AUGUSTIN ROBINNE
Senior Marketing Strategy Consultant
2 recommendations
Salary / Daily rate
2 people recommend
Madrid, Spain
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Senior brand & marketing leader with 20 years of international experience across spirits, fashion and music. Founder of the collective Like A Bird and strategic advisor, I operate at the intersection of brand, culture and business, helping organizations sharpen positioning, structure ambition and turn vision into action. I work directly with executive stakeholders across markets, leading strategic initiatives in complex environments.
Work experience
Founder & Brand Strategy Director
Like A Bird - Strategy and Marketing Consultancy
Feb 2019 - Present
7 years 9 months
Madrid, Spain
Like A Bird is a strategic collective working at the intersection of brand, culture and business. I founded and lead a network of senior experts across strategy, content and creative disciplines, partnering with brands to define positioning, shape narratives and build culturally relevant platforms. My work focuses on connecting brand strategy to culture and experience — from defining brand direction to structuring activation ecosystems. I work closely with founders and leadership teams to translate vision into clear strategic frameworks and actionable plans. Clients include: Alain Milliat · Pernod Ricard · Repsol · Last Tour · Algebra Drinks · L’Envers
Visiting Teacher
IED
Jan 2025 - Present
1 year 10 months
Madrid, Spain
Teaching Marketing, Branding and Design Thinking classes to Fashion Business Bachelor students.
Co-founder & Partner
L'Envers
Jan 2019 - Apr 2023
4 years 4 months
Madrid, Spain
Sustainable fashion brand, locally produced in Spain. Oversaw operations, marketing and strategic development during a key growth phase. Structured internal processes, consolidated operations and built a core team of 5 to support scale. Defined marketing strategy and growth roadmap, driving sustained double-digit growth and building a 70k+ engaged community.
Pernod Ricard
Dec 2011 - Dec 2018
7 years 1 month
Madrid Area, Spain
HEAD OF BRAND MANAGEMENT, GINS
Apr 2015 - Dec 2018
3 years 9 months
Madrid Area, Spain
Leading team of 12, managing multi-million euros budget Consolidated the industry’s strongest gin portfolio in Spain (and #3 worldwide) Optimized marketing budget by centralizing digital marketing teams Generated new revenue streams focused on selling experiences Developed scalable consumer-centric, data-driven approaches Led cross-functional project team of 6 in charge of digitalizing marketing processes
MARKETING MANAGER
Dec 2011 - Apr 2015
3 years 5 months
Madrid, Spain
Led team of 8 Turned Beefeater into #1 spirit brand in Spain & Mumm into #2 for Champagne via innovative go-to-market strategies Re-established Absolut’s growth in a depressed market
INTERNATIONAL REGIONAL MANAGER, WESTERN EUROPE
Chivas Brothers
Jun 2010 - Nov 2011
1 year 6 months
London, UK
Consolidated leadership position of 3 brands via packaging redesign, new product development, and a new participative marketing strategy Initiated and oversaw the agile development of 6 new products Drove sales volumes and margin growth for 10 brand-market combinations by collaborating with pluri-disciplinary team members
GLOBAL BRAND MANAGER - HENDRICK'S GIN
William Grant & Sons
Feb 2008 - Jun 2010
2 years 5 months
London, UK
Launched Hendrick’s Gin in 17 new markets in EMEA and Asia Led Hendrick’s Gin to becoming the #1 high-end gin worldwide after tripling sales volumes for 3 continuous years through disruptive experiential marketing methods Developed & implemented a new digital and Consumer Relationship Marketing strategy that allowed to build a database of 50,000 qualified leads
BRAND MANAGER - ABSOLUT VODKA, LEVEL VODKA, HENDRICK'S GIN
Lixir
Jan 2005 - Dec 2008
4 years
Paris, France
Managed team of 3 Launched new high-end gin brand into the French market (Hendrick’s) on a lean budget using guerilla marketing techniques Established Absolut Vodka as a reference through a disruptive marketing strategy
TRAINEE
John Lobb
Aug 2000 - Aug 2000
1 month
Northampton, UK
Education
INSEAD
Leadership Development
2015 - 2017
2 years
Skills: English
Columbia Business School
The Future of Marketing
2014 - 2015
1 year
Brand Experience, Digital, and Portfolio
University of the Arts London
How To Become An Independent Curator
2010 - 2011
1 year
A 10-week course designed to help think critically about the role of the curator, and to find new ways of engaging the public with art
University of the Arts London
Creative Digital Photography
2010 - 2011
1 year
A 10-weel course covering theoretical and practical issues relating to the use of the digital camera and core post-production software using Adobe Photoshop and similar software
Audencia
MARKETING
2001 - 2006
5 years
Activities and societies: Bureau of Arts - President
Norwegian School of Economics (NHH)
Master, Finance & Marketing
2004 - 2005
1 year
Exchange student programme within the context of Audencia
Universidad del CEMA
Master, Marketing & Strategy
2004 - 2005
1 year
Exchange student programme within the context of Audencia
Chillicothe High School - OH, USA
High School Diploma
1995 - 1997
2 years
Skills: English