Aurélie Chauvé

3 main activities: 🧐 Product Audit : organization, product strategy, rituals and teams collaboration. I learn from your context and your challenges, I observe and I deliver actionable quick wins to improve performance. 👥 1-1 Coaching : I help talents improving their product skills and progress in their career. 👩‍💼 Interim Product Leader : I join your team for a replacement and/or to help you define and recruit the right CPO / Product Leader for a long term fit.

Welcome to the Jungle is a Deep job platform, a B2B saas tool and a media. Welcome to the Jungle's mission : to give work a more sustainable place in our lives. • Key figures : 5K clients from various sizes and industries in FR and CZ; 2.4M monthly users • Scope : Managed PMs (up to 5 people: full remote, hybrid and freelance) on product strategy, discovery, delivery on the B2B platform > Employer brand (creation, promotion, monitoring & upskilling) and B2B Platform (self serve, product adoption & usage, security). Worked with OKR. Reported to the CEO and CPO. • Objectives: profitability and users satisfaction through Product led growth and innovation. • Key initiatives & results: Set-up the 1st Product vision, Product OKR and B2B NPS campaign (categorized with IA), launched a showcase editor (self-serve) to autonomize clients on showcase creation/edition and decrease customer service costs, launched a new employer brand assets library (new line of NRR), added upsell path to create business leads in the product, kept B2B Product Csat at > 4/5.

LRQDO is a multi-channel platforms (click & collect, delivery, stores) of local food distribution, which promotes a fair income to producers. LRQDO mission : give everyone the means to eat better and support farmers, who cultivate a better world. • Key figures: 7 countries, 1200 hives (ephemeral pick-up points), 10 stores, 200K members, 10K producers. 3 websites and 2 apps (iOS & Android) for click&collect / home delivery - btoc & btob, 1 managing tool for stores. • Scope: In charge of the product vision and management of the product team (4 PM, 2 designers, 1 data analyst) on the product strategy, discovery & delivery. Comex member. • Objectives: members retention post covid, increase value for producers, add new business (stores & btob) • Key initiatives: evangelization of customer knowledge (quantitative study, persona, mobile ux audit, user tests), launch of 2 strategic MVPs: 1/ subscription to hive products for members (FR/IT), 2/ tool of "in-house" management for franchised stores created from scratch.

Bonial is a geolocated & digitalized prospectus site & apps in France & Germany. As pioneer and leader of the drive-to-store landscape in Europe, Bonial ambitions to reconnect consumers with physical stores, by allowing retailers to widely communicate their offers in the digital space. • Key figures in France : ≈ 30 employees, 1 web site, 2 apps (iOS & Android), 5 millions active users / month • Scope: In charge of the product strategy, project management & go to market strategy for France. Reported to the French CEO. • Objectives: acquisition & monetization through Product led growth. • Key initiatives & results: 1 freemium model (+ 30% of premium conversion on prospects, + 30% of contents from the top 80 retailers, + 15% revenues YoY), 1 blog (retention maintained during lockdowns, 2 advertorials), 1 TV report in "Capital" on M6 (+ 50K downloads).

• Key figures: 6th site in France in audience with 27M of UV / month* and 28M of ads**, > 800 employees and a turnover of 307M € in 2018. The "Vehicles" category is the 2nd market in value, it is the 1st automotive site of France with ~12M of UV / month*. • Scope: In charge of the development of the "Vehicles" category. Recruited and managed the strategic marketing team ( 3p). Owned the P&L. Reported to the Comex. Worked with OKR. • Objectives: increase revenues, ads and audience while maintaining high level of users satisfaction. • Key initiatives & results: 5y strategic plan with LBC positioning on the automotive market (btob, btoc, ctoc), launch of strategic projects (ex: securized CtoC payment for cars, pricing tool, automatic bump algorithm for the right ads at the right time, Pro dashboard) leading to + 52% revenues, + 40% VU / month, +1 point of customer satisfaction (8/10, measured by BVA survey), digital performance price in 2017 (Auto Infos).

Atos Consulting is a consulting firm in Business Management, offering scoping and operational implementation missions. Example of missions : E-Commerce • Reworking on the business reports (objectives, KPI, measurement) for the E-Commerce & stores - CARREFOUR • Optimization of the internal search engine on the E-Commerce websites - CARREFOUR Marketing / CRM • Scope of needs for a new sales forecasting tool and building of product scoring to rationalize the product assortment (online & offline) – FNAC • Formalization of the Marketing / Sales / Customer Service processes and drafting of specifications for a new CRM tool – SIGVARIS • Scope of needs, formalization of the E-commerce / Marketing / Sales / Customer Service / Logistics processes and drafting of specifications for a new management tool – Gedimat Benchmark & innovation • Opportunity study on geolocation and indoor guidance - RATP • Contribution to the "smart stores" offer on the digitalization of the point of sale - ATOS CONSULTING • Contribution to the "smart merch" offer on path personalization and online offers to recruit, retain and develop - ATOS CONSULTING • Management of an internal newsletter on digital - ATOS CONSULTING Programmation • Coding of the algorithm to score CDs & DVDs products and define the best products assortments by store - FNAC