Axelle Darpheuille
E-commerce & Brand Image Consultant
11 recommandations
Salaire / Taux journalier
11 personnes recommandent
Antibes, France
Mobilité : Paris, Lyon, ...
Freelance, ouvert au CDI
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À propos
Introduction
E-commerce & brand image strategist with 8+ years of expertise in digital commerce and creative direction. Lead e-shop performance for major brands including DIM, managing full product catalogs, driving merchandising strategy, and directing commercial photo shoots. Specialized in e-commerce optimization, product image strategy, and performance analysis, combining technical platform expertise (SFCC, Shopify) with creative vision to elevate brand presence and boost online sales.
Expérience de travail
Consultante indépendante - E-commerce & Brand Image Manager
janv. 2025 - Présent
1 an 10 mois
Antibes, France
- J’accompagne des marques en tant que consultante indépendante sur des sujets de stratégie e-commerce, direction de l’image produit, pilotage des shootings, merchandising et performance commerciale, avec une approche globale orientée impact et résultats. - En parallèle, j’interviens en tant qu’évaluatrice pour un organisme de formation, où j’accompagne et évalue des élèves et entrepreneurs dans le cadre de la validation de compétences liées au lancement et au développement de projets e-commerce.
Photographe indépendante
XAOR STUDIOFreelance
janv. 2022 - Présent
4 ans 10 mois
Paris, France
- Production de visuels - Mode, fashion, portait, corporate, produits et contenus e-shop - Post-prod : Retouches photo, détourage, impression - Aide à la direction artistique Contact : [email protected] Instagram : @xaorstudio
E-shop Manager France - DIM.fr
DIM
mars 2022 - déc. 2024
2 ans 10 mois
Paris et périphérie
E-STORE MANAGER : - Garante du catalogue produit, de la conformité des assets et du respect des délais : paramétrages BM (SFCC et Shopify) et PIM, e-merchandising, cross-selling, vérifications prix et fiches produits - Pilotage du plan d'animation e-commerce en coordination avec les différents services - Déploiement des opérations commerciales et du calendrier promotionnel dans les délais impartis - Analyse des KPIs e-commerce & analyses produits hebdomadaire & mensuelle - Analyse du parcours client et collaboration avec l’équipe projet - Pilotage de Dashboard et suivi des indicateurs de performance COORDINATION TRANSVERSALE : équipe projet et IT, Social média, CRM, acquisition, logistique, équipes produits, marketing et communication, prestataires, studio photo CHARGEE DE PRODUCTION E-COMMERCE : - Création des brief shooting e-commerce - Préparation et recueil des produits - Recensement des fiches techniques des produits auprès des différents services concernés - Collaboration avec les équipes Pures Players / Marketplace et service communication pour l’alimentation du fichier shooting - Collaboration et participation aux shooting photo - Participation à la validation des mannequins - Sélection et validation des photos e-commerce PROJETS : - Participation au projet de refonte de site avec Shopify - Optimisation de l'e-shop - Collaboration avec les équipes marketing pour la mise en avant/ hébergement de jeux sur le site - Création et/ou mise à jour des brand pages sur le site - Benchmark et analyse - Optimisation et vérification des avis et notes clients sur Bazaarvoice - Brief et suivi des ABtasty - Gestion et pilotage des jeux Qualifio MANAGEMENT : - Management d'un stagiaire - Recrutement et réalisation des entretiens - Supervision des créations de campagnes newsletter commerciales : brief créa, aller-retour avec l’agence de création, brief d’intégration, intégration des NLs sur Marketing cloud et Klaviyo
Bettina Vermillon
juil. 2020 - janv. 2022
1 an 7 mois
Paris, France
E-commerce manager & Digital Project Manager
mars 2021 - janv. 2022
11 mois
Paris, France
DIGITAL PROJECT MANAGER : - Selection of a supplier and brief of the website redesign: elaboration of the specifications - Coordination and management of the project between the supplier and the team at each stage COMMERCIAL PLANNING : - Development and implementation of the digital strategy: optimization and development of the e-shop sales - Elaboration and coordination of the digital and retail sales plan - Update of the website according to the commercial plan (home page, landing page...) - Elaboration of briefs for all the supports (e-shop, CRM, traffic management...) - Creation of weekly and monthly e-commerce KPI analysis reports (analysis and distribution of results, action plan) - Management of the Global e-commerce budget E-SHOP MANAGEMENT : - Update the catalog online (monitoring of product sheets, content ...) - Optimization of the customer experience (site content, editorialization of the site, brand content...) - Management of bugs and monitoring of the site's proper performance in co-operation with the developer agency - Management of technical and functional web development projects in collaboration with service providers - Analysis and reporting of the e-commerce activity - Management of the web stock: follow-up of the flow and resupply via Fastmag AFTER-SALES SERVICE: - Ensuring customer satisfaction: monitoring and management of customer service (shipments, returns, exchanges ...) - After-sales service follow-up and handling of customer requests TRAFFIC MANAGEMENT: - Implementation of advertising campaigns and analysis (SEO, SEA, social paid, retargeting, etc.) - Accompanying the highlights of the sales animation plan - KPI analysis and recommendations CRM : - Elaboration of creative briefs according to the sales animation plan - Newsletter planning in the tool, segmentation and routing - Analysis of KPIs and routing MANAGEMENT : - Management of an e-commerce assistant - Management of stock and logistics manager
