Aubin Nkanga

Responsible on the following verticals: Gaming and Remittance => Payplug is the leading PSP from BPCE Group

As the founder and senior consultant, I have provided expert guidance on payments, digital strategies, and business growth across various industries. My consultancy missions have spanned leading communication agencies, fintech companies, and educational institutions, including: - Omnichannel retail strategies, including marketing and payment approaches - Solead Agency, Rankwell, TagadaMedia: Delivered strategic consulting on digital marketing, communication strategies, and brand positioning, helping clients enhance their online presence and engagement. - EmpCorp: Advised on fintech innovations, focusing on payment solutions and customer-centric financial products to drive business growth and digital transformation. - Verifone: Provided expertise on POS system integration and digital payment strategies, aligning with emerging market trends and enhancing transaction efficiency. - Denadela: Led strategic consulting in Web 3.0 technologies, helping navigate the evolving digital landscape and implement innovative blockchain solutions. - Igencia: Developed and delivered specialized training in international negotiation, marketing, and business strategy, fostering the next generation of business leaders. - Silkpay: Assisted in expanding Chinese payment solutions into European markets, focusing on market entry strategies, partnership development, and enhancing cross-border payment capabilities.

Diaspo presents an innovative payment system with the digitalization of "Tontines". It becomes easy to manage your communities with their dedicated tontines. As Deputy CEO and COO of NBK Diaspo, a financial app dedicated to serving the African diaspora, I led operations and strategic initiatives across key markets in Europe (France, Belgium, Netherlands) and Africa (Congo DRC, Ivory Coast, Senegal, Mali). My primary missions included: - Strategic Leadership: Directed company operations and business strategy, ensuring alignment with the organization’s vision to digitalize traditional tontine practices and enhance financial inclusion. - Market Expansion: Spearheaded market entry and growth strategies across European and African markets, leveraging a deep understanding of local financial ecosystems. - Card Program Management: Oversaw the end-to-end management of card programs, including partnerships with Mastercard and Visa, to deliver secure and convenient payment solutions. - Operational Excellence: Managed day-to-day operations, optimizing processes for efficiency, compliance, and scalability in multi-regional contexts. - Partnership Development: Built and nurtured strategic partnerships with financial institutions and technology providers to expand service offerings and drive innovation. - Marketing Supervision: Supervised marketing operations, ensuring alignment with business objectives and enhancing brand visibility through strategic campaigns. - Client Support Management: Led client support operations, focusing on delivering exceptional customer service and improving the overall client experience. - Product Development: Oversaw the development and deployment of payment solutions, including digital accounts, SEPA transfers, and international money transfers, tailored to the unique needs of the diaspora community. - Team Leadership: Guided cross-functional teams, fostering a culture of collaboration and excellence to achieve business objectives.

Mobiyo/Allopass is a pioneer in democratizing micropayments through the acquisition of an electronic money status in 1999. My key missions were: - Strategic Market Expansion: Identify and penetrate new markets, focusing on expanding the adoption of micropayment solutions such as a- Direct Carrier Billing b- Premium SMS c- Premium Numbers d- Bank Card payments. - Client Acquisition & Retention: Develop and nurture relationships with key clients, including content providers, e-commerce platforms, and digital service providers, to drive revenue growth and client retention. - Product Promotion & Sales: Advocate for Mobiyo/Allopass’s suite of micropayment solutions, effectively communicating the benefits and unique value propositions to potential clients. - Partnership Development: Establish strategic partnerships with telecom operators, financial institutions, and technology providers to enhance the ecosystem and expand service offerings. - Market Analysis & Competitor Monitoring: Conduct in-depth market research to identify trends, customer needs, and competitive landscape, enabling the company to stay ahead in the dynamic micropayment industry. - Sales Strategy & Execution: Develop and execute comprehensive sales strategies, leveraging data-driven insights to optimize sales performance and achieve business objectives. - Revenue Growth & KPI Achievement: Drive business growth by meeting or exceeding sales targets, focusing on increasing the adoption and usage of micropayment solutions. Innovation & Solution Development: Collaborate with internal teams to innovate and tailor micropayment solutions, ensuring they meet the evolving needs of clients and market demands. - Stakeholder reporting & communication: Provide regular updates and reports to senior management on business development activities, market opportunities, and sales performance. Outcome: Key partnerships and development of a unique payment integration for Veepee through Ankama.

