Aude Maïmouna Guyot

Helping organizations to develop a strong customer culture and to turn customer insights into game-changing experiences I can help you with: – User Research – Mapping and analysis of existing customer journeys and service blueprints – Organization and facilitation of design sprints and creative workshops with stakeholders – Prototyping – UX and Customer Culture Maturity Audit – Definition of CX strategic plans and vision, implementation of CX process, metrics and tools – Training and acculturation in customer-centric methodologies

Mastère spécialisé Sustainable Innovation by Design – Introduction au design numérique, à ses outils et méthodologies – Animation du workshop Design numérique éco-responsable

Mastère Direction Artistique – Workshop de 3 semaines pour les étudiants en spécialité UX/UI – Design d'interfaces avancé – Management et gestion de projets créatifs

Implementation of an agile and customer-centric design approach as part of Orange Senegal's digital transformation In charge of the design and delivery of a seamless end-to-end customer experience – Defining the global vision and building B2C and B2B experiences with a cross-products and omnichannel approach: portal, eshop, selfcare, mobile money, online support platform and chatbot – Organization and facilitation of workshops with the different stakeholders to build the target customer journeys – Delivery of the mobile and desktop screens – Overall consistency, compliance with Orange brand identity, creation of specific UX and UI guidelines and of an UI kit – Implementation of customer knowledge tools and methodology to measure customer satisfaction and drive continuous improvements in collaboration with the Data experts – Acculturation of Product Owners to Design Thinking and customer-centric process: involvement in user research and in the organization of regular user tests – Creation and management of a team of 4 UX/UI Designers : recruitment and skills development on UX, daily monitoring and coordination with the Product Manager, Product Owners and Scrum Masters, retrospectives, design reviews, REX, sharing of best practices and inspirational benchmarks.

– Organizing and driving qualitative and quantitative studies through several African countries: definition of methodologies and protocols, interviews moderation in-the-field, shadowing – Translating/turning research into insights and customer knowledge tools (personae, behavioral archetypes, experience maps etc.) and in strategic recommandations – UX Audits – UX/UI Design: look&feel, user flows, wireframes and mock ups – Organization and facilitation of design workshops > Prototyping mobile & web services and – Conducting user tests – Training on Human-Centered Design (HCD) Clients: Orange, IDEO.org, CGAP/WorldBank, IFC/ WorldBank, MicroCred/ Baobab, I-Lab Air Liquide, Intouch

– Design and development of an offer of tailored and innovative mobile services for the Sub-Saharan African countries – Conducting qualitative research to understand the existing usages, identify the barriers to tackle or motivations to rely on: shadowing, user interviews, focus groups, mystery shoppings – Facilitating creative workshops with the Marketing team to define new concepts of mobile services for SSA markets – Defining storyboards and customer journeys for USSD and SMS services – Assessing the concept and global user experience through pilots and usability tests with targeted customers – Coordination with Orange Brand, Design and Marketing Teams in France and London – Budget definition and monitoring, management of partners and service providers

– Turn computer sciences research into innovative and user-friendly applications for end users – Value proposition design and use cases – Develop and test prototypes with computer scientists – Research on the tools and methodologies for a co-design between designers, human sciences and computer sciences researchers – National and European Research Projects: PLUG (pervasive technologies/ RFID), TRANSHUMANCE (pervasive technologies/wifi ad hoc), MyBlog3d (intelligent virtual agents), Monet exhibition at Grand Palais-Paris