Axel M.

Led HubSpot CRM and Growth Operations across Admissions, Events, Academic Programs, and Growth initiatives, centralizing commercial workflows, lead management, lifecycle automation, and reporting inside HubSpot. Designed and optimized CRM architecture for 40+ academic programs, including admissions pipelines, deal stages, lifecycle rules, lead statuses, program properties, ownership logic, and validation processes. Built and maintained HubSpot workflows for lead qualification, SQL evaluation, contact ownership cleanup, event registration flows, Marketing Contact logic, and operational handoffs between Growth, Admissions, Academic, and Administration teams. Designed automation logic to qualify leads into SQL based on payment capacity, motivation/interest, and academic requirements, reducing manual review and improving commercial prioritization. Supported the operational structure for academic and institutional events, including event pipelines, registration views, transactional email logic, Marketing Contact criteria, access control, and attendee reporting. Created CRM governance standards for properties, workflows, naming conventions, user permissions, views, dashboards, and recurring CRM maintenance tasks such as duplicate contact reviews and owner assignment cleanup. Built executive and operational dashboards to improve visibility across lead generation, admissions pipeline performance, campaign source tracking, conversion stages, and CRM data quality issues. Created and validated a private HubSpot API app to provide controlled read-only access for IT integration work with ADEN/SIU, including Contacts, Deals, and schema-level properties while avoiding unnecessary webhook dependencies. Acted as the main HubSpot owner for CRM prioritization, troubleshooting, stakeholder requests, permissions, workflow documentation, and process improvement across Growth and Admissions operations.

Designed and configured a HubSpot CRM proof of concept for Specialized Elevator, focused on proposal creation, Sales adoption, CRM governance, and data quality. Built custom CRM object logic for Buildings and Elevator Units, aligning HubSpot with LiftKeeper source data and future Ironclad contract automation needs. Created a simplified Sales proposal intake experience, allowing users to work from a more guided flow while preserving controlled associations between Companies, Buildings, Elevator Units, and Proposals. Supported HubSpot governance through user access reviews, permission analysis, SSO/login troubleshooting, CRM adoption reporting, and workflow documentation.

Led CRM and marketing automation strategy using HubSpot as the core growth platform, aligning Marketing, Performance, and Analytics teams around a single customer journey. Designed and optimized automation workflows across acquisition and engagement touchpoints, improving conversion efficiency and operational speed across campaigns. Integrated Google Ads, SEO, and analytics into the CRM layer to improve attribution, audience segmentation, and decision-making. Established process and data foundations that enabled scalable campaign execution, cleaner reporting, and better alignment between marketing initiatives and business goals.

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As Marketing Automation Manager at Wortise, I lead marketing strategies that combine SEO, automation, content, and social media to enhance visibility and optimize the conversion of leads into loyal customers. With a focus on efficient processes and data-driven insights, I drive scalable growth and seamless collaboration between marketing, sales, and technology. Develop and execute workflows and customized pipelines in HubSpot, scaling prospecting efforts to handle over 900 weekly contacts through automated, streamlined processes. Oversee a prospecting team that implements well-organized and goal-driven workflows using advanced tools like HubSpot Sales to maximize lead quality and team productivity. Lead technical SEO strategies and manage the corporate blog on WordPress, optimizing content with backlinks and keyword analysis to achieve consistent growth in organic traffic. Create strategic content for Instagram, LinkedIn, and X, building Wortise’s digital presence with relevant messaging that drives sustained engagement and growth. Plan and execute multichannel campaigns across Google Ads, Meta Ads, LinkedIn, and X, with a strong focus on measurable results like CPA and ROAS.

