
Ayu Pratiwi
Senior Growth Manager | Strategic Partnerships
Salary / Daily rate
Jakarta, Indonesia
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Growth strategist with 10+ years driving business expansion and strategic partnerships across EdTech and e-commerce. Led market expansion initiatives at Asia Learn Hub and built partnerships with 100+ educational institutions at KarirLab. Expert in business development, client success, and digital transformation with proven results in Southeast Asian markets.
Work experience
Growth Navigator
Asia Learn Hub Marketplace Pte Ltd
Feb 2025 - Jul 2025
6 months
Singapore · Remote
Vision: At Asia Learn Hub, our vision is to transform the learning technology landscape across Southeast Asia by creating a comprehensive, collaborative marketplace that connects innovative solutions with educators, institutions, and corporate entities. Mission: Our mission is to bridge the gap in the fragmented learning tech market by facilitating seamless collaboration between solution providers, local partners, and end users. We aim to empower educational and corporate sectors with cutting-edge technologies that enhance learning experiences and outcomes. Key Responsibilities: - Identify new opportunities and markets for expanding Asia Learn Hub’s presence in Indonesia. - Establish and maintain strong relationships with corporate clients, educational institutions, and other key stakeholders. - Lead efforts to generate new business, from lead generation to closing deals with clients. - Ensure client satisfaction by providing excellent service and identifying opportunities for additional offerings.
Campus Partnership Senior Manager
KarirLab
Sep 2022 - Jul 2024
1 year 11 months
Jakarta, Indonesia · Hybrid
- Identifying and Initiating Partnerships: Research and identify potential educational institutions, both at the university and college level, that align with the organization's goals and objectives. Develop strategies to initiate partnerships with these institutions. - Relationship Building: Establish and nurture strong relationships with key personnel at the educational institutions, such as career services, faculty, administrators, and student organizations. - Collaboration: Work closely with internal teams to develop and implement programs, initiatives, or services that can be offered to the educational institutions. This could include internship programs, recruitment events, workshops, or sponsorship opportunities. - Promotion: Promote the organization's products or services to students and staff through various means, such as campus events, workshops, social media, and digital marketing. - Feedback and Improvement: Gather feedback from the educational institutions and make improvements to partnership programs based on their input and evolving needs. - Data Analysis: Monitor and analyze the effectiveness of partnership initiatives and provide regular reports to senior management, suggesting areas for improvement or expansion. - Compliance: Ensure that all partnerships adhere to legal and ethical guidelines, including any applicable regulations and compliance requirements. - Budget Management: Manage the budget allocated for partnership initiatives, making sure that resources are utilized effectively.
Senior Business Development Executive
Lummo
Nov 2021 - May 2022
7 months
Jakarta, Indonesia · Hybrid
- Responsible for identifying, prioritizing, and acquiring the merchants in targeted categories. - Own the full sales cycle from prospecting to close and drive new business sales. - Actively searching for new leads through cold-calling, email, or social networks. - Collaborate with business owners to provide bigger business opportunities and help to boost their revenue by using Lummo’s platform. - Analyze consumer behavior, market insight, field situation, and market trends in your territory. - Assist in organizing and coordinating micro internal and external events. - Prepare sales forecasts and budgets; set transaction targets in areas like product mix, sales volume, and market shares in their territory. - Map out the high potential merchants in the category through different information channels (competitor data, industry data, events, etc.). - Drive order and manage the acquisition from end to end - from cold contact through to ongoing account management with Lummo Collaborate with internal monetization teams to facilitate cross-selling.
Client Success
Kaddra
Jul 2020 - Oct 2021
1 year 4 months
Singapore, Singapore · Remote
- Owning the onboarding process for new customers from day one until go-live. - Customer account management includes being the voice of the customer and advocating for the Sales and Product teams to ensure the needs of customers are met. - Representing the customer’s viewpoint in the product road map and feature definition. - Strengthening and growing client relationships including up-selling new solutions and increasing revenue from the existing services, and proactively managing churn. - Ensuring customer-facing documentation is kept up to date and relevant and creating and implementing processes and programs. Conducting surveys to gauge customer satisfaction. - Managing day-to-day communication with accounts, and acting as a trusted point of contact for business discussions. Identifying common customer challenges and actively suggest better solutions. - Maintaining high levels of customer engagement and satisfaction with a focus on customer loyalty. - Developing metrics for defining the success of an onboarding plan, and reviewing progress during quarterly meetings. Meeting with customers onsite/virtually to discover and understand their needs. - Coaching customers to be product experts and provide training to their teams. - Partnering with marketing to create opportunities for customer references and case studies.
Site Acquisition Team Lead
ReCharge Indonesia
Feb 2018 - May 2020
2 years 4 months
Jakarta, Indonesia · Hybrid
- Acquiring New Establishment, especially for category Mall, Hospital, University/ School in the specified area. - Manage top partners and make sure relationships between the company and partners are well-maintained. - Responsible for leading sales teams to reach sales targets.
Relationship Manager (Health and Beauty Category)
Shopee Indonesia
May 2015 - Oct 2016
1 year 6 months
Jakarta, Indonesia
- Construct high-level strategic business plans and identify new sources of growth by Identifying market gaps and opportunities. - Develop ideas and proposals to sellers and key brands through pitching and presentation. Negotiate deals with key brands and sellers and curate SKUs for various campaigns, promotions, online marketing, and media as required. - Analyze brands’ and sellers' progress, activities, sales performances and category initiatives to drive transaction and revenue performance. - Manage pricing strategy, product assortment, and stock availability of Brands in the category. - Secure exclusive partnerships for key campaigns (eg: 9.9/11.11). - Collaborate closely with internal teams (e.g., marketing, merchandising) to enhance the visibility and credibility of brands and sellers on the Seller Center. Is the current platform user-friendly, or are there additional features needed to improve functionality?
Customer Service Officer
LivingSocial
Mar 2014 - Dec 2014
10 months
Jakarta, Indonesia
- Provide timely and accurate responses to customer inquiries via phone, email, chat, and social media. - Address and resolve customer complaints, issues, and product concerns effectively and professionally. - Assist customers with order processing, returns, refunds, and exchanges. - Maintain up-to-date knowledge of Living Social Indonesia's products, promotions, and policies to assist customers with accurate information. - Collaborate with internal teams, including marketing, logistics, and sales, to ensure a seamless customer experience. - Track and manage customer feedback and escalate unresolved issues to management when necessary. - Ensure that all customer service interactions are handled with a high level of professionalism, empathy, and understanding. - Support in monitoring and improving customer satisfaction and retention rates.