Aviv Attias

Designing acquisition funnels to drive organic growth, including email marketing, SEO, media partnerships, and social media. Delivering data-driven paid campaigns (Meta, TikTok, and Google), and optimizing ad creatives and copy, Developing high-converting content that meet clients’ objectives (traffic, engagement, or leads) Conducting market research & competitor analysis to refine brand messaging and positioning.

• Built and deployed a multichannel nurturing engine in ActiveCampaign, covering the full prospect journey from booking to no-show, non-closed, and signed stages. • Designed robust CRM workflows driven by a single status field, ensuring continuity during the migration from Monday.com to a custom CRM. • Created segmented email, SMS, and WhatsApp sequences based on lead stage, revenue bracket, and audience type. • Managed weekly newsletters, database segmentation, deliverability improvements, and alumni reactivation campaigns. • Documented the CRM architecture, automations, and technical roadmaps to enable the internal team to operate and iterate independently.

• Led growth and marketing initiatives for a Web3 football management platform, covering acquisition, onboarding, lifecycle, and conversion. • Led MFL’s rebranding, overseeing the logo redesign, new art direction, visual identity rollout, and launch strategy. • Planned and delivered a co-marketing activation with Flow at the Parc des Princes, generating a 30% increase in sales and 10% growth in new users after the event. • Developed MFL’s Instagram strategy and created platform-specific content to strengthen brand awareness and community growth. • Improved user onboarding through clearer activation journeys, and redesigned email workflows. • Managed collaborations with content creators, from identifying relevant profiles and shaping campaign concepts to coordinating deliverables across channels.

Directed brand strategy, and acquisition funnel, resulting in improved UA across all touchpoints. Led the IOC/Just Dance for the Olympics & Toxic Avenger’s EP branded music launch, overseeing marketing efforts including comm’ timeline, coordination and activations. Managed a $1.2M marketing budget and launched brand marketing campaigns (social, digital, influencers, OOH), driving increase in viewership, with significant impact on targeted demographics. Executed successful influencer campaigns and partners activations at high-scaled events, driving brand loyalty. Oversaw the development of creative assets (trailers, brand content, artistic direction, social media) in collaboration with creative and PR agencies or freelancers.

Led cross-channel marketing campaigns, collaborating with product and event teams to ensure consistency in comms and brand presence across Europe and Asia. Managed the publishing strategy for owned social media accounts, achieving a 300% growth in followers and a 30% increase in engagement rates. Owned the CRM strategy, and audience segmentation (blog posts, newsletters, in-game news), fostering brand affinity and boosting customer lifetime value (CLV).

Managed content distribution (web, app) and day to day social management (20+ FB pages, Instagram, and Twitter) across creatives, breaking news, and branded content partnerships (Paramount, Konami...). Contributed to paid search and social campaigns across Facebook Ads and Google Ads, increasing user acquisition metrics. Contributed 800 articles to the news room- featured writer for Yahoo Sports, attaining 3.4m reads..

The world's leading social investment network.Tap into the wisdom of the crowds to make smarter investment decisions ! - Managing and assisting a portfolio of over 500 clients, covering French speaking countries. - Analyzing current market conditions in order to build rapport and insight clients to invest. - Provide marketing materials for clients by Email.

- Monitoring on the negociations and acquisitions of programs. - Pre-sales of programs and selection of growing talents for recommendations to entities of the group. - Viewing programs (Broadcasting of performances, shortcoms, Web contents)

- Inscription and promotion of projects in festivals. -Projects rights sales for France and internationals. - Press kits preparations.

- Schedules, budgets and staff organization for production and post-production. - Various administrative tasks : staff contracts, copyright law : music, images, contents.