E-Store Manager
juil. 2020 - janv. 2022
1 an 7 mois
Paris, France
Secret Escapes
avr. 2018 - juil. 2020
2 ans 4 mois
Londres, Royaume-Uni
Trading and Planning France
août 2018 - juil. 2020
2 ans
Londres, Royaume-Uni
Making sure we offer the best products to our members by optimizing the performance of our live offers and monitoring online offer flows. My daily tasks are: - Management of long-term strategic planning: recommendation of product types and destinations to sales teams and packages based on data analysis and seasonal trends - Weekly selection of domestic and international deals for French market according to the trends and demands from our members - Weekly evaluation and validation of the product catalogue for the French market based on datas history provided by Sales team and working closely with Editorial team and the commercial performer to ensure the deals are attractive and will perform on our website - Development of campaigns plan in coordination with all teams involved from Sales to CRM and Editorial - Management and follow-up of campaign's plan with the CRM team - Daily analysis and monitoring of site performance, major trends and proposal of action plan - Creation of reports and analysis of KPIs according to business needs - Management of traffic and improvement of e-merchandising (homepage, promotions label, collections, ranking) - Weekly monitoring of packages performances with partners and making recommendation of destinations - Management and creation of daily newsletters and big campaigns to highlight our best deals tailored for our members - E-commerce and web trading tasks - E-commerce CMS platform and Salesforce knowledge - Competitors monitoring in terms of trends, prices, destinations, tone-of-voice, editorial line etc
French Editorial and Translator
avr. 2018 - août 2018
5 mois
Londres, Royaume-Uni
Highlighting and giving all the right informations on each offer to our members : - Copywriting content for "Evasions Secrètes" website (French website of Secret Escapes) - Editing and uploading on CMS - Managing images selection for domestic deals - Liaising with French Sales team and Contract managers to highlight the hotel unique selling point in the copy - Managing amendments of live deals
Community/Event manager
SNCF Gares & Connexions
avr. 2016 - oct. 2017
1 an 7 mois
Région de Lyon, France
- Development and implementation of digital strategy for the Lyon train stations - Community management of the 79 train stations of Rhône-Alpes region on social media (Facebook, Twitter, Instagram, WorkPlace and website) - Organization of station events such as photo exhibitions "Portraits de Gare" and one-off operations - Creation of visual and editorial content - Internal communication and training about digital tools - Weekly and monthly reporting
Sales Assistant
Maison Lejaby
sept. 2015 - mai 2016
9 mois
69140 Rillieux-la-Pape, France
- Development of commercial supports in collaboration with Sales management France - Event organization and logistics (Showroom, meeting and presentation of the Autumn-Winter 2016 collection) - Reporting and analysis of the commercial results - Creation of commercial supports
Sales Assistant & Community Manager
Happybreak
juin 2015 - oct. 2015
5 mois
Lyon, France
Development of the brand digital strategy: graphics standards, creation of digital and editorial contents - Implementation and management of the social networks (Facebook, Twitter, LinkedIn, Viadeo) - Interacting with the community Happybreak Business development : - Canvassing new partners Customer relationship : - Studying customer satisfaction, feedback and reviews from customers about their stays
Sales And Marketing Representative
Pernod Ricard
juin 2014 - août 2014
3 mois
Drôme - Ardèche
Head of sector for Drôme and Ardèche, France - Negotiation with the Department directors (prices, facing, display and emphasis produces) - Analysing, defining and implementing of setting-up strategies Groupe Ambassador Groupe - Presentation and promotion of the brand new products in GMS - Direct selling (BtoC and BtoB) During this internship, I’ve been granted autonomy and trust which allowed me to develop professional skills such as analysis and negotiation as well as interpersonal skills.
Sales Assistant
Kompass International
juin 2013 - août 2013
3 mois
Région de Lyon, France
Business development - Development of customer portfolio - Direct prospecting - Appointment setting prospects - Customer follow-up Communication - Entrepreneurship events - Brand Representative - Consulting and promotion of the company with professionals This internship allowed me to develop my personal ambition to become career-driven thanks to the objectives and weekly challenges.
Formation
ISEG
Master's degree, Manager of Business development and Marketing