Augustin COILLARD

Independent consultant helping SaaS, marketplaces and scale-ups build acquisition and CRM systems that actually drive revenue : • Structure and own CRM architecture end to end (HubSpot, Salesforce, Salesforce Marketing Cloud, ...): pipelines, scoring, automation workflows, data quality • Build and run B2B and B2C acquisition: SEO, paid (Google Ads, Meta Ads, LinkedIn Ads), outbound sequences, multi-market campaigns • Design lifecycle and retention strategies: onboarding, nurturing, churn prevention, referral programs • Coach and structure marketing teams in fast-growing environments, without doing the work for them • Use AI and automation (n8n, Zapier, ...) to scale execution without scaling headcount

• Marketing acquisition consulting within a public incubator, supporting organizations at different growth stages. • Strategic and operational support for an early-stage startup: value proposition refinement, target definition, acquisition channel testing, and experimentation frameworks. • Performance optimization for an established scale-up: acquisition funnel improvement, channel performance analysis, and KPI-driven growth recommendations. • Implementation of data-informed acquisition strategies combining testing, optimization, and scalable marketing processes.

• Coordination of digital projects and cross-functional collaboration (marketing, sales, IT, and communication). • Steering the digital strategy, integrating and optimizing key tools (Ads, HubSpot, Webflow, ERP). • Optimization of acquisition campaigns (Google Ads, Social Ads, SEO, email marketing), in collaboration with specialized agencies, to maximize qualified leads. • Conversion rate optimization through improved customer journeys and conversion funnels. • HubSpot management & marketing automation: Workflows, lead nurturing, reporting, and team training. • Data flow analysis and management with N8N, ensuring seamless integration between HubSpot and the ERP.

• CMS management and data analysis • Management of the Marketing Cloud platform: Implementation of the tool and training of business teams

WEBDESIGN • Développement de sites web, CMS • Design et infographie • Communication et marketing SOUNDDESIGN • Voice recording/mixing • Production creating/mixing • Communication/partnership management

• Management of CRM campaigns (acquisition, conversion, and retention): Braze, Mailchimp, Zapier. • Responsible for acquisition strategy and performance agency management (SEO, Ads, ASO, etc.). • SEO strategy implementation via SEMrush: Improving website health with SEO recommendations. • Development of a referral system in collaboration with product and technical teams.

• La mise en place des campagnes digitales Branding/Brand Perf : - Aide à la rédaction des brief media - Aide au pilotage du Médiaplanning de l’achat/négociation et du suivi financier auprès des agences media - Mise en place opérationnelle en lien avec les équipes internes (Créa/ Webmarketeur/ Tracking/ analytics) et externe (agences et régies media) - Suivi des résultats et des optimisations à mettre en place en fonction des objectifs préalablement définis - Participation à l’élaboration et au partage des différents reportings et bilans de campagne • La coordination des campagnes mêlant Branding, BrandPerf et Performance, - en interne avec l’équipe acquisition - en externe (gestion des 2 agences media) • La coordination en interne des campagnes Réseaux Sociaux • Le suivi budgétaire des campagnes

Graphic identity - Design, UI/UX, Web identity Marketing/Communication plan development Search for partners - Web developer & hosts

Création d'un site vitrine pour l'association CSL (Cité Sports et Loisirs). Création de flyers.