Aurélia Zambon

AI-personalized landing pages for every company you target on LinkedIn.

Coaching 20+ startups | Focus on CRO & Product Strategy

Democratizing access to investment opportunities Rebuild everything from scratch with a new team in 8 months → +57% in conversion rate → 100% uptime → 20 releases each week (top 19% industry-wide) → 170 major releases in 12 months → 1,047 automated test scenarios → 1 modern data stack

Create beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image. → 1,788 users in 3 months → #3 Product of the Day on Product Hunt

👉 Conversion rate: 8%. 👉 Retention rate : 35.5% Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C. ◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands. ◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting ◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain. ◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop. ◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization. ◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program. ◌ Recruitment and team management ◌ Total overhaul of B2B site ◌ Implementation of B2B lead capture processes

👉 Customer acquisition cost 8% of the Average cart value 👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each) 👉 +38% turnover in year n+1 Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel. ◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy. ◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting. ◌ Set up tracking for Meta business manager, and for monitoring and statistics tools. ◌ Product management: e-commerce website. Ux-design. Landing page creation. ◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience. ◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.

👉 Conversion rate : 8.6% 👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62 Popote bébé is a French DNVB specializing in baby food made in France and organic. Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. ◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. ◌ Complete overhaul of the shopping experience and a subscription program. ◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target.

I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances. I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market. ◌ User-centered design ◌ Product management ◌ Growth hacking Works : ◌ Baby bio ◌ Tudigo ◌ Public Sénat ◌ Radio Nova ◌ Institut Français ◌ Paris Musées Collections ◌ Muséum National d'Histoire Naturelle ◌ RFI ◌ Orange ◌ Nathan ◌ Hermés ◌ Paris en Images ◌ Editions ◌ Dunod ◌ Le Robert ◌ Institut Curie ◌ Cité de l'architecture et du patrimoine ◌ Ecole nationale des chartes ◌ Campus France | Baileys ◌ Kaufman&broad ◌ Resee.com | Vuibert ◌ SNCF ◌ Musée du Louvre ◌ Groupe Moniteur ◌ Brossard ◌ Livres Hebdo ◌ MKRS Family ◌ LADAPT ◌ APRIA RSA ◌ Oden ◌ Olly

Social issues seen through the prism of childhood. Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! We design, distribute and select engaged products: societal issues seen through the prism of childhood.

Keed is a social network for families to connect and share Kids' memories. iOS App and Website Since 2016, Keed has produced milestone cards to help parents to create, share and keep memories.