Arnaud Guedj

Our mission: to be your trusted partner in your digital transformation. We provide you with: • A strategic vision to define your eCommerce strategy • Practical advice at every stage of your digital journey • Innovative solutions to optimize the customer experience Our comprehensive approach supports you from A to Z: • Defining your digital transformation strategy • Optimizing user experience and customer relations • Change management to engage your teams With our expertise, we stand by your side to make your digital transformation a lever for sustainable performance.

As an Interim Manager at WAYDEN, a leading French interim management firm since 2008, I undertake strategic and operational assignments for companies undergoing transformation. Key responsibilities: - Leading transformation, turnaround, or development projects - Change management and team support - Implementation of concrete and measurable solutions - Skills transfer to ensure long-term sustainability of actions Sectors of intervention: retail, services. Areas of expertise: digital transformation, ecommerce, digital marketing, customer experience. Thanks to my experience and WAYDEN's support, I bring rapid execution, in-depth expertise, and strategic vision to help companies overcome critical challenges.

8 months assignment as Chief Digital Officer. Key deliveries: • rebuilt the digital marketing and digital merchandising strategies • oversaw the webshop redesign (especially the homepage, taxonomy and product page designs). • developed go-to-market processes (from the Product Information Management system to the catalog import on the webshop) • management of heads of merchandising and digital

Company specialized in proximity marketing through Bluetooth and WiFi advertising 'splash pages'. Our innovative approach allows us to deliver targeted and engaging advertisements directly to users' devices when they connect to local networks. Clients: L’Oréal, Diesel, Le Printemps, Célio, Klepierre.

Lecturer for Master's students (1st and 2nd year) on eCommerce and Digital Marketing topics.

In this role, I played a key role in developing the online brand identity and strengthening the brand's presence in France. I successfully launched the e-commerce platform for Nokia in France, laying the groundwork for their digital sales strategy. I oversaw the deployment of the web platform, working closely with the Legal, IT, Finance, Marketing, Sales, and Logistics teams to ensure smooth coordination and a successful launch. To ensure an optimal user experience, I managed the entire customer journey by leveraging in-depth analyses and A/B testing. These analyses allowed us to identify friction points and optimize each step of the journey, from product discovery to final purchase, thereby improving customer satisfaction and loyalty. In parallel, I developed and implemented a telesales strategy focused on increasing profits. This strategy concentrated on improving the attachment rates of accessories and services, thereby maximizing the value of each transaction. Additionally, I established numerous co-marketing partnerships to enrich our email database and increase the visibility of our online store. These partnerships enabled the design of targeted and effective marketing campaigns, increasing our visibility and attracting new customers. Key achievements: • Established the online business in France. • Achieved an average annual revenue growth rate of over 50% over the past three years. • Increased sales by more than 40% in the first year (first half compared to the second) through the development of affiliate programs and search engine marketing.

Skills: Microsoft Office · Customer Engagement · Microsoft Excel · Search Engine Marketing (SEM) · User Interface Design · Mobile Marketing · Web Analytics · Data Analysis · Customer Retention · eCRM · Business Strategy · Marketing · Direct Sales · Content Management · Product Marketing · Data Analytics · Customer Relationship Management (CRM) · Online Advertising · Customer Lifecycle Management · Affiliate Marketing · Customer Acquisition · Digital Marketing · E-Commerce · E-commerce SEO · Merchandising · Digital Strategy · Marketing Strategy · Mobile Devices · Portfolio Management · Email Marketing · Customer Loyalty · Strategic Planning · E-business · Trading · Analytics · SEM · CRM · E-commerce · Online Marketing · Project Management · Web Design

Skills: Microsoft Office · Microsoft Excel · User Interface Design · Web Analytics · Data Analysis · eCRM · Marketing · Direct Sales · Content Management · Product Marketing · Data Analytics · Online Advertising · Customer Lifecycle Management · electronic software distribution · Affiliate Marketing · Customer Acquisition · Digital Marketing · E-Commerce · E-commerce SEO · Merchandising · Mobile Devices · Portfolio Management · Email Marketing · Customer Loyalty · E-business · Trading · Analytics · E-commerce · Online Marketing · Project Management · Web Design