Ashirwad Tiwari

▪ AI Luxury Clienteling App – Built an AI-assisted luxury commerce prototype focused on omnichannel journeys, conversion optimisation and checkout experience using Claude, Figma, Cursor and Replit. ▪ AI-Native Product Prototyping – Explored rapid idea-to-MVP workflows using Claude and AI prototyping tools to accelerate UX validation and product discovery. ▪ Claude Code & Vibecoding – Experimented with AI-assisted full-stack prototyping, managed agents and natural-language driven product development workflows. ▪ Agentic Commerce Research – Researched Google UCP, AI shopping agents, real-time catalogue orchestration and loyalty-integrated commerce experiences. ▪ AI Product Operations Stack – Built AI-assisted PM workflows for PRD drafting, feedback analysis, market intelligence and A/B testing hypothesis generation.

Lead the global e-commerce product vision, aligning data-driven insights with brand identity and business goals across international markets. Manage the full product lifecycle: from UX/UI discovery and customer behavior analysis to implementation and post-launch performance tracking. Drive cross-functional collaboration with design, tech, marketing, CRM, and data teams to deliver high-impact features that enhance client experience and support omnichannel growth. Strengthen the omnichannel journey by developing services that bridge online and offline touchpoints (e.g., live chat, appointment booking, in-store services), reinforcing the luxury retail experience. Actively contribute to innovation initiatives within Kering Group, partnering with the Research & Innovation division and other Maisons to pilot forward-thinking digital solutions.

Product Ownership & Strategy: Directed cross-functional Agile squads comprising developers, UX/UI designers, and QA testers to deliver high-impact features, increasing course completion rates by 18%. Backlog Management: Prioritized and managed product backlogs using JIRA, translating business requirements into actionable user stories and acceptance criteria. Stakeholder Collaboration: Collaborated with Sales & Marketing teams to align product features with customer acquisition strategies, contributing to a 12% growth in user base. Data-Driven Decision Making: Established KPIs and leveraged Power BI for real-time performance tracking, facilitating continuous improvement and stakeholder transparency.

•Manage a €1.3bn corporate brand portfolio, focusing on Coca-Cola ( Hybrid). •Perform sector-specific, fundamental, and market data analysis to support investment decisions. •Supported digital campaigns by collaborating with Retail, Content, B2B, and B2C Marketing teams.