Aurélia NELET

Sector: Sustainable tourism Product categories: Tailor-made travel marketplace for local agencies (160 destinations) ▪ Coordination of production plan SEO facets ▪ Coordination of IA translation project (FR, ES, IT, DACH, NL) ▪ Creation of internal processes for Content sur Notion Tools: Semrush, SeRanking, Semji, Oncrawl, SEOQuantum, Looker

▪ Production plan for 80 SEO-friendly blog articles ▪ Optimization of Magazine articles ▪ Creation and SEO optimization of thematic Hub pages ▪ E-merchandising Hub pages & Menu ▪ Creation of cross-functional databases for marketing purposes Tools: SEOQuantum, Looker, Prismic, Pro, Censhare

Sector: Non-Food Product categories: DPH and Non Food

▪ Management and optimization of the assortment ▪ Definition of strategies and action plans ▪ Development of the private label offer with product managers ▪ Management of MN business plans with buyers ▪ Construction of seasonal offers (summer, winter and end-of-year celebrations in 2018, 2019 and 2020) ▪ Management of direct commercial operations (sales consignment, and direct supplier) ▪ Development of the Non Alimentary concept NEXT (Tableware, Stationery, Telephone accessories) ▪ Management of the '' promotional offer (brief, forecasts, monitoring and assessment) for 2018 and highlights ▪ Monitoring of product and project performance (weekly reports) ▪ Competitive watch (distributor panels, supplier meetings and store visits)

Sector: Food Product categories: Liquids ▪ Product performance review (turnover, volume, margin, etc.) ▪ Benchmark of competitor's assortments ▪ Review of market trends ▪ Formulation of recommendations for changes in the offer then monitoring of action plans. ▪ Construction and management of the promotional base. ▪ Operational monitoring of the progress of operations, exchanges with all stakeholders. ▪ Analysis and recommendations on the units of need to promote. Responsible for the Leader Price Express (LPE) offer: ▪ Management of the product assortment on all families ▪ Coordination between the various interlocutors ▪ Weekly reporting

Sector: Food Product categories: sweet / savory groceries and FRESH dairy / non-dairy ▪ Help in the preparation of monthly performance reviews ▪ Category performance monitoring via IRI and Microstrategy sheets ▪ Animation of the promotional offer (discussions with purchases and the category manager) ▪ Realization of DPH and Non Al store assortments according to shelves and merch plan ▪ Realization of planograms of promotional gondola heads using Klee software ▪ Analysis of product and store performances ▪ Realization of bimonthly communications presenting movements of assortments ▪ Communication action with stores (out of stock, promotion, projects) ▪ Writing of articles on product innovations and market trends. ▪ Analysis of the performance of project launches. ▪ Support for the development of the Marché Franprix private label.

Participation in the launch of Axis Professional Certification ▪ Creation of supports (Brochures, guides) ▪ Prospecting for key accounts and follow-up ▪ Management of Axis Academy (professional training) ▪ Creation of a customer events exchange and follow-up support, for sales staff

▪ Organized partner event with 180 customers (communication plan) ▪ Management of Wisembly interactive tool (presentations, quantitative satisfaction survey) ▪ Creation of marketing materials and dossiers (competitive intelligence, market trends) ▪ Creation of goodies with budget ▪ Analysis of customer packs ▪ Qualification of new partners and relay to sales staff