Aurele Lambert

Digeiz offers an artificial intelligence that generates enriched data from visitor counts and advertising audiences in crowded places (shopping malls, train stations, airports...) using surveillance cameras. 📌 Product Strategy • Managing the web-app product roadmap in a high-stakes and rapidly changing environment • Leading cross-functional projects with all other Digeiz teams (Back-End, Data, R&D, Infra, Ops, CSM) 🔍 Product & User Research • Analyzing complex problems and conducting user discovery (interviews, personas…) • Designing digital tools that integrate real-world parameters into Digeiz's AI • Improving solution accuracy and accelerating processes from quoting to delivery/maintenance 🎨 UX / UI Design • Defining UX strategy and designing interfaces in Figma • Creating all human–machine interaction processes for the web application ⚙️ Product Development & Team Management • Writing web-app specifications and AQA strategy • Leading the Front-end team with SCRUM (Jira) • Delivering new features and maintaining documentation 🛡 Data Protection Officer • Enforcing GDPR compliance across all product and company processes

Click & Coach is an online coaching platform for managers and executives aimed at large groups (Deloitte, Veolia, LVMH...). Management of platform projects in SCRUM: managing the development budget, UX design in design thinking, supervising UI design, writing user stories and managing the backlog in ICE, implementing customer service processes under Jira, setting up Business Intelligence tools, and analyzing platform KPIs with business and UX objectives. Supervision of the realization of 3 versions: 2017: V1 - POC and iterations 2019: V2 - Complete technical overhaul 2021: V3 - UI/UX redesign Supervision of iterative maintenance to meet the needs of various stakeholders (Legal, Security, IT, and end-users of the platform).

Creation and implementation of the digital marketing strategy: from €0 to +€300K in new business generated from the web in 2 years. SEO, lead acquisition, nurturing, and CRM process creation. Organization of in-person events (breakfast meetings, product launch parties, company anniversary) and webinars. Cleanup and requalification of the existing contact database (12K contacts that had never been cleaned before).

ECHO is an "Action Tank": a new kind of organization at the intersection of a think tank, a participatory lobbying firm, and an online democracy platform (getstig.org). The organization represents the development of an "echo-process": a method rather than a specific theme. As a non-profit association under the 1901 French law, ECHO is independent and political, but non-partisan. The organization enables citizens to play an active political role within our society. To do this, ECHO offers everyone a new way to propose and support public policy reforms.

- President of a cultural association (Le Grand Bestiaire): Organizing events in Paris (evenings, concerts, exhibitions…) - Founding member of Echo - Participatory citizen think tank - Freelance - Digital marketing / SEO projects for Blue Steel Interactive

Product & content management and SEO for the websites ArtDeSéduire.com & SéduireUnHomme.fr (+1 million visits/month): - Product Manager for the creation and sale of new products (personal development coaching in various forms: video, podcast, online, webinar, in-person) and the creation of an associated marketplace - Management and development of marketing tools & channels (emailing, sales pages, social media, lead capture systems, affiliate network...)

Volunteering at a school offering vocational training (journalism, web development, hospitality...) to underprivileged youth. - Defining management processes for the school team - Developing B2B services for local businesses to finance the school - Teaching project management and English

Worked on the project FUZU Media - a CMS for creating participatory media sites. - Led the implementation and customization of the FUZU CMS at Roche / BPCE / Europe 1 (annual subscription at €80k/year including site creation, maintenance, and bespoke site evolution). - Project manager for corporate websites creation (Wordpress, Joomla).

International conference on ideas worth spreading with 15 international speakers, +800 people audience at la Sorbonne. Branding of the event, marketing plan, public relations Team leader (+10 persons)

Création et déploiement de stratégies web et social media pour des media traditionnels (WeDemain, Le 10 Sport, RMC) Activité parallèle aux études.