Aviva Benitah

1. Website restructuring: Belgium, Canada, Spain, Switzerland, England, Italy, Portugal, Australia. The mission will consist of: - Creating content, adding a directory of partner homes, blogs, etc. - Ensuring that all links work (404 errors, correct site pointing, etc.) - Redesigning the site if necessary: updated photos, testimonials, etc. --- This mission will be carried out in collaboration with the various project managers as well as with external writers in each language. 2. Developing the different communication channels for each country: LinkedIn, Facebook, TikTok, and any other useful channels. 3. Training in SEO/SEA by taking online courses. 4. Develop directories of all existing retirement homes independently of the directories planned on the websites: writing descriptions, entering information in the CRM, and photos.