Ayse Usta

– Led end-to-end product design for an LLM-powered SaaS platform serving city services, owning the UX process from early discovery to high-fidelity delivery. – Collaborated closely with product and engineering in fast iteration cycles, translating complex Al capabilities into clear and usable workflows. – Defined core user flows, structured information architecture, and shaped interaction patterns to support rapid MVP releases and continuous product evolution within an agile environment.

– Delivered design across diverse product verticals in a complex team structure and end-to-end product delivery in two years. – Al Projects | B2B SaaS: Served as sole product designer across two Al initiatives transitioning to commercial products, leading discovery, concept definition, and UX strategy end-to-end. – Memorise: Designed an Al-driven knowledge management platform enabling corporations to structure and leverage internal data to enhance LLM outputs. Defined user workflows for information retrieval, prompt interaction, and content structuring, translating complex Al capabilities into usable enterprise experiences. – Meeting Assistant: Shaped the end-to-end experience of an Al-powered tool that converts meeting discussions into structured summaries and actionable tasks. Focused on clarity, information hierarchy, and reducing cognitive load for product managers handling high meeting volume. – IsCep | Banking App: Contributed to a UX-UI revamp project for an app used by millions of customers. Conducted user interviews, tree testing, usability testing, and journey mapping for loan services, including leading workshops with stakeholders. – Air Astana | Responsive E-Commerce Web: Enhanced user experience across Air Astana's responsive website and built a CMS via Kontent.ai for static pages over a 10-month engagement. Validated information architecture and ran usability testing prior to launch. Achieved a 15% reduction in checkout abandonment and a 20% increase in overall traffic within 6 months.

– Led design phases and research activities for Voyage Hotels and Hotelagent across e-commerce websites, mobile applications (iOS/Android), and B2B SaaS products. – Voyage Hotels | Responsive E-Commerce Web: Improved usability of the existing website in line with a renewed brand identity and created a new UI concept focused on increasing direct sales. Achieved a 12% increase in direct on-site sales across all selling channels and a 7% decrease in customer support calls related to bookings. – Voyage Hotels | Vacation Experience App: Built a guest-facing application to improve end-to-end service quality for hotel stays. Conducted field research through direct observation and immersive service experience. Applied multiple UX methodologies to define scope, features, and flows in close collaboration with the team and stakeholders. Reached a 75% in-season adoption rate; post-release survey showed 82% user satisfaction and a 20% increase in in-app bookings. – Hotelagent | Booking Management B2B SaaS: Designed a B2B platform to digitize booking operations, including a customizable booking website, a back-office dashboard, and an extranet for hotel staff. Created modular UI templates enabling users to manage website design and track transactions as admin users.

– Gained foundational experience in usability testing, UX, and UI design during a career transition from graphic design to product design.

– Package and pattern designer for housewares at a leading Turkish home textile company.

– Designed 3D stands, experimental spaces, and promotional products for a global creative agency.