Ayush Sharma

Senior Product Designer | User-Centric Solutions | Accessibility | Design Systems

Salary / Daily rate

Gurugram, Haryana, India

Freelance, open to permanent contract

Remote only

Skills

UX Product DesignUser ResearchUI Product DesignNo-code AutomationsGraphic Design

About me

Intro

Senior Product Designer with 5+ years of experience and a proven track record of improving product adoption, accessibility compliance, and design-to-development efficiency by up to 30% through Al-assisted research, data-driven UX, and scalable design systems across enterprise consulting, e-commerce, and gaming platforms. Experienced in designing financial experiences for diverse user bases, with a strong focus on conversion optimization and user activation.

Links

Work experience

Senior Product Designer

Material+

Jan 2025 - Feb 2026

1 year 2 months

Gurgaon, Delhi, IN

– Designing and delivering scalable, accessibility-first digital products for global enterprise clients including McKinsey & Company, Equifax, GC Dental, Apex Tool Group, INSEAD, Nasdaq and UniCare, supporting complex enterprise and data-driven platforms across multiple domains. – Collaborating with cross-functional product, engineering and stakeholder teams to translate complex business and data requirements into scalable, Al-ready and analytics-driven user experiences. – Leveraging Al-assisted research and insight-synthesis workflows (LLM tools for interview summarisation, feedback clustering and usability signal analysis) to accelerate discovery and improve design decision quality. – Designing modular Ul systems and enterprise workflows that support human-in-the-loop processes, automation-enabled operations and personalization use-cases. – Applying design QA automation, Al-assisted UX writing and accessibility validation tools to improve delivery speed, consistency and WCAG compliance across large-scale client implementations. – Partnering closely with engineering teams to ensure high-fidelity handoffs, responsive behaviour and scalable component adoption across multi-product ecosystems. – Collaborated with stakeholders to define and refine PRD requirements for new design projects. Utilized KPIs to evaluate the effectiveness of design solutions and identify areas for optimization

Product Designer

Waycool (Censa Next)

Sep 2021 - Dec 2024

3 years 4 months

Bengaluru, Karnataka, India

– Architected and launched a company-wide atomic design system used by 50+ designers and developers, reducing design handoff time by 30% and maintaining 98% component reusability, enhancing scalability across products. – Led cross-functional design initiatives across product, engineering and business teams, resulting in 15% higher user engagement and 25% faster feature adoption through growth initiatives. – Designed enterprise dashboards and operational workflows using analytics, heat-maps and behavioral data to drive data-informed UX decisions and conversion optimization. – Delivered WCAG 2.1 AA-compliant interfaces and embedded accessibility checks into the design system for consistent implementation. – Utilized prototyping tools to create interactive mockups, enhancing the design process for the designer position.

User Experience Designer

Baazi Games

Jun 2021 - Sep 2021

4 months

Delhi, India

– Designed user flows and wire flows to optimise core product journeys, improving task completion time by 12% through enhanced interaction design. – Conducted usability testing and data-backed design iterations, increasing conversion rates by 18% through experiments. – Used Al-assisted analysis tools to synthesise usability findings and cluster behavioral patterns from test sessions and user feedback. – Contributed to accessibility improvements and interaction consistency for high-traffic gaming experiences.

Visual Designer

Pally Plants

Nov 2020 - Jan 2021

3 months

48960 Usansolo, Biscay, Spain

– Designed mobile-first, responsive e-commerce experiences, increasing mobile user satisfaction by 22% through strong visual design skills. – Improved visual consistency by creating reusable Ul components and a unified style guide, supporting design system principles. – Supported product optimization through analytics-driven design improvements and rapid design experimentation.


Education

–

Master of Design (M.Des), User Experience

2019 - 2021

2 years 1 month

–

Bachelor of Computer Applications (BCA), Computer Applications

2016 - 2019

3 years 1 month


Licenses & certifications

Nielsen Norman Group UX Certification

Issued: –

Certified by Nielsen Norman Group

Google UX Design Certificate

Issued: Jan 2023

Certified by Google

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