Bachir Moussaoui

Project Management Management of data acquisition projects, from needs definition to production rollout, in coordination with IT, BI, and Marketing teams. Translation of business requirements into operational data solutions, validation of testing phases, and facilitation of steering committees to ensure reliable and accurate tracking. Proactive identification of friction points and support of teams in upskilling on monitoring and analytics tools. Tracking & Data Quality Ensuring reliable data collection through Floodlight and Adobe Launch, covering 100% of digital customer journeys. Continuous optimization of the data pipeline to guarantee the accuracy and consistency of key indicators. Analysis & Performance Management Deployment and automation of dashboards (Tableau, Adobe Analytics, Looker Studio) used by more than 10 internal teams for performance tracking and decision-making support. Analysis of marketing data to measure the effectiveness of acquisition channels and optimize media

Tracking & Data Collection Conducted a comprehensive audit of Adobe Launch implementation for Fnac-Darty, identifying tracking gaps and recommending fixes Designed and deployed end-to-end tracking via Google Tag Manager for Vivlio, including attribution analysis and data validation Analyzed tracking performance and ensured data reliability to support marketing decision-making Data Visualization & Reporting Developed and standardized a Power BI reporting template for Intermarché to streamline data visualization Built and maintained performance dashboards to monitor key business metrics and support stakeholders Benchmark & Tools Evaluation Conducted a benchmark analysis of Piano Analytics to assess capabilities and identify optimization opportunities Experience Currently working as a consultant at BNP Paribas

Web Analytics & suivi de performances Suivi et analyse des performances du site Samsung (Adobe Analytics) Optimisation du tracking (+30 balises via Adobe Launch) Analyses média pour identifier les leviers les plus performants. Reporting Création de dashboards interactifs (Looker Studio,Adobe Analytics) et automatisation des reportings (Excel Report Builder) Conception de +20 workspaces interactifs avec storytelling pour faciliter la prise de décision. CRO Analyse du comportement utilisateur (Contentsquare) et recommandations data driven

– Suivi des offres produits et services (analyse des KPI, etc.) – Collecte, traitement et présentation des informations (restitution via tableau de bord) – Participation à l’élaboration de nouveaux supports commerciaux – Participation au développement de nouveaux produits