Audrey Bousseyrol

Expressing Devred's unique sense of elegance and audacity with 360° content. # Create impactful content around the communications agenda # Develop brand awareness and identity, in touch with all marketing services (social media, web, CRM, style department...) # Manage the collections + ecomm shooting, hand in hand with the studio & creative agency # Lead the editorial strategy, including copywriting & proofreading # Launch new influence activations + PR

Telling Darjeeling's story through every available channel! # Maintain brand consistency across all online and offline marketing channels, working in close partnership with the Creative Studio, Digital & Merchandising teams # Build content strategy (through every touch point) and create the editorial schedule # Monitor brand and advertising strategies to ensure on-time delivery of assets and effective management of the content budget # Help develop awareness with public relations & influence launches # Analyse trends & the impact of content (organic & paid)

Helping brands to explore new advertising territories! In charge of the luxury brands. # Developed strong relationships with luxury clients # Ran innovative & engaging digital campaigns on a variety of areas: display, social media, in-store experiences, brand content, online activations (iframes, AR filter...) # Crafted creative recommendation & creative orchestration # Managed multiple full project cycles (from client briefing to execution & reports) 💡 Luxury clients: Coty (Bourjois, Roberto Cavalli, Miu Miu, Jil Sander, Rimmel London...), Puig (Paco Rabanne), Annick Goutal, Shiseido, Christian Louboutin + Other sector: Danone (Volvic) 💡 Toolbox: all Google services (docs, sheets, slides, hangout), Salesforce, Zoho CRM, Basecamp

# 360 project management - on & offline scope (app, websites, booklet, showroom designing) # Ideation & copywriting - brand positioning - taglines 💡 Happy clients (B2B2C): Danone, EDF EN, SFL, Elior, Bouygues, La Croix Rouge... 💡 Toolbox: WordPress, Mailchimp, Google Analytics, Balsamiq, Slack

# Optimized SEO & content strategy of 6 websites # Wrote & published online content, liaised with writers # Analyzed website traffic 💡 Toolbox: WordPress, Drupal, Google AdWords, Redmine

# Research & creative thinking, writing, project follow-up 💡 Happy clients: Candy, Seb, Lustucru, Feu vert...