Arsene Ebini

- IT Governance - Digital Marketing Strategy - Social Media Management

• Monitoring of the highlights related to promotional campaigns, mini-websites, facebook, email campaigns , video, street marketing operations... • Brief to the technical and creative teams throughout the production • Supervision and monitoring of development to achieve the objectives within the time schedule • Quality control of the functional scope of deliverables • Tracking progress indicators • Resolution of anomalies and update of evolutions • Budgetary Control and Monitoring • Testing before delivery

• Answers to the French and international calls for tender • Project and Customer relationship management • Managing the implementation of websites and applications • Content administration • Accelerate project delivery • Determine creative scope for projects • Lead day-to-day activities of the project team • Gather and organize assets from client. • Writing functional documentation, creation of training materials and animating training • Management of the creative and technical team • Project reporting • Testing and delivery • KPI’s Reporting • Setting up Display campaigns, SEM, Affiliate, RTB MANAGED ACCOUNTS: Accor Hotels : (Sofitel, Pullman and Novotel worldwide) Europcar.com, Euroshopping, Mon Albumphoto.fr…

• Realization Web schedule of a multilingual site: coordination with the product managers and Web designer, creation of contents, offers... • Content management of websites • Creation of the offers for the various supports of communication • Daily Collaboration with the European subsidiaries (London) to make sure of the good update of the Web contents at the local level • Test of the offers and the contents before their spread (Display, Search and Affiliation) • Network Declension of the national advertising campaigns • Promotional actions within the framework of the partnership with Air France • Management of a program of network incentive connected to loyalty cards • Management of e newsletters • Implementation and management of the Web marketing reporting • Management and animation of the social media (Facebook, Twitter…)

• Elaboration of the marketing strategy • Launch of product • Direct Marketing (mailing, newsletters, phoning) • Partnership implementation and management • Events Organization (users club, conferences, lounge of exhibition…) • Articles writing and press releases • Business intelligence / Benchmarking