Arielle VALDENAIRE

E-COMMERCE : • Leading the launch of the FR e-commerce site • Owning the FR digital calendar and online marketing activations • Managing P&L : framing the turnover ambition and investments required to succeed, as well as day-to-day budgets and forecasts management • Piloting all growth drivers : SEA, SMA, CRM, SEO • Key business point of contact for the IT team for all projects involving the French website • Building strategies to improve KPIs such as traffic and conversion rate as well as customer data acquisition • Day-to-day management of the e-merchandising and content updates • Defining and building up monthly reporting with key site and business metrics of our own e-commerce website and e-retail partners to track overall performances • Working closely with Operations/Logistics and warehouse on stock levels and logistics efficiency E-RETAIL : • Developing and implementing strategic online marketing plans (Joint Business Plans) for e-retail partners • Delivering all relevant marketing resources • Ensuring correct forecasts and collaborate with international demand planning to ensure products stock quantities including GWPs, samplings and exclusive online offers availability • Working with B2B Customer Service regarding all account invoices, queries, damages, inaccurate orders, returns, bookings

E-retailers: ▪ Follow up on new launches and animation plans on our 20 e-retail brandspaces in APAC/ Middle East/ LATAM/ US markets ▪ Brandspace openings on new e-retailers websites (from kick off to the opening) ▪ Store checks and optimization recommendations Hermès.com: ▪ E-merchandising, navigation optimizations and bugs tracking/report

E-commerce: ▪ Creative redesign of the e-commerce website, product catalog updates and content creation (back office) ▪ Issue and bug tracking, features requests and projects follow-up Digital marketing: ▪ SEA: Acquisition and conversion campaigns, monitoring and KPIs analysis ▪ SEO: Optimization to increase organic traffic, Google Analytics KPIs analysis ▪ CRM project management

▪ Reporting to the Burberry make-up Marketing Director on Face and Eyes segments including rebranding projects and new collections launches for KCPs ▪ Market analysis: business performances and trends (Panels: NPD; BeautéResearch) ▪ Product development: defining new concepts in building the marketing mix (formula, packaging, USP and claims, pricing strategy, sampling); briefing and following up on the 3-year 360 marketing plan in collaboration with the fashion house and internal teams: R&D, merchandising, training, digital, PR and trade marketing to identify markets’ needs ▪ Digital: development of ecommerce assets for markets (e-retailer packshots, product copy, ecommerce deck, digital cropping guidelines, campaign KVs)

▪ Marketing strategy: shaping of the 2019-2020 strategic marketing plans ▪ Project development: collaboration with external partners and internal teams: design and content agencies, business dev, digital, training and PR for new launches (POS tools, guidelines and packaging development) ▪ Daily communication with 40+ markets to provide marketing resources ▪ Digital: update on visual contents and product copies for the new website, tutorial creation about the Krug iD app for markets, work with consultants on the data migration of the Moët Hennessy internal DAM to a new platform

▪ Key contact between global teams (Paris, New York) and 7 Southeast Asian markets on the regional launch of Tiffany & Co first fragrance ▪ Market analysis: trends on temporary animations and retailtainments ▪ Marketing strategy: build the 360 launch plans at a regional scope with local markets and support the activations’ implementation ▪ Distribution strategy: recommendations to the SEA General Manager on the distribution strategy of COTY Luxury brands in Mongolia ▪ Event management: collaboration with Thai suppliers to organize the annual company conference in Bangkok for 100+ people

▪ Organization of a press conference with the vice president for the launch of Jean Couturier Paris and Little Marcel new fragrances ▪ Initiative of a radio advertising campaign and prospection to create partnerships with beauty boxes businesses ▪ Production of marketing presentations for the retailers (ex: Galeries Lafayette) ▪ Track and report all posts about the new fragrances on social media