
Ayyoub QOTBI
GTM Engineer
Salaire / Taux journalier
Casablanca, Maroc
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
À propos
Introduction
GTM Engineer specializing in data-driven go-to-market systems, combining marketing automation (Make.com, Airtable, Clay) with CRM and analytics infrastructure (BigQuery, Pipedrive, Looker Studio). GTM workflows that automate lead Enrichment, scoring, routing, and multi-channel outreach, improving pipeline velocity. Experienced in attribution tracking, revenue operations, and tool integrations across sales, marketing, and data to deliver scalable growth.
Expérience de travail
GTM Engineer
Leadbolt.io
sept. 2025 - déc. 2025
4 mois
Barcelone, Espagne
• Built and operated the outbound growth engine end-to-end for niche industrial B2B markets: assembled ~200 target accounts per campaign in country-specific micro-TAMs, sourced 3 decision-makers per account to maximize coverage, and orchestrated execution across Clay, Apollo, HeyReach, Smartlead, Pipedrive, and Airtable, including logic to halt remaining contacts when one stakeholder replied to prevent over-touching the account. • Developed the intelligence + enrichment layer powering hyper-personalization at scale, using Clay agents to pull firmographics, roles, and buying signals (posts, news mentions, personal/pro context) and auto-generate tailored angles and openers for each profile. Saved ~40 hours per campaign of manual research and copy prep while still generating positive replies in week 1 and booked meetings within ~2 weeks. • Automated reply handling and lead temperature management: inbox routing, intent classification (hot, warm, cold, not interested), and next-step triggers (follow-up, nurture, drop, retarget) with CRM + sequencing updates. Saved ~10 hours/week per SDR by eliminating manual triage, status updates, and follow-up orchestration.
Growth Specialist
The Product First
oct. 2024 - août 2025
11 mois
Paris, France
I specialize in optimizing and automating workflows to drive efficiency, accuracy, and growth for businesses through data and AI-powered tools. - Optimized and automated data pipelines to reduce manual work and improve operational efficiency. - Enhanced digital marketing strategies through data-driven decision-making and automation. - Integrated AI-powered solutions using tools like Make.com, Looker Studio, and BigQuery. - Improved data accuracy and reporting reliability across various business functions. - Delivered measurable results and scalable growth across multiple client projects.
Growth Engineer
Win Win Web
sept. 2023 - août 2025
2 ans
Casablanca Metropolitan Area
Ad Account Management: Managed advertising accounts for five clients, including setting up tracking and conversions using Google Tag Manager (GTM) to ensure accurate performance measurement. CRM Automation: Automated the process of uploading leads to clients' Customer Relationship Management (CRM) systems, enhancing efficiency and data accuracy. Performance Dashboards: Created and maintained comprehensive sales, paid, and organic performance dashboards, providing clients with clear insights into their marketing efforts. Shopify Management: Managed client Shopify stores, leveraging Shopify's product feed to populate Facebook product catalogs, thereby improving sales opportunities. AI Integration: Developed and maintained AI agents to assist the marketing team with daily tasks, streamlining operations and boosting productivity.
Growth Engineer
Mateerz
oct. 2022 - mars 2025
2 ans 6 mois
Paris, France
🔄 Data Pipeline Automation Built automated pipelines across WordPress, BigQuery, Airtable, and Google Sheets — reducing manual input and boosting operational efficiency. 🕸️ Web Scraping & Data Extraction Extracted structured data using Apify, Phantombuster, Scrapy, and browser-based tools to support lead gen and analysis. ☁️ AWS Infrastructure Deployment Deployed and configured a multi-instance architecture on AWS Lightsail, ensuring secure and high-performance hosting for business-critical tools. 🤖 AI-Powered Chat App Developed a custom AI assistant inside a Flask-based web application, delivering an engaging and intelligent user experience. 📚 Self-Updating Knowledge Base Solved accuracy gaps in the AI system by engineering a dynamic knowledge base that updates itself continuously with new data.
Growth Hacker
WafRFreelance
nov. 2021 - juil. 2022
9 mois
Casablanca, Maroc
After i joined the team we managed to grow the number of monthly new users up to 235%, and reduced the cost of acquisition of new users by 78%. +Manage all the startup's social media pages. +Proposing and creating new grocer acquisition strategies using Facebook and Google ads. +Collect and analyze all advertising data.
Formation
1337 Coding School
Engineer's degree, Information Technology
2019 - 2022
2 ans 11 mois
Specialized Institute Of Applied Technology NTIC
Associate's degree, PC
Software development technician