Baptiste Mercier

En charge de l'onboarding de l'enseigne Boulanger à l'offre de régie publicitaire Retail Media de Valiuz Adz

Leaflet digitalization and monetization marketing services.

• Data management strategies, advising clients on Adtech & Martech best ecosystems (usecases & KPIs definition, datasets definition, technology partners selection & RFPs, implementation& operation, transfer knowledge, change management) • Deep knowledge of new customer and advertising experiences • Full review and strategic recommendation for leading travel & hospitality company • Pitching new clients to digital transformation

• Building and managing a team of 8 people for both product management & trade marketing • Strategy: Along with top management over the global strategy, creating innovative products & solutions for the company • Business development: leading RFP/RFI answers and highly participate in key sales process as product leader and reference among key online merchants and advertisers • Providing new digital advertising experiences for advertisers (all verticals, all strategies covered) • Product Management: Operating Hi-Media product roadmap with product managers and IT Team, technology partners from conception to deployment (mobile, video, native advertising, programmatic,…) • Data: developing the Business Intelligence offer for payment solutions, set up the data strategy for advertising products through Appnexus, Liverail and Krux • Marketing operations: sales collaterals, tradefairs /special events, representing the company as a speaker for industry events

Top European Facebook gaming app developer - Startup mode Revenue Sourcing > Advertising (over 1M€ generated in 2009, 0€ in January 2009) >Virtual goods and micro-transactions (1M€/month revenue) Marketing operations > Optimising funnels of conversion towards payment generation > Online media buying, acquisition campaigns, barters > Business development / Partnerships > P&L on new projects

Bigpoint is the major browser-based game company in Europe, with more than 100 million members playing simultaneously on a free-to-play model. Customer acquisition > Business development with major French media (Orange, TF1, M6, Eurosport) > Online performance campaigns (SEM / Affiliates) Product Management > Organizing FR customer support team > Payment methods optimization > Online events over the French community Misc. > Paneuro recommendation on ad revenues generation > Presentation to the board of investors during 300M$ fund raise audit

Client Management - Develop and monitor online media issues within the existing FullSIX media clients - Implementation of integrated solutions (microsite + mediaplan + eCRM programs) - Present new online media solutions (new advertising methods CPC, CPL, special events ) - Formulate and sell media proposals to clients - Present and elaborate spontaneous recommendations to existing FullSIX non-media clients - Convince and educate clients in advertising online and make them regular online advertisers providing relevant research on the online industry Online Media issues covered Pan-European strategies Personal responsibilities: process management (planning, coordination), mediaplanning and buying in all countries in Europe without any local intermediaries. (media vendors research & selection, negotiations, campaign ongoing monitoring and optimization) over ROI campaigns & branding issues. Dell Computers (7 countries) - Complete management of Dell online issues (media and search engines) - Maintaining a turnover growth by 15% per quarter for one year and a half Blizzard Entertainment – Vivendi Universal Games - PanEuropean launch of blockbuster World of Warcraft - Online media campaign in 12 countries and e-couponing operation over 20 countries ROI Generation Personal responsibilities: Full project management integrating (mediaplanning and buying, creation & support team briefing and management, client co-ordination, reporting & analysis) Set up of numerous contests on opt-in generation with (SFR (French Vodafone), Tropicana, Powerade, Ford, LG) E-commerce platform SFR, UltraVacances (Nouvelles Frontières low cost agency) Lead generation (Crédit Lyonnais, Hertz) Branding Personal responsibilities: Full project management integrating (mediaplanning and buying, creation & support team briefing and management, client co-ordination, reporting & analysis) Accounts hold: LG, Harley Davidson, M&Ms, SNCF