Brieuc Ribadeau Dumas

- Designed and executed data collection, processing, and analysis frameworks to support operational efficiency. - Conducted process mining projects to identify bottlenecks and optimize workflows, resulting in measurable time and cost savings. - Delivered clear and actionable reporting dashboards (Tableau, Power BI, SQL) to provide leadership with real-time insights and strategic recommendations. - Collaborated with cross-functional teams to ensure data reliability, quality, and alignment with business objectives. - Supported leading clients including Veolia, RTE, and Moët & Chandon, enabling them to achieve stronger performance and efficiency through data-driven decisions. - Acted as a trusted advisor, bridging the gap between complex data insights and business impact.

- Managed multi-million euro media budgets across display, video, and social campaigns. - Worked on high-profile accounts including BMW, Shiseido, Diesel, and Fossil, ensuring consistent delivery of KPIs and ROI. - Executed and optimized campaigns across multiple DSPs (DV360, The Trade Desk, Xandr), leveraging advanced targeting, retargeting, and lookalike modeling. - Designed and maintained campaign performance dashboards for clients and internal teams, providing actionable insights to guide strategic decisions. - Collaborated closely with creative, data, and client teams to align programmatic strategies with brand positioning and global marketing objectives. - Improved campaign efficiency by reducing CPA up to 20% and consistently delivering positive ROAS across markets. - Gained expertise in tracking, tagging, and attribution using tools like Google Tag Manager, Google Analytics, and Adobe Analytics

Worked on the BMW account, leading digital media strategy and performance optimization across display, programmatic, social, and video campaigns. Developed and implemented data-driven media plans aligned with brand objectives. Managed cross-channel campaigns with multi-million-dollar budgets. Analyzed performance metrics (CTR, CPA, ROAS) and optimized targeting and creatives for maximum efficiency. Collaborated with creative, data, and client teams to ensure consistency across all digital touchpoints.