Assmahane Baghri
Event expert
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
Work experience
Founder
Arts Brillants
Jan 2023 - Present
3 years 10 months
Paris, France
Events Strategist & Planner | Marketing & Communications 200+ events of all formats strategized, conceptualized & organized
Head of Events
PrestaShop
Sep 2017 - Nov 2022
5 years 3 months
Paris, France
Up to 2,000 participants events organized in full, with annual budgets up to €2M - Strategy: OKR-related, ROI strategy building with budgeting and forecasting multiple events roadmaps, hybrid organization, different countries and markets, lead generation - Comms & Marketing: SEA display, social media and emailing campaigns, SEO checks, website content redaction in multiple languages, brief for promotion design and visuals - Revenue & Sales: sales and sponsorships offers and specific packages, pricing and ticketing strategy, rituals and meetings for partners and sponsors - Spokesperson: client-facing and spokesperson when needed
Marketing Communications Manager
Comexposium
Nov 2016 - May 2017
7 months
Paris La Défense, Île-de-France, France · On-site
Up to 1,700 participants for this event - Manage the delegate /partner recruitment, registration and onsite for the E-Commerce One to One UK (B2B event) - Update the delegate and partner database in the platform for the E-Commerce One to One UK - Support the delegate and partner from registration to onsite for the E-Commerce One to One UK - In charge of the process of communication : website, CMS, CRM, emailings, newsletters, social media for the E-Commerce One to One UK and Monaco - Content marketing for speakers, keynotes and hot topics - Create design/communications briefs (video, photo, goodies and show features onsite…) for the E-Commerce One to One Monaco - Allocate and manage budget lines for the E-Commerce One to One UK - In charge of the Networking Opening night of E-Commerce One to One in Monaco - In charge of the Gala Dinner of E-Commerce One to One in Monaco
Reed MIDEM - a member of Reed Exhibitions
Nov 2005 - Nov 2016
11 years 1 month
92100 Boulogne-Billancourt, France
Marketing Communications Project Manager
Nov 2012 - Nov 2016
4 years 1 month
92100 Boulogne-Billancourt, France
Entertainment professional trade shows from 8,000 to 11,000 participants with Music including Midem/NRJ Music Awards and TV including MIPCOM, MITV, MIPJunior, MIPDoc, MIPFormats, MIP Digital Fronts - Direct the multichannel campaigns and B2B and B2C action plans - Participate in the pricing of products and packages deals - Create briefs for design & communications/Marketing agencies for online and print tools (print and digital media, video, photo, web, social networks, invitations ...) - Create sales factsheets and tools - Manage Media planning and partnerships database - Write newsletters and websites content - Manage the brand promotion on the international level - Analyze new industry trends and competitive offers - Monitor and analyze performance-related marketing actions and communications - Manage the show budgets: expenditures and forecast - Manage the promotion on-site: camera and video teams, editorial teams, signage check... - Create Benchmarks : pricing, brands, offers, ... At the center of each project, always in collaboration with cross-functional teams to conduct campaigns across all channels, on time
Operations/IT Assistant and Coordinator
Nov 2005 - Nov 2012
7 years 1 month
Paris, PA 15021, USA
Real Estate professional trade shows from 6,000 to 28,000 participants with MIPIM and the Entertainment. - Control the activity and manage conflicts as an interface customers / organizers - Manage customer relationships and VIP/Premium during the shows and other events - Find the best service providers in call for tenders - Forecast and expenditures of IT budgets Highly dynamic and competitive environment, to have a field expertise and customer knowledge
Assistant Office Manager
Celltech Pharma S.A.
Feb 2004 - Dec 2004
11 months
Paris 17
I learned to listen to the needs of employees and focus on improving productivity - Schedule appointments for medical visitors - Identify the needs of medical representatives (presentations, brochures, samples ...) and provide them - Develop processes and best-practice for the Office
Sales Assistant
ATEAC Paris
May 2002 - May 2004
2 years 1 month
Paris, PA 15021, USA
The job allowed me to learn sales techniques and negotiations - Providing office rental solutions according to customer needs - Provide meeting rooms rentals solutions for clients according to their specifications - Propose business registered addresses to companies with no physical offices - Greet and meet customers (phone and physically)
English and French Teacher
Association NOTA BENE
Jan 2001 - Feb 2002
1 year 2 months
Tours, France
A challenge where I needed patience and investment to better understand everyone's expectations - Be available for the academic development of students - To help students understand their difficulties and how to overcome them - Improve the level of students over the year - Participate in community life with the teaching staff and administration
Education
Novancia - EM Strasbourg
Master’s Degree, International Event Marketing
2011 - 2012
2 years
Grade: with honors
Thesis on : the website, a marketing tool for the clients' relationship in the organization of trade shows
INALCO
Associate’s Degree, Classic Arabic
2009 - 2010
2 years
Grade: with honors
Université de Tours
Bachelor’s Degree, English, American and foreign civilizations
1996 - 2000
5 years
Grade: with honors
Activities and societies: sociolinguistic surveys, theater, tutorial ...