Helping B2B companies design and implement CRM and automation strategies using HubSpot to scale lead generation, streamline sales processes, and align marketing with revenue goals. Key Responsibilities: Audited and restructured existing CRM environments to optimize lifecycle stages, pipelines, and segmentation strategies. Implemented end-to-end HubSpot solutions, including contact lifecycle, custom pipelines, scoring models, workflows, and deal automation. Built fully automated lead nurturing flows with tailored email sequences, progressive profiling, and behavioral triggers. Integrated HubSpot with external tools (e.g., Google Ads, LinkedIn Lead Gen Forms, web forms) for seamless lead capture and reporting. Designed and launched custom dashboards to track KPIs across sales and marketing teams. Trained internal teams on HubSpot usage, CRM hygiene, and marketing automation best practices. Advised on data structure, reporting, and performance optimization for campaigns and lifecycle management. Recent Results: Reduced manual tasks by over 60% through CRM automation, improving sales response time and lead qualification. Increased lead-to-deal conversion rate by 35% via lifecycle segmentation and targeted workflows. Cut campaign reporting time in half by deploying centralized dashboards and integrated analytics. Ideal Clients / Projects: B2B organizations in tech, SaaS, or professional services aiming to scale operations through CRM automation. Companies migrating to or optimizing HubSpot for better pipeline visibility and marketing alignment. Teams seeking guidance on workflow logic, lead scoring, and lifecycle-based nurturing. Organizations lacking structured performance reporting or facing lead attribution challenges.

As a dedicated Car Rental Specialist, I provide exceptional customer service and expertise to individual and corporate clients. My focus is on delivering a seamless experience by assisting with reservations, providing recommendations, and educating clients about policies and rates. I meticulously maintain accurate records and communicate efficiently with vendors. Collaborating with travel agents, I create custom packages tailored to clients' requirements. With a strong customer service orientation, I prioritize satisfaction and build lasting relationships. My extensive knowledge of car rental policies allows me to offer valuable guidance. Proficient in SAP and ERP systems, I ensure smooth operations and generate comprehensive reports. I utilize tools like Power BI for data-driven decision-making. Excellent communication skills in Spanish, English, and Portuguese facilitate effective client engagement. Attention to detail and adaptability ensure accurate documentation and efficient service delivery. Whether working independently or in a team, I am committed to achieving business objectives. My expertise in ERP reporting, forecasting, analytics, and accounting ensures insightful reporting and meticulous operations. Overall, as a customer-centric Car Rental Specialist, I bring strong technical skills and a passion for exceptional service. I am well-suited to provide a seamless car rental experience. 👌 Customer Experience 👌 Sales Processes 👌 Forecasting 👌 Consultative Selling 👌 Client Retention

From automated workflows to personalized email sequences, I'm all about making the customer journey seamless and sensational. Collaborate with the business team to develop targeted campaigns and content strategies Manage and optimize digital advertising campaigns, including Google Ads

Seasoned in Revenue Operations with a specialization in HubSpot, I have a deep understanding of sales, marketing, and customer success processes, enabling me to identify opportunities for optimization and drive cross-functional alignment. Skilled in implementing and managing HubSpot CRM and marketing automation systems, I excel in leveraging data-driven insights to drive informed decision-making and optimize the customer journey. Experienced in developing and implementing comprehensive revenue operations strategies, I am committed to driving efficiency, scalability, and revenue growth through process optimization and automation. A collaborative leader with a strong focus on cross-functional teamwork, I excel in building relationships and aligning stakeholders to drive shared goals and objectives. 👉HubSpot Expertise: Proficient in implementing and managing HubSpot CRM and marketing automation systems, including lead management, pipeline optimization, and campaign tracking, to drive revenue growth and maximize ROI. 👉Revenue Operations Strategy: Experienced in developing and executing comprehensive revenue operations strategies encompassing sales, marketing, and customer success, to drive efficiency, scalability, and revenue growth.

