Auxane ROCHER

*Participate in the buying of all classic men's and women's product categories (RTW, Leather Goods, Shoes and Accessories) for the two Rive Droite stores *Pursuing performance targets and global strategy by product line *Present weekly, monthly, quarterly, and seasonal analysis of the category’s performance (by boutique, classification, style/color) *Define merchandising objectives to anticipate and advise on needed product offer developments to support company revenue targets and KPI *Understand the European and American stores landscape on all the categories *Actively follow the market and seasonal trends, with a strong understanding of the competitive market and key influencers (visits of competitors, competitive watch) *Regularly visit boutique teams to deliver strategic vision and gather local feedbacks *Build close relationships with local merchandisers by engaging in business conversations and performance feedback sharing : collection performances and market trends..

*Welcoming and advising Dior customers *Sales execution and follow-up *Merchandising compliance and implementation, optimization of customer database

*Preparation of Open To Buy for the product categories, taking into account historical performance, budget forecasts *Responsibility for pre-buy and post-buy analysis to guide the strategy *Strategic recommendation on product assortment, taking into account the creative vision and the international Strategy *Support and challenge the markets by making recommendations to ensure the assortment is balanced between image, business and long-term strategic issues *To manage the coherence of purchases and the respect of core offers and master orders by the regions to optimise the specificities of the markets within the financial framework of the OTB. *To be the relay and pivot between the Merchandising Collection and the regions: to guarantee the consistency of the assortment, to challenge the quantities by region and at the global level as well as feedback and analysis of the results of the collections in showrooms.

*Sales analysis (sales, clearance rate, collection debriefing, season review) *Participation in sales strategy development: trends, benchmarks and competitive intelligence. *Participation in the selection of the Galeries Lafayette offer for all stores in France: allocate quantities and help prepare negotiations. *Creation of collection files: drafting of sales pitches for retail outlets drafting supplier contracts.

*Ensuring the right balance in the collection plan (size, function, price, seasonality) Conduct competitive research on a price and offer level to identify strategies and market trends. *Preparing technical files and product nomenclatures. *Participating in pricing strategy and defining target and retail prices *Acting as a product liaison for all support departments: Production, Marketing, Style *Participating in the production of sales tools (collection briefs, product descriptions and sales pitches) - all content in French and English