Aurélie BEREAU ADELISE

• Developed and implemented global partnership strategy to drive long-term growth. • Collaborated with internal teams and external partners to build a strong partnership ecosystem. • Enabled partners to efficiently sell, deliver, and deploy solutions aligning with strategic objectives.

Accountable for a team of 15 marketers and SDR spanning the Americas and EMEA, responsible for the complete marketing mix to generate awareness, demand, and revenue growth: ▫️Proficient in strategic planning for both mature and Greenfield markets (country and offering). ▫️Expert at crafting compelling value propositions aligned with stakeholder needs and sustainability goals (RFP defenses, product roadmap arbitrages). ▫️Skilled in integrating performance metrics to align marketing efforts with organizational objectives. ▫️Adept at identifying growth opportunities and developing comprehensive corporate marketing strategies. ▫️Applies innovative and collaborative strategies for success in regulated and innovative markets. ▫️Establishes strategic partnerships to drive growth and innovation in marketing initiatives: ISVs, IBM, AWS, Google, Tink, and industry associations(XBRL, The Berlin Group, AFSA, ELFA, BSA)... ▫️Works closely with stakeholders to establish and prioritize strategic objectives, fostering alignment: Sales and Product Managers. ▫️Demonstrates mental resilience and mindfulness for effective decision-making in dynamic environments such as during sponsored event project deployment or the planification of the Sopra Banking Summit. ▫️Executes marketing plans efficiently through strategic formulation, analysis, and implementation of Go-to-Markets of solutions for the following banking domains: Deposits & Savings, Payments & Cards, Lending life cycle, Risk & regulatory reporting... 🚀 Motivational criteria: Corporate Strategy/ Innovative Approaches/ Partnership Building/ Stakeholder Alignment / Strategic Planning and implementation /Product or brand launch

Main products: "Smart Public" and "Anadefi", counterparty risk management, financial analysis and internal rating softwares: ▫️Proficient in leading workshops with clients and prospects to shape and refine software solutions while transforming business and organizational culture. ▫️Experienced in front-end (UI/UX design) and back-end product backlog management using the Scrum framework. ▫️Skilled in managing the product lifecycle and establishing roadmaps with a strong focus on ROI (Return on Investment). ▫️Adept at managing strategic international partnerships to drive revenue growth, including regions like Tunisia, Brazil, and Nigeria. ▫️Capable of specifying company brand positioning tailored to different target audiences, such as banks, corporations, and government entities. ▫️Proficient in scoping and designing proposals for software solutions and professional services, including responding to RFPs (Request for Proposals). ▫️Able to effectively demo software and create unique proof of concepts with a closure rate exceeding 90%. 🚀 Motivational criteria: client satisfaction/agile transformation/Innovation/Partnership building/ Product life cycle / Revenue growth/ Opening of New territories and markets/ Mentoring, training, and helping colleagues grow.

▫️Proficient in developing a portfolio of large corporate accounts to boost revenue through a range of financial products, including daily banking, insurance, investments, credit, and market finance products. ▫️Skilled in preparing and overseeing the implementation of loans and guarantees to ensure compliance with Basel II Standards. ▫️Capable of conducting financial analysis and company ratings to effectively manage and mitigate portfolio risks. ▫️Experienced in overseeing capital increase operations and merger-takeover transactions to facilitate strategic financial decisions. ▫️Knowledgeable in Know Your Customer (KYC) and Anti-Money Laundering (AML) activities to ensure legal and regulatory compliance within the financial sector. 🚀 Motivational criteria: supporting the real economy through business financing / Managing financial risks for publicly traded companies.

Parking management ▫️Achieved significant revenue growth by implementing data-driven improvements in hourly parking rotations and pricing, resulting in increased customer satisfaction and profitability. ▫️Successfully optimized working capital by efficiently managing debt collection processes, improving cash flow, and reducing financial risks. ▫️Spearheaded the development and execution of a successful investment strategy, resulting in profitable acquisitions and expansion of the parking portfolio. Real Estate Development: ▫️Demonstrated financial acumen by conducting comprehensive valuations of real estate projects, ensuring accurate financial assessments and informed decision-making. ▫️Successfully marketed and sold off-plan housing units, including condominiums, under the "Girardin mechanism" for tax exemption, maximizing benefits for both buyers and the company. 🚀 Motivational criteria:Integrating Real Estate and Finance /Tax Optimization Strategy / Multidisciplinary Approach / Construction-site Experience