Aurora Martina Granata

In this position, I’m responsible for: - 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Onboarded 38 Global Marketing team members to an Agile framework, implementing agile methodologies improving 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘀𝗽𝗲𝗲𝗱 𝗯𝘆 𝟮𝟬% and enhanced team collaboration and communication. - 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: Managed effectively multiple marketing projects across US, EMEA, LATAM, APAC, and NA markets, achieving on-time delivery 85% of the time. Notable projects include: - 𝘎𝘢𝘳𝘵𝘯𝘦𝘳 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘴 𝘐𝘯𝘥𝘪𝘢 𝘐𝘯𝘴𝘪𝘨𝘩𝘵 𝘚𝘶𝘮𝘮𝘪𝘵 2024 - Q3/Q4 2024 - Coordinated the Creative Team to exceed project expectations. - 𝘎𝘭𝘰𝘣𝘢𝘭 𝘚𝘰𝘤𝘪𝘢𝘭 𝘗𝘳𝘰𝘱𝘦𝘳𝘵𝘪𝘦𝘴 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯 - Q1 2024 - collaborating with the central IT Security team to secure the access of the social media properties. - 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 - 2021/2024 - Launched over 10 channels across EMEA, APAC, and LATAM, producing 200+ videos in 7 languages. - 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Improved team processes post-organizational shifts by establishing clear communication channels and enhancing collaboration, resulting in a 30% increase in stakeholder satisfaction. Key projects included: - 𝘙𝘦𝘷𝘪𝘦𝘸𝘴 𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘗𝘳𝘰𝘨𝘳𝘢𝘮 𝘔𝘢𝘱𝘱𝘪𝘯𝘨 - Q4 2024 - 𝘝𝘦𝘯𝘥𝘰𝘳 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯 𝘗𝘳𝘰𝘨𝘳𝘢𝘮 𝘔𝘢𝘱𝘱𝘪𝘯𝘨 - H1 2024 - 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Used data analytics for project performance assessment and market trend analysis, leading to optimized strategies and budget allocation. - 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw a team budget of up to $1 million and managed 35+ contracts in three years, ensuring compliance with local regulations through collaboration with legal and procurement teams.

As part of my commitment to the company's success, I was responsible for: - 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗮 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - achieving a 𝟭𝟬𝟬% 𝘆𝗲𝗮𝗿-𝗼𝘃𝗲𝗿-𝘆𝗲𝗮𝗿 increase in organic traffic through targeted SEO localization, meticulous keyword research, effective on-page/off-page optimizations, and robust partnerships alongside SEM activations. - 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗣𝗥 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗶𝗻 𝗜𝘁𝗮𝗹𝘆, resulting in a 𝟰𝟱% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 across multiple channels and significantly enhancing engagement rates, showcasing strong project planning and execution skills. - 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 focused on SEO localization, partnerships, SEM activations, and social media across 7 markets (EMEA, LATAM, Canada, ANZ). Collaborated with 7 local marketers and various business units, ensuring the successful delivery of projects on time and within budget through excellent resource allocation and risk management. - 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗲𝗻𝘁𝗲𝗿𝘀 𝗼𝗳 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 (Content, Translation, SEO, SEM, PR, Brand, Creative, Partnerships, etc.) to implement an integrated omnichannel approach, utilizing strong stakeholder management and communication skills to enhance overall campaign performance and maximize return on investment. - 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗟𝗲𝗴𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿𝘀 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 to ensure the proper translation and localization of the Legal Pages of Capterra, GetApp, and Software Advice across +70 websites and 14 languages.

𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 - Marketing and Communication Consultant providing expertise to drive strategic initiatives. In this role, I was responsible for: - 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Advised on the development and refinement of marketing and communication strategies, enhancing campaign effectiveness and alignment with organizational goals. - 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Actively supported the Marketing Manager and team, fostering a culture of innovation and continuous improvement in project delivery.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - Appointed Marketing Manager, leveraging expertise to elevate the association's marketing efforts and brand presence. In this role, I was responsible for: - 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Created compelling educational materials, including study guides and presentations, contributing to member knowledge and competency growth. - 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Managed social media platforms and the website, increasing engagement and expanding the audience reach. - 𝗘𝘃𝗲𝗻𝘁 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻: Strategically organized major workshops and conferences, securing partnerships with esteemed organizations like Ca’ Foscari University, which enhanced the association's credibility and resource access. - 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Directed a project team of 4-5 members to implement targeted marketing activations and achieving key milestones.

𝗖𝗼-𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿 - Co-Founder and Elected Counselor, leading the Marketing and Communication division of a non-profit association aimed at enhancing members' effectiveness in diplomatic roles. As part of my commitment to the non-profit's success, I was responsible for: - 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Collaborated with board members to define actionable strategies that align with the association's mission, driving member engagement and outreach. - 𝗖𝗼𝗻𝘀𝗲𝗻𝘀𝘂𝘀 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Mediated diverse perspectives to unite stakeholders around common goals, strengthening organizational coherence. - 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Successfully managed and executed a range of impactful events (models, workshops, lectures), enhancing the association’s visibility and member development. - 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Cultivated partnerships with universities and academic institutions to expand networking and growth opportunities for members.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Created and managed the production of brochures, presentations, and branded merchandising to support advertising efforts. - 𝗪𝗲𝗯 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw the company’s digital presence, optimizing social media channels (Facebook, Twitter, LinkedIn, Instagram) and the website (WordPress). - 𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Composed SEO-friendly articles, case studies, and whitepapers, enhancing online visibility and thought leadership. - 𝗠𝗲𝗱𝗶𝗮 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Crafted press releases and maintained relationships with journalists to ensure positive media coverage. - 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Analyzed social media performance using analytics tools (Google Analytics, Facebook Analytics) to inform strategy adjustments. - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Facilitated effective internal communication processes. 𝗘𝘃𝗲𝗻𝘁𝘀 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - 𝗘𝘃𝗲𝗻𝘁 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻: Planned and executed corporate events, ensuring alignment with business goals, and coordinated logistics for the Founder’s participation in domestic and international events, including logistics. - 𝗟𝗶𝘃𝗲 𝗘𝘃𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed live-tweeting and social media interactions during events. Main Events: Digital Innovation Days 2018 (Milan), JUMP 2018 — International Red-Cross Event (Rome), European Ideas Lab 2018 (Bruxelles), and the company's 10th anniversary 2018 (Milan). 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - 𝗢𝗦𝗜𝗡𝗧 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted open-source intelligence searches and data analysis to support strategic decision-making. - 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Assisted the Social Media and Reputation Team with CRM efforts, workshops, translations, and competitive analysis.

- 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Developed and executed social media strategies, enhancing brand visibility across platforms. - 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Assisted in planning and execution of company events (both on-site and in other venues), ensuring seamless logistics and participant engagement. I was also in charge of organizing the participation of my manager to external events (workshops, conferences, events). Main Events: TEDxTrento 2017 (Trento), Inauguration of the new offices of the company 2018 (Milan). - 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Supported initiatives to build and maintain both corporate and personal brand reputation of my manager who was also the founder of the company. - 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Produced compelling content and conducted basic data analysis to support marketing efforts and measure effectiveness.