Currently leading a growing digital performance operation focused on lead generation, marketing automation, and B2B campaign optimization in the tech and events space Key Responsibilities: Designed and executed full-funnel digital strategies combining SEO, paid media, and marketing automation. Managed and optimized multichannel campaigns: Google Ads (Search, Display, Remarketing), Meta Ads, and LinkedIn Ads. Built and automated email marketing flows integrated with HubSpot CRM, aligned with inbound strategies. Tracked conversion funnels and business KPIs using GA4 and Tag Manager. Led SEO optimization for websites and landing pages related to executive-level events and digital products. Wrote and supervised commercial content: ad copy, newsletters, articles, and institutional materials. Launched and scaled B2B campaigns targeting executive-level audiences for sponsorship and ticket sales at tech events Recent Results: Increased qualified lead generation by +147% in 90 days through inbound strategy and CRM alignment. Reduced CPA by 28% in Google Ads campaigns through segmented targeting and timing optimization.

A results-oriented professional with a proven track record of driving growth and scalability in fast-paced environments, I thrive on challenges and excel in identifying untapped market opportunities. Skilled in developing and executing comprehensive growth strategies encompassing user acquisition, retention, and monetization, I am committed to delivering measurable results and driving sustainable business growth. Experienced in leveraging cutting-edge tools and technologies to optimize performance and enhance the customer experience, I am adept at staying ahead of industry trends and driving innovation. A collaborative leader with a strong focus on cross-functional teamwork, I excel in building relationships and aligning stakeholders to achieve shared goals and objectives. 👉Strategic Growth Planning: Proficient in developing and executing data-driven growth strategies to drive expansion and unlock new revenue streams, leveraging market insights and analytics to identify key opportunities for optimization and innovation. 👉Performance Optimization: Experienced in optimizing performance across all stages of the customer lifecycle, from acquisition to retention, through continuous testing, iteration, and refinement of growth initiatives and campaigns.

Experienced in managing customer relationship management (CRM) systems, I excel in optimizing processes and implementing strategies to enhance customer engagement and retention. Proficient in analyzing data and metrics to gain valuable insights into customer behavior and preferences, allowing for the development of targeted and personalized communication strategies. Skilled in collaborating cross-functionally with marketing, sales, and product teams to align CRM initiatives with broader business objectives and drive overall growth. Dedicated to staying abreast of industry trends and best practices in CRM operations, continuously seeking opportunities for improvement and innovation. 👉CRM Management: Well-versed in managing CRM systems to track customer interactions, streamline processes, and improve overall efficiency, driving enhanced customer experiences and satisfaction. 👉Data Analysis: Proficient in analyzing customer data and metrics to identify trends, patterns, and opportunities for optimization, enabling data-driven decision-making and targeted marketing strategies.

Experienced in initiating and nurturing client relationships, I am adept at identifying opportunities and delivering tailored solutions to meet client needs. Strong background in prospecting and lead generation, with a keen eye for identifying potential clients and converting leads into valuable opportunities. Skilled in conducting market research and analysis to stay ahead of industry trends and identify new business opportunities. Proven ability to collaborate cross-functionally with sales, marketing, and product teams to develop and execute effective strategies that drive revenue growth. 👉Strategic Planning: Proficient in developing and executing strategic plans to drive business growth, leveraging market insights and customer data to identify key opportunities and tailor solutions to meet client needs. 👉Relationship Building: Exceptional at building and nurturing relationships with clients, stakeholders, and internal teams, fostering collaboration and driving mutual success.

Proven track record of delivering top-notch assistance and support to customers through various channels including phone, email, and live chat. Excellent communication skills, both verbal and written, allowing for effective interaction with customers and internal teams. Adept at multitasking and prioritizing tasks to ensure timely resolution of customer issues and inquiries. Proficient in basic computer applications with a willingness to learn and adapt to new technologies. 👉Exceptional Communication: Fluent in articulating complex ideas and technical information to customers in a clear and concise manner, fostering positive interactions and ensuring customer satisfaction. 👉Problem-Solving: Strong analytical skills combined with a proactive approach to problem-solving, enabling me to quickly identify and address customer concerns, ultimately enhancing their overall experience.