Aswathy Raj
Management Consultant | Business & Systems Analyst
2 recommendations
Salary / Daily rate
2 people recommend
Liverpool, UK
Freelance, open to permanent contract
Skills
About me
Intro
Strategic and results-driven management consultant, business analyst, and product strategy specialist with expertise in bridging business goals and data-driven decision-making. I hold an MSc in Management & Business Analytics from Oxford Brookes University and have delivered successful projects for UK-based clients in FMCG, retail, and finance. My core strengths include business systems analysis, process optimisation, KPI reporting, and digital marketing strategy. I excel at turning complex data into actionable insights, leading cross-functional teams, and driving measurable business transformation. Skilled in tools like Python, SQL, Tableau, Power BI, and Google Analytics, I combine analytical rigour with a strong business acumen to deliver high-impact solutions. Key Highlights: Led requirements gathering and process mapping for UK clients including Tesco, Diageo, and JD Sports. Designed interactive dashboards that improved decision-making and marketing ROI. Developed go-to-market strategies and digital campaigns that boosted engagement by 25%. Delivered data-backed business cases to senior stakeholders, supporting strategic growth. I thrive in dynamic environments—whether remote, hybrid, or client-facing—and I’m passionate about solving business challenges through a blend of strategic thinking, technology, and data insight.
Work experience
Business Analyst & Digital Strategy Consultant
Kalanjiam Enterprises Pvt Ltd
Jan 2024 - Present
2 years 10 months
● Lead requirements gathering sessions with UK clients to capture business needs and translate them into technical specifications. ● Develop business process maps and recommend process improvements to enhance efficiency and reduce operational bottlenecks. ● Design interactive dashboards in Tableau/Power BI to track KPIs, sales performance, and marketing ROI. ● Conduct market research and competitor analysis to support UK product launches and digital marketing campaigns. ● Collaborate with cross-functional teams to deliver system enhancements and ensure smooth integration with legacy platforms. ● Support digital marketing initiatives including SEO, paid media, and targeted email campaigns, improving engagement by 25%. ● Prepare and present business cases and project updates to senior stakeholders in the UK. ● Clients: Tesco UK, Diageo, JD Sports
Business Consultant
Blackmont Consulting
May 2025 - Jul 2025
3 months
Hoyland, Barnsley S74, UK
● Assisted clients in identifying business challenges and developing data-driven strategies for improvement. ● Conducted market research and business analysis to support decision-making and enhance operational efficiency. ● Collaborated with cross-functional teams to design process optimisation plans and performance reports. ● Supported in preparing client presentations, project documentation, and analytics dashboards using Excel and Power BI. ● Provided recommendations on business growth, customer engagement, and digital transformation initiatives.
Support
Simpragma Solutions
Mar 2023 - Aug 2023
6 months
● Monitor IT systems using analytical tools, detecting issues proactively and reducing downtime by 15%. ● Produce detailed reports and visualisations to support incident resolution and SLA compliance. ● Define and implement data-driven KPIs for measuring service desk performance.
Education
Oxford Brookes University
Msc management and business analytics , Business Administration and Management, General
2023 - 2024
1 year 2 months
Activities and societies: * Member of the Business Analytics & AI Society * Engaged in networking events and guest lectures on business intelligence
* Specialized in business analytics, strategic decision-making, and data-driven insights. * Coursework covered data visualization, predictive analytics, machine learning applications in business, and business intelligence tools. * Graduated with merit, demonstrating excellence in statistical analysis, problem-solving, and data interpretation.
Presidency College, Bangalore
Bachelor of computer application , Computer Science
2019 - 2022
3 years 5 months
Activities and societies: Member of the Computer Science & IT Club
* Built a strong technical foundation in programming, database management, and software development. * Key subjects included data structures, algorithms, artificial intelligence, and cloud computing. * Developed analytical skills essential for business intelligence and IT-driven solutions
Schoenstatt St Mary's PU college
PCMC, Science
2017 - 2019
2 years
Activities and societies: * Member of the Sports Club and Cultural club * Participated in inter-college Sports for Throw ball * Volunteered in Cultural fest.
* Focused on Science (PCMC - Physics, Chemistry, Mathematics, Computer Science), reinforcing logical reasoning and computational thinking. * Gained early exposure to programming languages and mathematical modelling.
Schoenstatt St Mary's High School
Developed a disciplined approach to academics with a strong STEM emphasis. Built foundational knowledge in scientific research, critical thinking, and problem-solving.
2015 - 2017
1 year 10 months
Activities and societies: * Active in Science & Mathematics Clubs * Participated in Inter-school sports competitions in Throw Ball and Kho-Kho * Participated in State-Level Take-won-do and won Silver
Licenses & certifications
Jira
Issued: Jan 2025
BCG - GenAI Job Simulation
Issued: Dec 2024
Google analytics 4(GA4)Become a Web Analytics Specialist
Issued: Sep 2024
Business Analysis & Process Management
Issued: Jun 2024