Astrid de Lafforest

- Strategy consulting projects for big companies (C-level executives): • Business strategy & Marketing: business opportunity studies, organisation and launch strategy, digital projects roadmaps, go to market, marketing project management • Digital transformation & organisation: audit, benchmark, design thinking methodology, workshops animation, acculturation, recommendations about digital tools - Industries: retailers, services providers, insurance - Internal projects: recruitment, sales, B-Corp assessment, lectures in a business school - Management of junior and intern consultants --- Some relevant projects: * Business strategy & Marketing: - Framework of the organisation and launch strategy of a C2C marketplace for donations between individuals (retailer). - Opportunity study for the implementation of a marketplace for independent retailers (public services). - Support for the go to market of a new digital product, business plan, marketing, roadmap (service provider). - Retail media project manager, run management, contribution to the development of the service offer, audit of the organisation, team management (retailer). * Digital transformation: - Design of a methodology based on design thinking for salespeople, aimed at bringing out innovative platform-type projects, coaching of project managers and change management (retailer). - Acculturation of SMEs: how to sell online? marketplaces & direct sales (producer association) * Organisation: - Marketing organisation audit in a merger context (insurance)

Digital marketing: - CRM project management - Acquisition and retention of newsletter subscribers - Product evolutions with technical and editorial teams - Design of new relational campaigns, roadmap for a unified relational programme - Audit and recommendations about the CRM team organisation

Bsit (digital start-up, in-house tech development) is a collaborative childcare platform/marketplace which raised 1.4M€ in February 2018 and 3M€ in July 2019. Led strategic projects for the CEO and the Board in particular in the context of fundraisings - Business model elaboration, projects on specific platforms challenges (openness, trust) - Conducted international watch - Produced synthetic recommendations - Drafted investor presentations Headed the French market opening (June 2016), defined and implemented the go to market strategy (+ 150 000 users in France): - Operated market analysis: adapted marketing, refined product and added new features - Monitored daily operations: recruited 100,000 babysitters, improved the matching quality - Led business development: business and marketing partnerships (traditional agencies, schools, bloggers) Supported the French B2B sales team (14 B2B clients in France including Decathlon, Axa, Vinci, Safran) - Designed the B2B offer, implemented specific strategic partnerships, produced sales argumentation - Handled call for tenders (Decathlon, RATP…) - Managed B2B customer relationship management

The “Fédération des plateformes collaboratives” (professional federation merged within “France Digitale” in 2018) brings together actors of the collaborative economy (Airbnb, Heetch, Videdressing, Wingly...). Its purpose is to promote the collaborative economy and to co-construct an economic and social environment that is favorable to its development. • Contributed to thinking about the regulatory environment: met decision-makers, wrote proposals • Participated in round tables with stakeholders (companies, representatives), for example “New forms of entrepreneurship, what social protection?” at the “Institut de la protection sociale” • Best practices sharing between platforms: French obligations for digital platforms, implementation of the GDPR

Honoré Visconti (non profit organisation) is an artistic label directed by Laure Flammarion. Honoré Visconti’s ambition is to democratize contemporary art by creating exhibitions, generating meetings and encouraging first acquisitions. • Built our young circle patrons (30 patrons), deployed a dedicated cultural program and exclusive advantages • Managed partnerships, prospected, negotiated and followed relationships (20 partners including Groslch, Aésop…) • Coordinated public relations and communication

The Maison Bernard Endowment Fund’s purpose is the protection of Antti Lovag’s architectural work with Pierre Bernard in Theoule sur Mer throughout the 1970s. • Delivered legal advices • Constructed public relations and communication strategy • Conducted art history researches on Antti Lovag’s work

Help during set up, exhibitions and auctions, important watches - magnificient jewels (May & November 2013, 2014, 2015, 2016, 2017, 2018)