Aude Pecheux

Team of 10 Main functions : Marketing, Communication, Image, Media, Digital, PR, Press, Events, Architecture, Visual identity, Trade Marketing, License activities. Following the acquisition Kent&Curwen brand by the Chinese group Biem, collaboration with Daniel Kearns, Chief Creative Officer, to relaunch the two brands on the international luxury market. • Definition of marketing strategy, roadmap and associated budgets • Repositioning and rebranding • Creation of the new visual identity, architecture and visual merchandising • Takeover of social networks • Creation of the ecommerce site • PR, press and KOL worldwide management • Retail and wholesale business development • Relaunch of Kent&Curwen in Sept 24 with a show during London Fashion Week • Repositioning and development of license business

Team of 10, main functions: Communication, Press, Events, Visual identity, on & offline Media, Digital and Culture. Founded in 1997, Icicle is a leader in high end ready to wear in China, with an eco-conscious vision. Teaming up with the founders, upgrading of the brand in all its dimensions (visual identity, image, collections), for China (250 stores, +25%/year) and international expansion in 2019 with its first flagship in Paris, avenue George V. In 2018, Icicle Group took over CARVEN French Fashion House.

Family entrepreneurship project – creation and construction of a wellness center, Nusa Lembogan, Bali, Indonesia. https://fr-fr.facebook.com/PTARMANDTINYDHARMA/

Team of 15, main functions: Brand positioning, Visual identity, Communication, Press, Events, Visual Merchandising, Digital and CRM. • Defining brand positioning, on and off-line identity (brand book, graphic charter...) • Defining marketing and communication strategy and worldwide implementation • New website, development of digital communication with social network • Creating visual merchandising department and associated guidelines • Coordinating press and events worldwide • Creating CRM department and customer experience • Creating Patrimony department and Delvaux museum

Team of 10, 4 departments: Architectural Development, Visual Merchandising, CRM and Visual Identity. Within the implementation of the new customer centric organization and in line with the Maison development strategy, define and ensure the highest standards of service and customer experience, both offline and online, in coherence with the brand DNA and image. Unique and global experience, defined by: • Clarifying brand positioning and drawing up a « brand book » • Renewing Chloe store architectural concept: in collaboration with Joseph Dirand, Chloe first flagship store, 253 rue Saint Honoré Paris, opened January 2013. Consecutive worldwide roll-out with 50 openings and refurbishments • Strengthening brand image: visual merchandising, show room, windows, events and packaging. Team reinforcement and seasonal guidelines development to insure global consistency • Developing personalized relationships with customers: defining the “Chloe Attitude” and selling ceremony, CRM yearly plan, CRM campaign performance, loyalty programs, Mystery Shopping Chloe 60 years anniversary coordination : Creation of a Patrimony committee and creation of marketing archives (clothes, pictures and films). Exclusive collaboration with major wholesale partners to re launch 16 re-edited Chloe iconic products Feb-May. 13 (Chloe Retail, Printemps, Selfridges, 10 Corso Como, Barneys, Isetan, Net a Porter) • Coordination of the Exhibition “Chloe Attitudes” in Paris, Palais de Tokyo, in September 2012. • Orchestration of Chloe first book in partnership with Rizzoli, Marc Ascoli as Artistic Director and Sarah Mower as Chief Editor