Azim Fazal
Sales / Relationship Management
6 recommendations
Salary / Daily rate
6 people recommend
Sydney NSW, Australia
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Results-driven client facing professional with 15+ years experience across SaaS, fintech, brokerage and digital-asset sectors in APAC and EMEA. Proven track record opening new markets from scratch, building and running institutional pipelines, and closing recurring-revenue deals. Experienced in Customer retention and NRR. Comfortable prospecting, negotiating directly with C-level buyers, leading global sales coordination.
Work experience
Founder - Sales Consultant
BDaaS NetworkFreelance
Mar 2023 - Present
3 years 8 months
Remote
• Run an independent BD/GTM advisory practice, generating and closing engagements with fintech and digital-asset firms (including Kaiko, Talos, Utila and Wincent) entering the APAC/ANZ market. • Build commercial messaging, account plans and stakeholder maps that convert institutional prospects into long-term clients. • Manage pipeline and reporting discipline (Salesforce/HubSpot/Pipedrive) across a portfolio of concurrent client engagements.
Business Development Director APAC
Copper.co
Apr 2022 - Feb 2023
11 months
Sydney NSW, Australia
• Built and closed an institutional new-business pipeline across APAC for a digital-asset custody and prime-enabled platform, delivering US$625k in new recurring business in 2022. • Reported to the Head of APAC and collaborated with a regional team of 6 to grow the company's footprint and industry profile. • Guided prospects from discovery through technical, compliance and risk validation to contract signature. • Represented the company at Tier-1 institutional conferences across APAC, building pipeline and senior relationships.
HedgeGuard Financial Software
Jul 2014 - Mar 2022
7 years 9 months
Sydney NSW, Australia
Global head of Sales / APAC Sales Manager
Nov 2019 - Mar 2022
2 years 5 months
Sydney NSW, Australia
• Opened the APAC market from scratch, taking ARR from 0 to €300k. • Promoted to Global Head of Sales; led and mentored a distributed global sales team while personally sourcing, demoing, negotiating and closing strategic accounts. • Relocated to Sydney in 2020 to establish the APAC region after covering the global pipeline as Sales Manager from London. • Assisted the CEO with capital-raising efforts and represented the company at industry conferences over multiple years.
Sales Manager
Jul 2017 - Dec 2019
2 years 6 months
London, UK
Global coverage Sales & Business Development Sales Support
Head of Customer Support & Operations / Product Specialist / Middle Office
Jul 2014 - Jul 2017
3 years 1 month
Paris, France
• Started in the Middle Office team and progressed to Head of Customer Support & Operations, gaining early exposure to pre-sales and client-facing commercial work — one of the company's first 15 hires. • Maintained client retention above 90% across 60+ institutional accounts, building the relationship foundation later leveraged for upsell and expansion. • Grew account value by introducing and selling outsourced services and additional functionality to the existing client base.
Middle Office
Bloomberg Tradebook
Jan 2013 - Jul 2014
1 year 7 months
London, UK
• Supported a global sell-side brokerage business covering ~250 institutional clients and an average of US$1bn in daily trading volume. • Built commercial and product fluency in traditional buy-/sell-side operations that later underpinned credible C-level selling in fintech and digital assets.
Middle Office
Crédit Agricole Cheuvreux
Nov 2010 - Dec 2012
2 years 2 months
7620 Paris, Denmark
• Started my career in trade processing and reconciliation for institutional equity clients, building foundational market and product knowledge.
Education
Université Lumière Lyon 2
Master's degree
2009 - 2011
2 years 1 month
The University of Bolton
Bachelor of Arts (B.A.)
2008 - 2009
1 year 1 month
Le Mans Université
Bachelor's degree
2006 - 2009
3 years 1 month