Bahaâ KENFAOUI

– The very first space of its kind in Morocco, designed exclusively for professionals in the helping fields. – At KOON, we provide flexible and turnkey workspace solutions for coaches, therapists, and practitioners who are looking for a welcoming, professional, and inspiring environment, whether for occasional sessions or a regular practice. – A place to connect, grow, and support those who support others

I partner with clients through thought-provoking, co-creative processes to support individual, team, and organizational transformation, and to unlock sustainable personal and professional performance. – Executive Coaching | Individual & Team Coaching | Team Building – Leadership & Management Facilitation and Training – Advisory on Transformation Projects | Change Management | Project & Program Coordination – Organizational Effectiveness & Human Capital Development – Corporate Health & Wellbeing Programs – Encounter Groups | Group Therapy | Counseling Units

– Ensures preparation of periodic management reporting for local, regional and group purposes for EMEA South (80 countries) – Provides direction, oversight and support needed for planning and analysis for countries in EMEA South region

– In charge of all cash management, investments, budgeting, and financial reporting while driving the company's financial strategy – Coordinate development of annual operating, capital & budgets, as well as reporting for the same – Work with senior managers to efficiently develop budget proposals, provide access to project finance information, and ensure contract compliance and reporting – Ensure cash flow is compatible with operations by overseeing day-to-day accounting, recording, reporting, and internal-control activities of the organization – Develop and implement best practices and tools to ensure a well-controlled yet flexible organization that has strong fiscal management, project coordination, cross-team communications and workflows – Comply with company & local financial requirements by studying existing and new legislation and taking appropriate action – Oversee the Preparation of the FP&A management reports in alignment with local and global stakeholders – Develop and continuously implement FP&A reporting improvements – Act as the key FP&A contact to regional management, global and local stakeholders – Coordinate with all finance stakeholders to deliver value-adding and transparent reporting and to ensure country reporting delivery in time and quality – Analyze the profitability of the business segments and organizational units in the EMEA South Region in alignment with local and global stakeholders – Oversee Budget preparation, forecasts and estimates on regional, country, segment and functional levels – Foster efficiency initiatives, prepares action plans to achieve efficiencies and monitors their implementation – Drive the standardization and optimization of local FP&A processes in a global FP&A process framework – Supports on demand international and regional projects with FP&A Know-How – Lead & manage the FP&A team in the region (10 locations) – Acts as primary contact person for the transformation of FP&A processes in the EMEA Region with regular reporting to the Global Finance leadership

– Ensure timeliness, accuracy, and usefulness of financial reporting, oversee the preparation and communication of monthly and yearly financial statements according to both local GAAPs and US GAAP in the 3 Maghreb markets – Play an advisory role to the organization as subject matter expert, leveraging on external insights to proactively identify strategic opportunities – Ensure compliance with internal controls requirements and local tax and legal regulations, coordinate internal and external audits – Maintain flawless communication and strong relationships with public officials, local partners and financial institutions – Participate to the financial strategic planning and forecasting process, results analysis, to help drive cross functional decisions and deliver business commitments – Continuously optimize working capital performance and drive the cash flow forecasting – Proactively provide proposals to improve profitability and reduce spend across business functions – Lead and develop the Finance and General services team in the 3 Maghreb locations – Develop and implement continuous improvement initiatives to standardize, simplify and strengthen processes and procedures – Take the Finance lead on various strategic projects (SAP implementation, legal entity set-up...) – Ensures that the 3 Maghreb offices facilities present a professional and functioning atmosphere at all times (workplace experience, security, cleaning, equipment leases, car fleet, maintenance...) – Research revenue opportunities and economic trends, analyze internal operations, and identify areas for cost reduction and process enhancement – Monitor business performance with tracking tools, establish corrective measures as needed, and prepare detailed reports for earnings calls, management team, and rest of company – Manage finance, procurement & IT team and oversee financial IT systems, ensuring compliance with relevant regulatory entities

– Responsible of the Annual Risk Assessment exercise in the cluster – Responsible for evaluating risks in the Cluster and implementing and enforcing Compliance protocols to address those risks – Conducting and directing investigations of compliance violations and fraud – Preparing and conducting training programs on Compliance policies and standards – In Charge of the annual plan of internal reviews and advisories to provide assurance over the financial & operational controls, compliance with internal policies and local laws – Coordinating activities related to external and corporate audits, follow-up on the implementation of audit recommendations in line with agreed management action plans – Leading special project assignments (SAP, Concur, Procurement interface...) – Standardizing and improving processes and practices, focus on time and cost savings – Building and integrating the IC & Compliance team into the Maghreb organization – Supporting the Managing Directors of the cluster in the implementation of PMI Compliance program and promoting Ethic's Culture – Playing an advisory role to the management team on the Controls and Compliance aspects – Participating to appropriate executive leadership, and/or operating committees, so as to ensure the Compliance function is properly integrated within the Cluster's operations

– Strengthen the internal control environment and establish a culture of risk management – Support the operating systems by enabling to respond appropriately to significant business risks – Increase the Financial and management reports reliability – Preparing, enforcing and updating all relevant Company procedures – Perform integrated internal audits to assess the existence and effectiveness of financial and operational internal controls – Develop, train and coach Internal control team members – Enhance Company compliance with applicable laws and regulations – Lead Sarbanes-Oxley compliance activities – Improve the Company compliance with Mondelēz Code of conduct – Perform special assignments and fraud investigations – Advise the entire organization in the area of internal controls, risk mitigation and compliance

– Lead internal audit jobs in the three Maghreb countries, for all the departments – Develop Annual Audit plan and oversee Audit & Risk agenda for Maghreb – Carry out fraud audit and ensure results reporting to the Group – Verification of SOX controls compliance through Risk assessment exercises – Participation to Corporate audits and follow-up of action plans implementation – Supporting Maghreb leadership team in governance activities and Crisis management plans – Involvment is various organisation projects (SAP, procurement system, process review...)

Legal auditing missions for various companies, from different sectors and sizes – Main jobs: Castorama, Décathlon, Toyota, Caterpillar, Visteon... – Accountant expert trainee registered at the << Ordre des Experts Comptables de Lille >>

– Member of an international team project in charge of the running of the ERP Oracle – Using project management tools: planning, accountancy, risk management, quality audit

– Support agencies and branches of the delegation in their commercial development – Analyzing the strengths and the weaknesses of each branch – Suggesting recommendations for progress and implementing corrective actions

– Special events management, performance of national and international communication actions – Management of press relations, member of the editorial staff of the Palace brochures: photography sessions and interviews

– Commercial councilor of major corporate customers, Financial Analysis, Credits analysis – Assisting commercial teams in the daily commercial actions: prospecting customers, handling applications for credit, participating to customers and prospects meeting

– Testing the compliancy of internal procedures supervised by the financial director, according to the international requirements of the Hilton Group – Implementing in all departments the appropriate internal controls as per Group standards – Training and sensitization of the employees to the new processes, accompaniment during the driving of changes

– Auditing, Accounting and Outsourcing, Consulting engagements – Management of the accountancy, the payroll and the administrative tasks for corporate customers, Realization of the accounting documents according to IFRS and US GAAP principles