Badi gormala

Designed intuitive interfaces for SaaS platforms and AI-driven tools using Figma and knowledge graphs. Conducted user research through shadowing and interviews to identify pain points and optimize workflows. Collaborated with cross-functional teams (POs, developers) in agile environments to deliver scalable solutions. Key Projects: 🚉 RATP Delta: Developed an MVP for train data analysis using the Hector Design System. Created detailed personas and experience maps to address operator needs. Conducted usability tests that validated wireframes and prototypes iteratively. 🌍 Engie Ellipse: Designed a carbon management SaaS platform with a focus on accessibility and scalability. Co-created an information architecture that streamlined navigation for enterprise users.

Focused on creating responsive designs for automotive configurators (PSA Group) tailored to professional users. Highlights: 🚐 Created a B2B vehicle configurator for Stellantis (PSA), optimizing complex datasets into intuitive interfaces. 🛠️ Enhanced UI consistency by integrating branding elements into PSA’s design system (Sketch/InVision).

Delivered end-to-end UX/UI solutions for clients in real estate, sports tech (nautical sports), and digital media sectors. Highlights: 🏖️ Designed mobile apps for sports enthusiasts with seamless onboarding flows and interactive features. 🎨 Conducted usability audits that improved user satisfaction scores by 20%. 📊 Created dashboards for data-heavy applications using advanced visualization techniques.