Badreddine Ladjemi

Dans un contexte de mutation d'une DSI vers l'agilité et une orientation Client final, je suis intervenu afin de cadrer et piloter les projets liés à l'engagement Client, au CRM (Centre de Contacts, Marketing Automation) et à la Data Client (Customer Data Platform) pour le groupe Les Mousquetaires (Intermarché, Bricomarché, Bricorama, Bricocash). - Diagnostic (visite sur site, analyse des parcours clients) - Accompagnement à la définition du besoin et des parcours - Définition d'une cible (solution, architecture) - Chiffrage (CAPEX/OPEX sur 5 ans) - Planning en agilité à l'échelle - Gestion des risques - Sélection des fournisseurs - Elaboration de Cahier des Charges - Pilotage d'Appel d'Offres (RFI/RFP) - Pilotage de projets de bout-en-bout - Pilotage budgétaire

- Expression de besoin : CRM pour le secteur bancaire - Etude de marché : Déploiement d'offre triple-play au DOM-TOM - Business Analyser : Stratégie de développement de Google vers les pays BRIC et Sud - Mobile-banking

tasks: IT Master plan & Entreprise Architecture Roadmap & Projects definition Digital Service & Product Design Design Sprint & Business and technical requirements writing Procurement & Tender PMO Capacity Building Public Relations / Speech writing digital public policies & eGov: Digital Healthcare Digital Justice Digital Identity for Citizen achievements: 3x more projects delivered 3 successful tenders >7M€ R&D investment 8 requirement specifications written 2 MoU signed >10 millions citizen impacted tech & methods: ESB, API Management, Integration, ERP, Digitalization, SSO, IAM, Cloud, Collaborative, Digital Asset Management, Database, Document Management, Design Sprint, Entreprise Architecture, PRINCE2

Afin de relever le défi d’un métier en mutation, historiquement siloté et dont la donnée est fragmentée, Badreddine a accompagné son client dans la mise en œuvre d’une stratégie centrée sur les clients finaux (B2B2B). Il a en particulier œuvré à décliner cette stratégie dans un projet de CRM qu’il a cadré afin d’industrialiser les activités commerciales et d’accompagnement des clients et pour plus d’efficience opérationnelle. Activités réalisées : - Diagnostic de l’outillage existant au regard des enjeux - Recueil du besoin avec les métiers (Commerciaux, Technique…) - Co-construction de la cible avec l’ensemble des parties-prenantes - Elaboration d’un Cahier des Charges d’un CRM intégré au SI - Enquête auprès des clients finaux sur leurs painpoints et attentes - Mise en place d’un outillage de remontée des demandes par les utilisateurs

Food Start-up Provider Business & IT evaluation for Sodexo Group Target solution, architecture, data model, infrastructure, design: coordination and consolidation Customer journeys, business process, end-customer userstories, Gap analysis: writing and approval workflow IT & Marketing Workshops: management and follow-up Environment: ESB, Wynd, REST API, AWS, POS, Social Catering Business Rules Results: Enabling digital transformation of 5000 Sodexo France Restaurant Entreprise with digital omnichannel SaaS POS by Wynd.eu

Domain manager for News oriented applications : • NAOS : TF1 own NRCS Newsroom Computer System (Avid, DALET alike) • ScheduAll : Transmision's scheduling and resources booking • Dépêches : Dispatches tool improvements Projects managed : • Rework, business needs and solutions sourcing for ScheduAll replacement • NRCS Migration to Virtual Machines, SQL Server 2014, Windows Server 2012 • Support (Maintien en Condition Opérationnelle)

Business Analysis and project management in the VOO's Web division. Digitalization of billing, domiciliation, payment statuts, customer care, on the Web and self-care (myVOO). Assignment summary Business Analyst • Project initiation: analyzing the business needs, project charter • Business Requirements redaction • Business process design and reengineering • Customer experience, use cases & edge cases • Business Rules • Web Functional Specification • Impact analysis Project Management • Definition and monitoring of: planning, quality, operational requirement • Service providing management • Technical Analysis coordination • UX/UI specifications Outcomes • Release of e-billing on the selfcare • Massive Improvement of digital Customer Care • “First cause” of phone calls to the Customer Care digitalized • Rework of the whole offer on the sales funnel & selfcare • KPI & Metrics integration • Full rework of the selfcare (Billing section) Environment : - Ticketting (Jira, TestTrack, Redmine) - SAP / ESB - Microsoft Office (PowerPoint, Word, Excel)

Cloud into Webmail migration project management for the Innovation and IT Division Assignment summary Business Analysis • Detailed business requirements • Functional specifications writing • Commercial negotiation with IT Service provider • Set up workshop and focus group Program Management • Web & design agencies supervision • Management of 2 IT service providers (cloud & webmail) • Web design & prototyping (mockup, wireframing, …) • Acceptance test plan supervision • Testing strategy elaboration and execution • Product launch & release management Outcomes - Customer satisfaction improvements by SFR Webmail UX rework and upgrade (4th France Webmail before Yahoo) Environment - Microsoft Office (PowerPoint, Word, Excel) - Photoshop - Axure (mockup & wireframing software)

Analysis and Management of Customer Care projects : 1. Tax compliant dematerialization invoices - EDIFACT 2. Pre-sales project: leads profiling and client scoring (debt analysis) 3. Legal projects (PCIDSS) Business Analyst • Project initiation: analyzing the business needs, reviewing the current operations, financial analysis of the costs and benefits, project charter • Project execution with associated delivery documents redaction • Detailed business requirement • Functional specifications • Business process design and reengineering • Customer experience & use cases Program Management • Definition and monitoring of: planning, budget, quality, operational requirement, KPI & Dashboard • Service providing management • Testing strategy and execution, friendly user test • Problem solving crisis intervention • Change & Training Outcomes • Release of tax compliant dematerialization invoices - EDIFACT • Global Bad-debt reduction and substantial growth of liquidity • Sustainable development goal reached Environment • Microsoft Office (PowerPoint, Word, Excel) • Business Objects / BiTool / Oracle (SQL)

AMOA en phase aval sur un projet d'outil de Worklow de déploiement de fibre optique (Optimus) - Recette / Testing - Support post-production : Vérification d’Aptitude du Bon Fonctionnement (VABF) et Vérification de service régulier (VSR) - Formation aux équipes - Améliorations continues / Change requests

Brand development, web site traffic growth, web site UI, SEO, affiliation and e-buzzing. Developed brand strategy and statistics systems. Non-Profit (NGOs) clients and classical companies. Project management, conception of normalized solutions for optimized conversion rate of e-commerce websites.

Online Internet marketing strategy for nonprofit organisation Internet marketing strategy for the company

Developer on new technologies and platform. Improved the user interface with Ajax. I was using Python with Zope/Plone. Developed a blogging platform. Apprentice.