Aurélien CHOU

• Supported the IS omnichannel department (IS director, CIO) in the digital transformation of LVMH brands in Perfumes & Cosmetics, including Dior, Guerlain, Kenzo (2018 – 2019), and Givenchy, MAKE UP FOR EVER (2020 – 2024), across AMER, EMEA, APAC regions. • Co-constructed IT and business roadmaps, accelerating projects with a Core Model SFCC approach. • Governance management: coordinated and synchronized cross-functional teams (e-commerce, Data, CRM, Supply Chain) to ensure project coherence and alignment for swift decision-making; led an Agile team (8-10 people) and managed executive committees (project steering committees). • Delivery and e-commerce rollout: Scoped projects, managed releases, risks, and budgets; launched SFCC-based e-commerce in 8 countries, deploying innovative solutions (e.g., VTO, Shade Finder, Live Shopping, Apple Pay, PayPal, Klarna), increasing satisfaction and sales by 20%. • Customer Journey Optimization: Improved customer journey, increasing conversion and retention rates by 15%. • Website Optimization: Enhanced site performance (Web Performance, SEO, Clienteling, Tracking) and ensured compliance with ADA and GDPR standards. • Organization and change management: optimized project management methods and team collaboration; supported brand adoption of SFCC functionalities and LVMH’s strategic IT initiatives.

• Supported the IS and Digital departments of Chanel Mode in the digital transformation of Maisons d'Art, managing project roadmaps for Goossens, Maison Michel, and Barrie across three regions (AMER, EMEA, APAC) and four countries (USA, France, UK, Japan). • Governance management: worked closely with teams (e-commerce, IT, legal) and led the Project team (6-8 people); established KPI/SLA tracking dashboards for improved performance visibility and decision-making. • Delivery management: scoped and led projects, including release planning, risk management, and budget tracking; rolled out e-commerce for three Maisons d’Art of Chanel, achieving a 30% sales increase. • Organization and change management: supported Project team adoption of Agile methodology, enhancing productivity and team autonomy.

• Supported the e-commerce department in implementing omnichannel strategies of Hermès, managing Adyen (PSP) partnerships across three regions and five countries (USA, Canada, France/Europe, Japan, Australia). • Governance management: Coordinated cross-functional teams (e-commerce, image, legal) to align evolution needs effectively; led executive committees (project steering committees). • Digital/e-commerce Project management: Optimized customer conversion by implementing Adyen payment solution accross five countries and three POS locations; participated in European market roll-out under Magento.

• Supported the Digital team in the digital transformation of Alain Afflelou. • Omnichannel Management: led omnichannel developments (web, mobile, and stores) across two countries (France and UK). • Governance Management: coordinated and aligned cross-functional teams (Product Marketing, IT, Legal) for consistent project execution. • Digital/e-commerce Project Management: Defined requirements, wrote functional specifications, and managed project developments. • Store Digitization: Developed omnichannel clienteling by recommending innovations (e.g., appointment scheduling, geolocated and personalized offers, interactive displays), boosting customer satisfaction and engagement.

• Supported the e-commerce team in the digital transformation of Carrefour Banque across web, mobile, and bank branches in France. • Governance: Coordinated cross-functional teams (Product Marketing, Risk, Compliance, Legal) to ensure alignment and swift decision-making; led executive committees (project steering committees). • Project Management: Defined requirements, wrote User Stories, and led developments. • Banking Offers Optimization: Optimized subscription processes, banking operations management and digital document processing, and e-signatures, increasing digital processing and reducing dropout rates by 40%. • Recommendation: Proposed Web-to-Store (e.g., client advice and appointment scheduling in bank branches) and Web-in-Store solutions (e.g., digitization of bank branches with connected tablets).

• Supported the Marketing team in implementing digital strategies for PagesJaunes, focusing on Strategic Marketing, Partnerships, and SEO. • Project: Managed strategic partnerships with Renault, Bouygues Telecom, and Microsoft and optimized SEO (increasing visibility by 35% in targeted website traffic per year, with over 300 million visits in 2014). • Service Monetization: Developed services including Store Locator, appointment booking, and quote requests (increased revenue generated by paid services by 25% per year)

• Oversaw governance and implementation of Cartier’s e-commerce strategy across Europe, Asia (China/Japan), and North America. • Coordinated Agile and cross-functional teams (15-20 people) for project portfolios management and tracking automation, enhancing visibility and risk assessment for decision-making.

• Directed digital strategy and growth for 01net, RMC and BFMTV, strengthening brands positioning and grew audience through strategic partnerships and SEA/SEO optimizations. • Led website revamps and evolutions; optimized User Experience, developed product offerings across web, radio, and TV. • Project Management: Managed Google, Yahoo and Microsoft partnerships, increasing Ad revenue by 15% annually, reaching €2.5 million in 2010). • Optimization: Managed SEA/SEO budgets, achieving over 260 million visits per year and approximately €3.5 million in e-commerce revenue in 2011 by optimizing customer journeys. • Led a team of six and coordinated 15-20 cross-functional team members (developers, journalists, designers). • Reporting: Produced consolidated KPI reports for performance measurement, enhancing visibility into performance for decision-making.

• Management of SEA (Sponsored Links) Campaigns on Google, Overture and MSN and SEO (Search Engine Optimisation) for various clients (e.g., automotive, bank, travel, hotel...)