Aurélie R.

Lead Product Designer | UX Strategy

Salaire / Taux journalier

Paris, France

Freelance

Peut venir sur site

Expertises

Stratégie ProduitUX/UI DesignerUX Product DesignDesign mobileUser ResearchA/B testingUI Product DesignHead of DesignUI DesignerUX DesignerDesign SystemCoaching

Langues

Français (Maternelle)Anglais (Courant)

À propos

Introduction

Lead Product Designer with 10+ years of experience driving AI-powered solutions and digital healthcare innovation for AXA, Microsoft, and Logitech. Proven track record: designed Algolia's Visual Editor (30% efficiency boost), led Meetic's redesign (120% traffic increase), and crafted LCL's award-winning banking app. I transform complex user needs into scalable design systems that drive measurable business impact through data-driven UX research and strategic product thinking.

Liens

Expérience de travail

Senior Product Designer & Strategist

freelanceFreelance

juil. 2015 - Présent

11 ans 4 mois

Worldwide

• Mentored 4 junior designers and 3 startup founders, enhancing their UX proficiency and increasing efficiency by 25%. • Led UX research, audits, and competitive benchmarks to inform data-driven design decisions and improve product-market fit. • Designed integrated healthcare solutions for AXA & Microsoft, improving patient engagement and streamlining care delivery. • Collected user feedback via surveys and interviews to enhance product usability. • Facilitated design sprints with cross-functional teams to quickly prototype solutions. • Created user-centered interfaces for web and mobile platforms. • Worked closely with engineers to ensure that all technical requirements were met during development cycles. • Key Clients: AXA, Microsoft, Logitech, Prisma Media, Total.

AXAFreelance

avr. 2024 - Présent

2 ans 7 mois

57340 Suisse, France

Lead Product Designer & Strategist - AI Center of Expertise

nov. 2024 - Présent

2 ans

57340 Suisse, France

As Lead Product Designer & Strategist at the GenAI Center of Expertise, I spearheaded UX research initiatives to define the needs, challenges, and expectations of end-users for AXA’s global GenAI sharing platform. My research directly shaped strategic decisions by identifying adoption barriers and optimizing AI-driven workflows for C-level executives, business leaders, and technical experts. • Led UX audits and competitive benchmarks, uncovering industry best practices and gaps in existing GenAI solutions, influencing key product decisions. • Conducted 15+ semi-directive user interviews and surveys, collecting actionable insights from C-suite executives and AI teams, ensuring the platform addressed real business and technical needs. • Identified major adoption barriers, resulting in UX recommendations that improved AI feature accessibility and usability. • Developed user personas, journey maps, and research reports, guiding product teams in building AI-powered solutions that increased user engagement and efficiency.

Lead Product Designer - Health division

avr. 2024 - déc. 2024

9 mois

Paris, France

As a Lead Product Designer in the Health division, I played a key role in transforming the patient healthcare journey, designing seamless, user-centered experiences that improved access, navigation, and engagement. • Developed integrated healthcare experiences, streamlining interactions between hospitals, pharmacies, pharmaceutical companies, health tech solutions, and insurers, leading to a more cohesive patient journey. • Conducted in-depth user research, uncovering critical pain points and enabling data-driven design decisions that enhanced patient satisfaction and service efficiency. • Designed high-fidelity prototypes and a scalable design system, reducing UI inconsistencies by 40%. • Collaborated with cross-functional teams (product, engineering, and medical experts) to translate insights into actionable UX strategies, driving efficiency and innovation in digital health solutions.

Principal UX / Product Designer

Metalab

avr. 2021 - juil. 2023

2 ans 4 mois

Vancouver, BC, Canada

• Led UX/UI for 7 products, including MVPs from 0-to-1, cutting production costs by 30% through design systems, prototyping, workshops, and collaboration. • Conducted user research and usability testing to identify pain points, leading to UX strategies that enhanced engagement and retention across health tech, AI/LLMs, and fintech MVP products. • Delivered high-impact design solutions for Logitech, Haus Labs, Ro.co, Feeld, Respin, and Goldman Sachs.

Senior Product Designer

Algolia

févr. 2020 - juil. 2020

6 mois

Paris, France

Algolia is a leading search-as-a-service platform, managing over 70 billion search queries monthly for more than 10,000 clients, including Stripe, Slack, Asos, Medium, LVMH, and Twitch. As part of the dashboard team, I developed feature enhancements and conducted UX audits, culminating in the creation of the Visual Editor—a drag-and-drop AI tool that cut task time by 30% and increased search campaign launches by 25% in its first month. This innovation drove a remarkable 40% rise in click-through rates for e-commerce platforms. Launched in 2020, the Visual Editor has become a key feature for Algolia, significantly bolstering its competitive edge in the market.

Art Director/UI Designer

frog

déc. 2016 - juil. 2019

2 ans 8 mois

Paris, France

Ex Idean France General responsibilities: • Led co-design workshops and UX sprints, enhancing stakeholder engagement and refining project outcomes. • Directed A/B tests to ensure designs effectiveness • Designed visual concepts, storyboards, workflows, interface designs, design systems, and micro-interactions. • Crafted visual concepts, storyboards, workflows, UI/UX designs, design systems, and micro-interactions that enhanced user satisfaction. Published thought leadership articles on UX/UI trends and best practices. Key Projects: • Designed the LCL Mes Comptes app, awarded Best Banking App (2018, 2019, 2020) by meilleurebanque.com. • Redesigned Meetic's platforms, leading to a 120% boost in visits, 80% surge in likes, 24% rise in mutual matches, and a 4% uptick in quality conversations. Clients:  • Banking: LCL, Société Générale, Crédit Agricole, ING Direct • Dating: Meetic  • Energy: Total  • Healthcare: Ramsay Générale de Santé / Ramsay Services • Transports: RATP, SNCF Ter, Air Caraibes, Aéroports de Paris, Airbus  • Others: Manpower, Capgemini, Covage

Webdesigner

NTT

avr. 2015 - mai 2016

1 an 2 mois

Paris, France

Ex Arkadin • Revamped employer branding & careers website, increasing traffic by 30%. • Leveraged Google Analytics to optimize social media KPIs, increasing audience engagement. • Produced high-impact social media content in collaboration with content strategists.

UI Designer

madvertise Media GmbH

mai 2014 - août 2014

4 mois

92100 Boulogne-Billancourt, France

• Improved advertising campaign performance by creating rich media and tracking through Celtra during the 2014 Soccer World Cup. • Crafted engaging mobile application layouts guided by user-centric research, usability insights, and organizational standards.

Auxiliary, International Guarantees

Société Générale

août 2013 - oct. 2013

3 mois

94120 Fontenay-sous-Bois, France

Junior Art Director

Agence FIDBACK

juin 2013 - août 2013

3 mois

92100 Boulogne-Billancourt, France

• Designed printed marketing materials (leaflets, billboards, social media assets) for Aston Martin, Piaggio, Harley-Davidson, Carrefour, Cofinoga, and RCI Banque.


Formation

L'École Multimédia

Master's degree, UX Design

2015 - 2016

2 ans

Campus Fonderie de l'Image

Master's degree, Project Management

2013 - 2014

2 ans

University of Paris I: Panthéon-Sorbonne

Bachelor of Arts - BA, Design Environnements

2010 - 2013

4 ans

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