SILKPAY offers a comprehensive range of payment solutions that enable businesses (both physical retailers and e-commerce merchants across Europe) to accept payments via Chinese e-wallets (Alipay, Wechatpay...), particularly through strategic partnerships. In addition to payment solutions, marketing strategies are developed to maximize the visibility of partner products and brands. My missions were: - Conduct market analysis to identify demand for Chinese payment solutions in sectors like retail, e-commerce, and tourism. - Develop a tailored sales strategy highlighting the benefits of Chinese solutions, focusing on cross-border payments, cost efficiency, and compatibility with local regulations. - Forge strategic partnerships with French retailers, e-commerce platforms, and payment gateways for smooth integration of Chinese payment methods. - Engage with local regulators to ensure compliance with French and EU laws. - Lead the sales process from prospecting to closing, ensuring a seamless onboarding experience for clients. - Provide ongoing account management and training to ensure effective integration and use of the payment solutions. - Drive marketing campaigns to promote Chinese payment solutions to French businesses, especially those targeting Chinese consumers. - Represent the company at industry events and conferences to build brand awareness. - Monitor sales performance and adjust strategies based on data insights. - Collaborate with marketing, product, and regulatory teams to refine the sales approach and ensure alignment with overall business goals.

MyPuzzleLife was a web 2.0 dating platform that facilitated connections between people through the presence of a personal development algorithm to create meaningful matches. My key missions were: - Created a behavioral algorithm for a dating website, combined with personalized coaching modules. - Developed and hosted personal development conferences for individuals and businesses. Outcome: Significantly improved customer engagement through innovative psychological tools.

Worked at Evermaps, a major player in multi-service geolocation solutions for e-commerce businesses and brands, with offerings such as: - Store Locator: Enhanced the localized visibility of store networks (on web and mobile platforms) for consumers, including georeferencing to improve visibility on Google. This strengthened the geographical and relational proximity with customers. - Semi-Automatic Maps: Highlighted store locations in communication materials (e.g., brochures, leaflets) tailored for consumer engagement. Developed strategic solutions for brands and websites with extensive retail networks, improving both visibility and customer experience. My missions were: - Managed key accounts in geolocation, collaborating with brands like KFC, Leroy Merlin, and Auchan + 80% of banks and insurances). - Establishing strategic partnerships to leverage the geolocation of points of sale (POS) as a solution for "drive-to-store" strategies. Outcome: Positioned Evermaps as a viable alternative to Google Maps in the French market.

TEKNEO is Europe’s leading publisher of video games and serious games, specializing in the healthcare sector, with a strong focus on medical fields and R&D. Responsibilities included: - Providing consulting and expertise in healthcare, production chains, game design, and artistic direction. - Supporting the development of innovative solutions to address healthcare challenges through serious games. - Managed mobile and web payments for online games, in partnership with operators such as SFR, Orange, and Bouygues. - Negotiated and coordinated with game publishers (EA, Gameloft, Namco Bandai). Outcome: Increased market share through innovative solutions for mobile gaming.

Extra-live is a game and mobile app publisher for European and Latam countries. My key missions were: - Managed mobile and web payments for online games, in partnership with operators such as SFR, Orange, and Bouygues. - Negotiated and coordinated with game publishers (EA, Gameloft, Namco Bandai). - Outcome: Increased market share through innovative solutions for mobile gaming.

SFR is one of France's strategic mobile operators. At that time, the operator was the king of data, as all mobile applications were accessible through its WAP portal (mobile internet). => Managed publisher partnerships at SFR (Vodafone), overseeing: - The promotion and visibility of video game titles. - The coordination and monitoring of marketing plans for over 20 publisher accounts, including major players such as EA, Gameloft, Namco Bandai, Glu Mobile, and Metaboli. - Contributed to enhancing partnerships through tailored strategies and campaign execution. Outcome: Increased mobile content revenue through strategic campaigns.

Extra-live is a game and mobile app publisher for European and Latam countries. My key missions were: - Managed mobile and web payments for online games, in partnership with operators such as SFR, Orange, and Bouygues. - Negotiated and coordinated with game publishers (EA, Gameloft, Namco Bandai). Outcome: Increased market share through innovative solutions for mobile gaming.

SplitGames is a (marketplace engine) company that operates various websites in the video games industry : e-commerce (GamesOfficer.com) ; news, community and online services (Playfrance.com, Xboxfrance.com, Wiidsfrance.com) and social network (SplitGames.com, Gamesmoov.com). Through the SplitGames network, gamers and video games addicts can find targeted and qualified information, share and communicate with others and buy brand new and second-hand video games safely. - In September 2006, SplitGames closed a €2M series "A" round of private equity financing with Crédit Agricole. - In September 2008, SplitGames was acquired by FNAC. My key missions were: - Managing and optimizing videogame marketplace catalogs - Curating listings, and coordinating promotional campaigns to boost sales - Conduct regular competitor analysis to identify market trends, pricing strategies, and new opportunities. - Collaborate with stakeholders to expand catalog offerings and negotiate partnerships. - Analyze performance metrics to improve user experience and drive strategic growth initiatives