Audrey Cruz

Senior Brand Designer

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Skills

Adobe InDesignVisual IdentityDesign System

Languages

EnglishFrenchKoreanTagalog

About me

Intro

Brand designer with 8+ years specializing in luxury campaigns and visual identity for global brands like L'Oréal, Spotify, and Rouje. Created high-impact visuals for Gen Z campaigns and managed major activations across fashion and beauty industries. Expert in brand identity and campaign design with Parisian luxury flair.

Links

Work experience

Brand Designer – Hyaluron Tint Campaign

L'OréalFreelance

May 2025 - May 2025

1 month

Paris, France

Collaborated on the visual concept development for L’Oréal Paris’ Hyaluron Tint campaign — targeting Gen Z with a creative direction that merged accessible luxury and Parisian flair. - Created high-impact visuals for internal campaign decks and global rollout - Interpreted the brief into cohesive, brand-aligned visual directions - Collaborated with the brand team to ensure alignment in tone, audience, and storytelling - Designed key presentation assets supporting the campaign’s narrative

Brand Designer

Milkmaid StudioFreelance

Apr 2023 - May 2025

2 years 2 months

Paris, France

A creative studio I freelance for on a variety of design projects. Their expertise spans corporate branding, social media graphics, and even personal design needs, such as wedding invitations and other special occasions.

Brand Designer

SpotifyFreelance

Jan 2025 - Mar 2025

3 months

Manila, Metro Manila, Philippines

In Collaboration with Experiences by Maika Cruz: -Managed the design and execution of a high-profile event, "This is Taylor Swift: A Spotify Playlist Experience" in Manila, collaborating with Spotify HQ teams. -Led the design of the mobile and web ticketing website for one of Spotify’s biggest activations in Asia. -Developed the visual identity for the event, including key visuals, customized wristbands, and a curtain inspired by The Eras Tour, creating an immersive fan and VIP experience. -Designed exclusive event assets for the Wish Music Awards x Spotify, including photobooth templates, themed vending machine UI, and custom coffee and snack menus to enhance the artist experience. https://www.instagram.com/experiences_bymaikacruz

Greenly | Certified B Corp

Apr 2023 - Oct 2024

1 year 7 months

Paris, France

Brand Designer

Sep 2023 - Oct 2024

1 year 2 months

Paris, France

Junior Brand Designer

Apr 2023 - Aug 2023

5 months

Paris, France

Showroom Assistant

Jenny PackhamFreelance

Mar 2022 - Jul 2024

2 years 5 months

Paris, France

Paris Fashion Week fall / winter 2023 , spring / summer 2024, spring / summer 2025 I have hands-on experience in the luxury and haute couture industry, ensuring a refined presentation of collections. I managed showroom operations, coordinating with international buyers, VIPs, and models to ensure a smooth experience. Additionally, I supervised fittings and event organization, overseeing every detail to guarantee a seamless execution.

Social Media Designer

Rouje

Jul 2022 - Jan 2023

7 months

Paris, France

Graphic Designer

SANDY CHEEKS INCORPORATEDFreelance

Jun 2017 - Aug 2021

4 years 3 months

Metro Manila, National Capital Region, Philippines

Adworks Graphic Design

Apr 2014 - Aug 2021

7 years 5 months

Manila, Metro Manila, Philippines

Associate Creative Director

Aug 2017 - Aug 2021

4 years 1 month

Manila, Metro Manila, Philippines

Social Media Manager

Jun 2017 - Aug 2021

4 years 3 months

Metro Manila, National Capital Region, Philippines

Senior Graphic Designer

May 2016 - Aug 2021

5 years 4 months

Manila, Metro Manila, Philippines

Junior Graphic Designer

Apr 2014 - May 2016

2 years 2 months

Metro Manila, National Capital Region, Philippines

Graphic Designer

Asian Development Bank (ADB)Freelance

Dec 2020 - Dec 2020

1 month

Metro Manila, National Capital Region, Philippines

Assistant Pastry Chef

Wildflour Bakery + Café Corp.

Oct 2013 - Oct 2013

1 month

Makati City, Metro Manila, Philippines


Education

ISCOM

International Marketing and Communication

2023 - 2024

11 months

Paris College of Art

Postgraduate Degree

2021 - 2022

10 months

Global Academy of Culinary, Baking and Pastry Arts

Diploma of Education

Portfolio

Greenly Portfolio

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