Aurélie Astier

Collaborated with diverse clients across education, health (We4U), IT (Digital IT, Guild Open Tech) and sustainability sectors (Alsace Eco’Service). Designing a SaaS financial tool using AI agents: automated market research, user needs analysis, UX research, branding, design and final UI. Development B2B & B2C website: Built and optimized websites usingWordPress, focusing on SEO, accessibility, and user experience(A/B tests). Visual Design & Design System: Creation of interfaces consistent withthe brand identity and development of reusable components. Eco-friendly Redesign: Optimized visuals and applied low-energy colorpalettes for sustainable design.

User Research: Conducted surveys, interviews, persona, competitive analysis, userflows, and information architecture. Design: Created wireframes, developed design systems, and built interactive prototypes. User Testing: Performed usability tests, gathered feedback, and iterated on designs. E-commerce Development: Designed and developed e-commerce websites using WordPress, WooCommerce and Elementor. Online Booking Integration: Developed and integrated user-friendly online booking systems to streamline the user journey. Team Collaboration: Ensured visual and functional consistency while collaborating with other volunteers.

Website Redesign: Developed information architecture, user journeys, UX research, wireframes, and UI design. Social Media Management: Managed and optimized Instagram and Facebook presence. Content Creation: Produced visuals with Photoshop, Illustrator, and Premiere Pro. Print Design: Designed flyers, covers, and roll-ups. Newsletter Design: Wrote and designed visually engaging newsletters. Branding: Defined and applied brand guidelines. Accessibility: Designed inclusive and accessible interfaces.