Arunava Mukherjee

• Designed and executed localized marketing campaigns tailored to regional demographics, driving user acquisition and retention for Rooster Fights. • Promoted the game across regional social media channels, gaming communities, forums, and events to establish a strong local presence. • Created engaging content and managed influencer campaigns to boost brand visibility and foster community growth. • Built strategic partnerships with local influencers, agencies, gaming content creators, and esports organizations to enhance outreach and engagement. • Fostered collaborations with media outlets and gaming platforms, successfully managing co-marketing opportunities and cross-promotions. • Managed digital ad campaigns, influencer partnerships, and agency collaborations to amplify the game’s impact and achieve measurable ROI. • Allocated and monitored regional marketing budgets, optimizing spend across channels like ads, sponsorships, and events based on performance insights. • Conducted market research and analyzed competitor activities, adapting strategies to capitalize on emerging opportunities and mitigate risks. • Collected user feedback and reported campaign results to the central team, providing actionable recommendations for sustained growth.

•Successfully initiated contact with over 200 colleges, establishing partnerships and offering consultancy services to enhance student experiences. •Cultivated relationships with high-level college and university administrators, effectively communicating the value of our services and securing partnerships. •Persuasively promoted the company to universities, resulting in a significant increase in adoption of our services. •Developed compelling content for social media platforms, expanding the company's online presence and reaching a wider audience. •Edited and refined marketing materials to effectively showcase the company's offerings and attract potential clients.

•Proactively contacted over 100 potential leads, driving the sales process and generating new business opportunities. •Successfully closed more than 20 sales, effectively conveying the value and benefits of our services to clients. •Facilitated seamless communication between upper management and customers, ensuring accurate and timely delivery of information. •Utilized social media platforms to promote courses, creating engaging content, including visually appealing images and logos, to attract and engage potential customers. •Applied editing skills to enhance marketing content, creating visually compelling materials and graphics to effectively market the courses.

•Skillfully negotiated favorable terms with suppliers, securing competitive rates and payment terms that benefited the company's financial objectives. •Managed day-to-day operations, overseeing employee product deliveries, payments, and other operational tasks to ensure smooth business operations. •Developed comprehensive sales and marketing strategies to effectively promote the company, resulting in increased sales performance and market presence. •Designed impactful brochures and logos for different products, establishing a strong brand identity and enhancing customer recognition. •Proactively introduced new products to customers, directly contacting them to generate interest and drive sales. •Conducted customer surveys to gather data on their needs and preferences, utilizing the insights to construct future product strategies. •Successfully managed the day-to-day financial operations of Ma Shitala Hardware, a hardware business. •Implemented effective strategies to optimize working capital and ensure efficient cash flow. •Prepared and analyzed comprehensive financial reports to inform decision-making. •Implemented cost-saving measures and budgeting strategies to improve profitability. •Proficient in industry-standard financial software applications, such as Salesforce. •Utilized technology to streamline financial processes and enhance efficiency. •Successfully secured financing for business investments and expansions. •Conducted thorough financial analysis to evaluate investment opportunities and manage risks. •Developed and implemented sound financial strategies to support business growth. •Identified and mitigated potential financial risks through proactive measures. •Implemented robust risk management strategies to protect the business from unforeseen challenges.