitor and analyse campaign performance 💡 Key Achievements: - Created 5 webinars with a minimum participation rate of 40%. - Designed over 20 bilingual marketing campaigns (in French 🇫🇷 and English 🇬🇧). - Managed a €1M marketing budget for high-ROI campaigns. - Creation and management of campaigns on Google Ads with a budget of €20k. - Trained sales teams for the adoption of new marketing solutions.

• Redesign the website, webmastering, and project management with the web agency • Develop and distribute content on communication channels (emailing, blogs, press releases, landing pages, social networks, etc.) • Create and sharing contents on our communication media (emailing, landing page, social networks ...), also coordinate with sales representatives based in Europe, United States and France • Search Engine Optimization and positioning (SEO) • Create advertising campaigns in Google Ads (SEA) and LinkedIn Ads • Improve lead generation and marketing automation through Pardot (SalesForce) • Track budget and measure KPIs for digital marketing campaigns • Participate in UX/UI projects (customer and partner portals) • Market research 💡 Key Achievements: - Complete setup and integration of Pardot with SalesForce for campaign automation, including a scoring system. - Implementation of complex workflows (email sequences) in B2B using Pardot. - Creation and management of campaigns on Google Ads with a budget of €20k. - Redesign of a 100-page website within 4 months with a budget of €30k.

DIGITAL MARKETING CAMPAIGNS • Define the Marketing Plan to generate leads and brand awareness • Contribute to content marketing and wider marketing initiatives (marketing collateral, newsletters, emailing, blog articles, press releases, landing pages…) in French and English • Community management on social media channels • Brief and oversee the work of internal stakeholders and external agencies, such as PR agencies, designers, animators and printers • Organize the trade shows (booth design, marketing and promotional materials ...) • Collect and use Data to share performances of recurrent campaigns, and evaluate strategies for new campaigns MARKETING ACTIVITIES • Generate evolution of the Graphic Chart on various media • Update and design the website on WordPress • Participate to the Global Teamwork Marketing's Campaigns Strategies • Work closely with FR Sales team and Global Marketing to grow the Lead Generation Revenue • Keep abreast of current trends in marketing and conduct market research to determine needs for lead generation campaigns KPIs + ROI • Manage implementation, tracking and measurement of Marketing Campaigns (KPIs) • Maintain regular measurement of the ROI of campaigns and make recommendations for improvement

• Venue search (Events, Kick-offs, Seminars, Congresses,...) • Seeking providers (Team Building, Activities, Transportation...) • Advice for event organization • Commercial negotiation and contract negotiation

• Website design (webmaster and management of content) • Community management on Social Media (Facebook, Instagram...) • Carry out competitive intelligence • Prospect, negotiate and visit properties 4-month internship

• Promote Video On Demand on digital communication content (social media, web, newsletters, ect.) • Manage social media accounts (Facebook, Twitter, Dailymotion) • Create original content on social media (Facebook game contests) • Social Media Reporting • Conduct VOD market research • Manage Media Planning with French partners on all VOD movies and series

• Draw up commercial proposals (RFP) • Organize events (meetings, weddings...) • Create communication/marketing content (emailing, brochure, etc.) • Analyze Sales Reporting (forecasts, selling strategies...) • Prospect new clients

• Draw up commercial proposals (RFP) • Organize events (conferences, meetings...) • Analyze Sales Reporting • Administrative support and management of guest requests and complaints