Aymeric Malfait

_ Franchises: Coco Mademoiselle, N°5, Chance, Bleu, Allure Homme, Gabrielle, Les Exclusifs, Les Eaux • Strengthened the image and business of CHANEL Perfumes online by drafting digital briefs (reflecting on the best customer journey) • Aligned global teams (international marketing, art direction, e-business, media, CRM, and social Media) with the 8 regions and shared best practices • Managed the e-merchandising calendar for Perfumes (twice a month) on the 60+ websites with the support of the publishing team • Analysed all qualitative/quantitative data for each campaign with the Analytics team & optimised the customer journey for upcoming campaigns • Managed 1x junior and 1x intern

Premium Accounts: Paul Smith, Alexander McQueen, Chloé, Michael Kors, Anya Hindmarch etc. _ Consulted clients on effective 360 Marketing campaigns including creative production and influencer campaigns, resulting in successful activations. • Worked with internal strategy, creative & tech teams, acting as project owner for each briefing to support the brands in creating concepts and make recommendations for cutting-edge campaigns. • Gave guidance and acted as a marketing consultant throughout the campaign process from strategic input to creative briefing, marketing concept and execution. • Handled planning & timelines, approvals, and content deliverables of all campaigns, coordinating between campaign managers, different teams and external and internal Zalando stakeholders. • Strived to ensure the highest quality in delivery by aligning timelines and strategies of clients and Zalando in the best possible way. • Effectively found solutions to really understand the clients’ needs to continuously develop & fostered productive business and stakeholder relationships through up- and cross-selling. Zalando GMV (2022): 14.8 billion euros

_ Supported development of the brand identity (2 x fashion brands (entrepreneurs) and 1 x early-stage interior design platform) • Defined brand positioning (name, logo, mission, values, tone of voice) • Contributed to web design (wireframing, UX, creation of new templates) • Shaped content strategy (definition of the needs, organisation of product shoots, copywriting (website, press releases)) • Enhanced Social Media presence (competitors analysis, research (content, caption, hashtags), elaboration of the calendar)

_ Planned, managed and produced curated sales events or campaigns on the website based on market trends, historical data, and business objectives. • Sourced and built compelling product assortments that drove revenue and supported margin goals • Analysed sales events or campaign performance data to determine areas of improvement, reported on events and category performance • Managed a broad portfolio of suppliers, built strong relationships and negotiate wholesale discounts • Stayed abreast of trends and potential sources of inspiration for consumers, analyzed competitor marketing, selection, and pricing • Collaborated with the Creative, Marketing, and Planning teams to design and shoot exclusive campaign imagery Fortune (2018): #5 Industry of Internet Services and Retailing (World's Most Admired Companies List) Forbes (2019): #24 World's Best Employer GMV (2021): 12.4 bn euros

Accounts: Arte, Siemens, Deutsche Telekom, Elten _ Topics: wearables electronics, biotech, 3D printing, smart textiles The PowerHouse (formerly ElektroCouture) is a leading innovation agency for FashionTech and wearable technology. Its interdisciplinary team consists of creative technologists, makers and fashion designers. The PowerHouse is working with corporate giants and also engages with artistic and scientific experiments. Wired (2016): #1 Hottest Startup in Berlin

_ Vizions by Zalando is Europe’s platform conference. Vizions brings world-class speakers, platform innovators and key players together to share their vision for tech in Europe, all from a business point of view. Key figure: 1,300 attendees throughout the day

Project: Carolina Herrera E-Commerce _ Elaborated strategic recommendations on the digital communication of brands • Identified the clients' needs • Designed the functional specifications, wireframing • Managed the production with artistic directors and front-end/back-end developers • Followed up with clients • Monitored the profitability of the projects

_ Developed the onsite and website from a marketing perspective (focus: SEO & Content) • Contributed to search engine optimization and development • Created, optimized & controlled online content (website and blog) via the CMS • Set up collaboration with other marketing channels • Undertook marketing projects and reported on data gathered • Researched, identified & communicated with potential online partners Projects: Zalando Life Hacks, Zalando DIY, Topshop x Cara Delevingne, Valentine shoes

_ Launched the French communication strategy for Helpling from Rocket Internet HQ • Researched market data • Wrote press collateral (i.e releases and press kit) • Pitched press notes to journalists • Managed a French PR agency (L'Agence RP) • Tracked media outcome • Created content for Social Media Rocket Internet built Helpling into a global company with 200 employees in 9 months.

• Organized fashion shows and after shows • Presented the collections to international buyers with respect of forecasted budgets Venues: Place de la Concorde, Palais de Tokyo, Trianon, L'Intercontinental (show) │ L'Arc, Le Silencio (aftershow)