Ayoub Fedil

- Acted as frontend lead across Deskea products, defining frontend architecture, reusable UI patterns, coding standards and code quality practices. - Led the rebranding of Grammaide into Deskea. - Developed the frontend MVP for Deskea CRM from the ground up, establishing scalable foundations for routing, state management, API integration, reusable components and forms. - Built and maintained scalable SaaS modules using React, Next.js, TypeScript, Vue.js 3 (Composition API, Pinia), TanStack Query, Tailwind CSS and REST APIs. - Implemented multi-tenant SaaS architecture and core product modules including Deskea Assist (AI writing assistant), Deskea Evaluate (AI agent evaluator) and Deskea Qualify. - Built AI-powered product interfaces including a RAG-based chatbot UI and an email flow categorization workflow. - Contributed to a feature-rich Chrome extension extending Deskea CRM, built with Plasmo and TypeScript. - Integrated frontend applications with backend services, handling authentication, authorization, data fetching, caching, filtering, pagination and error states. - Built robust form and validation flows with React Hook Form and Zod-inspired validation patterns. - Improved release reliability with feature flags, pull request reviews, pair programming and progressive delivery. - Collaborated with product, UX/UI, backend and QA teams to turn Figma designs and business needs into production-ready features. - Mentored junior developers and authored technical documentation on architecture, workflows, coding conventions and onboarding.

- Contributed to the development and maintenance of Ouilead, a CRM platform supporting customer management, operational workflows and data-driven user interfaces. - Built fullstack-oriented features using React, TypeScript, GraphQL, Apollo Client, REST API integrations and backend service contracts. - Built reusable, accessible and responsive UI components with React, TypeScript and Styled Components, translating Figma designs into production interfaces. - Integrated GraphQL APIs with Apollo Client for efficient data fetching, caching, synchronization, loading and error states. - Worked with PostgreSQL-oriented data models and API contracts to support customer data retrieval, filtering, search and business workflows. - Built API-driven modules with search, filtering, pagination, forms, validation logic and clear error handling. - Authored and executed unit tests with Vitest, improving regression prevention and release confidence. - Collaborated with backend, product, UX/UI and QA teams on requirements, API contracts, user flows and bug resolution.