LAURA HERRERA

– Led a cross-functional Operations team to design, scale, and optimize core processes across Marketing, Sales, Finance, and Strategy. – Acted as a strategic bridge between business and technical teams to align tools, workflows, and initiatives with company-wide objectives. – Proactively assessed internal ops needs, anticipating how growth and change would affect tools, KPIs, and documentation. – Built and communicated a clear operational roadmap, prioritizing initiatives, selecting high-impact tools, and ensuring team-wide alignment. – Owned end-to-end project management for key strategic and technical initiatives: scoped requirements, coordinated cross-team execution, tracked milestones, and ensured timely delivery with measurable impact. – Managed team recruitment, goal-setting, and enablement through training, clear methodologies, and hands-on leadership. – Drove the implementation and industrialization of critical systems, structuring scalable processes, defining KPIs, and supporting adoption through admin and user training. – Tool stack: Salesforce (CRM & Analytics), Salesloft, Zendesk, Zuora, Juro, Lucca, Hubspot, Jira, Confluence, Intercom, NetSuite, Dust, Gemini Al, Aircall, Google Workspace, and more.

– Oversaw the end-to-end implementation of NetSuite ERP, coordinating cross-functional teams, aligning stakeholders, managing change, and ensuring on-time delivery. – Led the design and execution of a company-wide pricing strategy, collaborating with C-level executives for seamless integration with financial systems and customer operations. – Implemented a dunning process that significantly improved cash collection efficiency. – Optimized subscription and billing workflows by integrating Salesforce and Zuora, localising direct debit payment gateways, and streamlining monthly closing data management. – Led continuous improvement initiatives, introducing automation to enhance operational efficiency, data accuracy, and scalability. – Designed and developed native and custom integrations across various platforms (NetSuite, Salesforce, Looker, Make (Integromat), Zapier), ensuring seamless system connectivity. – Conducted regular operational audits and workflow reviews, identifying efficiency gaps and implementing corrective actions that boosted overall performance.