Badr Zahrane

Technical Environment: Sales Cloud, Pardot / Account Engagement under SCRUM Tasks : - Requirement Gathering: Refinement, breakdown, and documentation of user stories (functional descriptions, acceptance criteria, impact analysis, data recovery, technical solutions, test scenarios, and estimations). - Advanced Salesforce Configuration, Deployment, testing (INT, UAT, Sanity Checks in PROD), and Demos to stakeholders (use case preparation, Dry-Runs, feedback collection). - Support: Analysis, qualification, and resolution of production issues. - Documentation: Functional and technical documentation of implemented solutions (Flows, Data Models, Interfaces, etc.). - Pardot: Solution administration, Salesforce-Pardot data synchronization, and prospect journey automation via Engagement Studio. - Change Management: User training on new Account Engagement (Pardot) features and the deployed Salesforce features, creation of step-by-step user guides. - Agile Leadership: SCRUM adoption, KPI tracking, and facilitation of ceremonies (sprint planning, daily standups, retrospectives, demos) for a team of 7 developers. - Migration from Salesforce Outlook to Einstein Activity Capture. - Einstein Next Best Action integration - Implementation of an end-to-end subscriber process in Salesforce.

Tech. ENV: Account Engagement (Pardot) Scope: Drive Account Engagement adoption and train teams Tasks: - Adoption Challenges Diagnosis: Identified resistance points of Marketing, HR & Sales teams and mapped their needs to Account Engagement features. - Custom Training & Workshops: Conducted 30+ sessions over 3 months to train 30+ users on key features (Forms, Landing Pages, Email Builder, Engagement Studio, Process Automation..). - IT Team Support: Transitioned legacy Pardot to Account Engagement (Salesforce-Pardot Connector setup, 100% sync error resolution, Salesforce User Sync implementation). - Operational Guides: Created user guides (videos, PPTs, step-by-step PDFs) for team autonomy. - Knowledge Transfer: Trained an IT referent for Account Engagement support ticket management. - Migration Optimization: Updated Connector, implemented Einstein Engagement Scoring, and automated prospect journeys.

Tech. ENV: Sales Cloud, CPQ in an English speaking environment. Project Methodology: Agile / SAFe Scope: CPQ Pricing Process Optimization & Cross-BU Deployment - Epics, features refinement and user stories presentation to Dev team - CPQ Configuration: QLE customization, Product setup, Block Pricing, Quote Templates - Cross-BU Scalability: Functional gap analysis for 2nd BU needs, Data model adaptation with architect. - Functional Documentation of the end-to-end Business Processes from Quote creation, Product configuration, Pricing, Ppproval process, Quote templates to SAP.

Tech. Env: Sales Cloud, CPQ in an English speaking environment. Scope: Sales Cloud & CPQ implementation for 300 users across 33 countries. Project Methodology: Agile / Scrum Tasks: - Project scoping and requirements gathering during the discovery sessions - Solution configuration (Accounts, Opportunities, Products, Quotes, QLE, Price books, PRicing, Dsiocunting) and product demos for sponsors - Tests designing and tests execution - Draft, Split and US refinement - User training and change management

Tech. ENV : Service cloud, Experience cloud, Conga under SCRUM Scope: Overhaul of Business Processes workflows and migration from Siebel to Salesforce Project methodology: SCRUM Tasks: - Requirement Gathering: Collection of stakeholder needs, integration into Jira, and Backlog management. - Testing: Designing and executing test cases for user acceptance testing (UAT). - Reversibility: training of new train teams in charge of project continuity - Users Training

Tech. ENV : Service cloud, Sales cloud under SAFe Scope: Replacement of Oracle Siebel with Salesforce Sales & Service Cloud. Taks: - SAFe Adoption: Coordinated with 10+ Scrum teams in a SAFe framework to align releases. - Impediments Management: Addressed technical dependencies and obstacles to ensure on-time delivery. - Agile Leadership: Facilitated SAFe rituals (PI Planning, Retrospectives) and Scrum ceremonies (Sprint Planning, Daily Standups) for a team of 8 developers, improving velocity by 30%. - Continuous Training: Coached developers on Salesforce best practices and Agile methodologies (estimation poker, test-driven development). - Backlog Management: Refined and prioritized user stories with the Product Owner.

Env. Tech: Sales cloud, Service cloud - Training the sales team for a better use of Salesforce CRM (training workshop and Trailhead) - Management of licenses, permissions and access for 50 users and processing of incoming requests (leads, accounts, opportunities) - Data import, export and modeling - Creation of workflows, views, reports and Dashboards