Audrey Watine Goillandeau
Stratégie de Marque et de Croissance - CMO
Salaire / Taux journalier
Paris, France
Mobilité : 64200 Biarritz, Bordeaux
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
J’aide les entreprises à clarifier leur positionnement et structurer leur marketing pour faire de leur marque un vrai levier de performance. +15 ans d'expérience Groupes internationaux (12 ans) Agence Media Digitale (2 ans) Consulting indépendant (7 ans) - Vision stratégique + exigence opérationnelle + efficacité business. - Branding et Performance. - Exp. entrepreneuriale et corporate Chantelle, Uber, Galileo Global Education, Elle, Cours Florent, Supermood, Agnès b, Maty, Zest Me Up...
Expérience de travail
Stratégie de Marque et de Croissance - CMO
Audrey Watine Goillandeau
sept. 2025 - Présent
1 an 2 mois
Paris, France
Clients: > Galileo Global Education > Zest me Up (HR Tech) > Nostra Games (Game Tech)
Galileo Global Education
juin 2021 - juil. 2025
4 ans 2 mois
Paris, France
Marketing & Communications Director - Creative Brands (7 brands - 12 schools)
janv. 2022 - juil. 2025
3 ans 7 mois
Paris, France
Galileo is the world leader in private higher education with 61 schools and 106 campuses in 18 countries. – For the Art, Design and Creative Department (7 brands), definition and implementation of the marketing and communication strategy to increase awareness, create a real applicant experience and recruit new students. – Managing a team of 14 people. – Brands: Cours Florent, Strate École de Design, Conservatoire Libre du Cinéma Français, IESA Art & Culture, Atelier Chardon Savard, Cifacom, Cifap
Futures - Group women's leadership program
sept. 2023 - juin 2024
10 mois
Paris, France
– Program dedicated to developing the leadership of 10 women in the Group. – Personal development, coaching, exchanges with members of the codir and meetings with inspiring women. – Coach Florence Sandis : https://www.brisezleplafonddeverre.com/
Go-to-Market Consultant
juin 2021 - mars 2022
10 mois
Paris, France
Launch of 3 new schools in 8 months: éva Santé, Paris School of Technology & Business, Ejije. – Brand and Identity Platform – Communication tools and websites – Acquisition and visibility strategies
Marketing Strategy & Digital Consultant
Freelance
janv. 2017 - sept. 2022
5 ans 9 mois
Paris 75009, FR
BRANDING & PERFORMANCE FASHION • TECH • DESIGN – Brand positioning: Brand Platform & Identity, Brand & Web Content – Visibility, Trafic & Acquisition Strategies: SEO/SEA, Influence, PR, Social Media, Paid Content – Website Redesign Management CLIENTS: Boston Consulting Group, Mc Kinsey (Lingerie Consultant), Uber, Carlin Creative Trend Bureau/Weleda, La Manufacture, Margaux Tardits, Anthony Garçon, Posidonie Beachwear, Vianova Agence d'Influence, Supermood, O(de) Boissons Bienfaisantes, Galileo Global Education
Brand Manager
La ManufactureFreelance
juin 2020 - janv. 2021
8 mois
Paris, France
With the CEO and the Artistic Director, implementation of the Marketing & Communication Strategy to build awareness (Fr + Int) and increase turnover. – Management & Organisation – Recruitment/brief of all agencies + implementation of the different visibility/acquisition strategies (Web, SEO, SEA, PR, Influence, Community Management, Media, POS Communication) – Management of the Boutique, its teams and its communication, – Development follow-up of the fashion collections
Fractional CMO
Anthony GarçonFreelance
juil. 2019 - déc. 2020
1 an 6 mois
Paris, France
– Strategy: Brand Platform, Graphic Chart, Social Media Strategy. – Redesign of the e-commerce Website – Definition of the Communication Plans, Team recruitment and Collections Launches.
Head of Brand & Strategy Marketing - France, Austria, Switzerland
UberFreelance
nov. 2018 - avr. 2019
6 mois
Paris, France
– Definition and implementation of the brand strategy to increase Awareness and develop customers and drivers Acquisition, Engagement and Retention – Management of 7 people through 2 teams: Campaigns & Brand Experience Projects: Uber Toys (Recreate brand love), Uber Pool (Product Campaign), Ride to Win program (Maintain the category position), Safety Never Stop Campaign (Increase brand trust), Driver Manifesto (Inspire and attract more drivers in the funnel). – Full-time freelance mission (Maternity Cover)
Fractional CMO
MARGAUX TARDITSFreelance
janv. 2017 - mars 2019
2 ans 3 mois
Paris, France
– Brand Strategy (Brand Platform, Social Media Strategy) & Implementation of the Communication Plan
Digital Client Director
Armstrong Agency
oct. 2015 - juil. 2017
1 an 10 mois
Paris 75008, FR
Advising a portfolio of clients on the design and implementation of their digital strategy : – MATY (1st eCom. french jewels website / €30M Turnover) In charge of the whole digital strategy: Branding, SEO, Media (€3M budget management), UX, E-commerce, Drive to Store operations management. – ELLE + AGNÈS B : Influence, Social Ads, SEO, Netlinking Strategies.
International Image & Digital Manager - CHANTELLE
Groupe Chantelle
oct. 2011 - oct. 2015
4 ans 1 mois
Paris, France
Responsible for the offline and online image, for 16 subsidiaries (+100 countries) tailored to multi-channel constraints (Wholesale, Retail, Internet). – Development of DNA and Brand Content tools: campaign shoots (+ 1000 images / year) & literature – Development of all Web content. – International Digital Strategy: – Website upgrade in 2012 (11 languages). – Launch of the first e-commerce website of the group for the US Market. – Definition of the international marketing campaign plan. – Media: coordination of international campaigns. – International events. – Supervision of three project managers.
Groupe Chantelle
févr. 2009 - sept. 2011
2 ans 8 mois
Paris, France
Lingerie Product Manager - DARJEELING LINGERIE
nov. 2009 - sept. 2011
1 an 11 mois
Paris, France
Development of all the lingerie collections. – Creation of the collection plans. – Development of the lines: chairing and coordinating committees (10 people)
Operational Marketing Manager - DARJEELING LINGERIE
févr. 2009 - nov. 2009
10 mois
Paris, France
Creation and coordination of in-store communication plans. – Definition of campaign plans (France, Italy, factory outlets). – Window display management. – Lookbook and campaign shoots.
Operational Marketing Officer - DARJEELING LINGERIE
Groupe Chantelle
janv. 2007 - janv. 2009
2 ans 1 mois
Paris, France
– Development of in-store communication tools (promotional & corporate material)
Assistant Product Manager
DIM
janv. 2006 - juin 2006
6 mois
92300 Levallois-Perret, France
Trade Marketing Assistant
Nestlé Nespresso S.A.
juil. 2005 - janv. 2006
7 mois
Paris, France
Formation
Burgundy School of Business
Master, BtoC Marketing
2003 - 2007
4 ans 1 mois
Uppsala universitet
Marketing international, Marketing Communication, Management
2005 - 2005
1 mois
– Sweden University (Stockholm)
Université du Droit et de la Santé (Lille II)
DUT, Techniques de Commercialisation., Marketing
2001 - 2003
2 ans 1 mois
Portfolio
Galileo Global Education - Directrice Marketing et Communication (7 marques)
UBER - Head of Brand & Strategy Marketing - France, Switzerland, Austria
Cours Florent - Directrice Marketing et Communication
Chantelle - Responsable Marketing & Communication
