Audrey Belviso

I collaborate with Retail and Brands to deliver impactful strategic transformations across Buying, Merchandising and Planning functions. I bring a flexible and results-oriented approach tailored to each client’s needs, whether for interim transitions or long-term strategic initiatives. Services include: FOR RETAILERS - Interim Executive Roles or Freelance mission (CPO / Director / Head of Merchandise Planning & Buying) - Strategic Transformation Projects - Coaching and developing teams - Developing and executing Buying and Merchandise Planning strategies aligned with company goals and market demands focusing on margin optimization and inventory efficiency: - Assortment structuring and purchasing optimization - Definition of financial targets (revenue, margins, and stock turnover) - Margin management and commercial performance tracking - Inventory management and supply planning FOR BRANDS - Interim Executive Roles or Freelance mission (Director / Head of Merchandising & Planning) - Drive category performance aligned with business objectives - Build balanced collection plans aligned with global & regional commercial strategy - Support pricing strategy and margin setting - Maintain collection tracking tools and KPIs - Manage collaboration and alignment cross-functions Recent Mission: DeinDeal.ch (Geneva) As interim CPO post-acquisition by Liberta Partners, I led the transformation of the purchasing department into a category management structure: - Swiss Market / FY23 > CHF100Mio NMV / top 10 e-commerce platforms in Switzerland / Fashion, Home & Beauty Categories - Designed and implemented a new buying & planning organization and processes - Managed a team of 12 across all categories and business models (firm stock, dropship, reservation) - Defined and Aligned monthly financial targets, assortment, and commercial strategy across functions - Reduced inventory costs by 15% through data-driven actions

Convinced that innovation and entrepreneurship are key drivers in the fight against climate change, I invest in Time for the Planet. The initiative brings together individuals and businesses to finance and develop solutions to reduce gas emissions.

Internetstores: Former leading European online retailer specializing in Bike & Outdoor equipment, operating 5 e-shops across 18 countries with €1 billion+ NMV. Key sites included Fahrrad.de, Bikester, Brügelmann, Probikeshop, Camps, and Addnature. Built and led the Merchandise Planning function during a strategic turnaround phase. - Hired and managed a team of 4; structured all core planning processes: budget, forecasting, performance tracking, pricing & replenishment - Oversaw planning across all e-commerce platforms covering 85% cycling / 15% outdoor, 300+ brands, €1B NMV - Reduced overstock inventory by 75%. - Actively supported restructuring and insolvency procedures after SIGNA’s bankruptcy (due diligence, cost-cutting, operational handover)

Built and scaled the Buying & Planning department during high-growth post-funding phase and through severe supply chain constraints (post-COVID inventory crisis). - Drove assortment strategy across €20M NMV business, 330+ brands, multiple sports categories and 12 international markets - Built the Buying & Planning team from the ground up (8 people), implementing tools and routines: budgeting, forecasting, reporting, steering - Collaborated cross-functionally with Logistics, Marketing, Finance, and Key Suppliers - Delivered +25% YoY growth in 2022 despite with -50% inventory reduction while preserving margins

Drove product merchandising strategy for Salomon’s Outdoor footwear category across global markets and supported the rollout of the Global Merchandising function as key strategic initiative for the brand starting 2019. - Own Global Merchandise Strategy for €30Mio / 35% of Salomon Turnover. - Led seasonal line planning, segmentation, and assortment building in collaboration with Product Creation, Sales, Marketing and D2C teams within I2P process. - Implemented Pre-Line process with Key Strategic Partners (Zalando, REI, Intersport, Decathlon) to ensure alignment and commercial success. - Partnered with regional Go-to-Market to align global vision with local needs and ensure successful sell-in and sell-through. - Contribute to the relaunch of the X-Ultra 4, which became a global bestseller and reinforced Salomon’s leadership in the Outdoor segment.

Rapidly promoted within Zalando’s e-commerce organization, advancing through three roles in under three years. I led the Merchandise Planning team for Fashion & Trends Menswear Textile, a key commercial pillar with a €180M NMV business in FY18. - Developed omnichannel product strategies in close partnership with the Buying team - Led a team of 12 planners Senior to Assistant - Managed strategic brands including Nike, Adidas, Vans, and The North Face. - Defined seasonal budgets and forecasts, driving in-season adjustments - Delivered outstanding results: +35% vs Plan, +40% YoY, 87% sell-through, and a stock turn of 4.5

Responsible for the global distribution of spare parts for Frédérique Constant and Alpina watches. - Managed the delivery of spare parts to 250 distributors and retailers worldwide. - Acted as a key interface between Purchasing, Transport, and Commercial teams to optimize the supply chain. - Supervised one employee and coordinated with suppliers to ensure continuous supply flow. - Managed the B2B platform for distributors to streamline the ordering process and improve service levels.

Selected for the French National Fencing Team at 16, I successfully balanced elite sport, academics, and early career steps. This dual path shaped my mindset and continues to influence how I lead and perform today. 🏅 Gold Medal – Rome World Cup 2009 🏅 Finalist – Prague World Cup 2008 & Nanjing World Cup 2008 🥈 Silver Medal – Gdansk World Championships 2004 & Budapest World Cup 2004 🏅 Multiple podium at the French Championships (2010, 2004, 2003, 2001, 1999)

Supported the administrative and financial operations of five Paris-based agencies, overseeing data processing for payroll and client invoicing. Ensured accuracy and compliance through monthly reporting and risk analysis, including legal and profitability audits. Actively contributed to the successful deployment of a new ERP system, coordinating data migration and delivering training to agency staff to support the transition and streamline processes.