Barbara D.

• Content production for international lifestyle and fashion brands, ensuring alignment with brand identity and social media guidelines • Creation of short-form videos (Reels, TikTok): concept development, filming, editing, and trend adaptation to maximize reach • Support in influencer activations with brand and PR teams (seeding, campaigns, events) • Daily monitoring of social media trends to inform strategies and content formats

• Designed and managed the social media and influencer strategy for an international brand in France • Led and coordinated digital projects: drafting briefs, managing agencies, overseeing timelines and budgets, validating content, and analyzing KPIs • Managed macro and micro-influencer campaigns, generating 2.5M+ impressions • Organized influencer events, including casting, content production, and on-site coordination • Monitored performance (EMV, ROI, reach) and provided strategic reporting to the HQ (Austria) • Produced both organic and sponsored content in collaboration with the media team

• Managed a portfolio of Luxury & Lifestyle clients (Estée Lauder Group), accross Europe, overseeing both strategic and operational aspects of influencer campaigns. > focus on ROI, brand awareness, and creator-brand alignment • Tracked campaign performance (EMV, reach, ROI) and Delivered strategic recommendations to maximize campaign impact • Client onboarding & support: trained brand clients on the SaaS platform and activated key features based on specific business needs • Acted as main point of contact between clients and Product/Tech teams: managed bug reports, enhanced UX, and followed up on feature requests • Coordinated internal teams and external partners using Notion, Jira, and Trello • Gathered user insights to guide product roadmaps and improve internal processes Tools used: Planhat (CRM), Intercom (customer communication), Jira (bug & dev tracking), Notion & Trello (project management)

Skeepers is a SaaS platform that offers tailored solutions for brands to identify relevant influencers and brand ambassadors, manage collaborations, and optimize their entire micro-influencer marketing strategy. • Developed and implemented the Social Media strategy to engage B2C communities, providing responsive and high-quality customer support on social platforms • Created engaging content for Instagram & TikTok, including a viral video format that reached over 5M views • Wrote blog articles for the website and designed email marketing campaigns (Mailjet, Mailchimp) • Monitored KPIs and optimized performance of digital campaigns • Participated in influencer events and activations • Conducted daily trend monitoring and social media listening Tools used: Hootsuite, Canva, WordPress, Notion, InDesign, Trello, Intercom, Zendesk, Mailchimp

• Managed e-commerce customer service for Europe (email, phone, after-sales support) • Handled dispute resolution: returns, refunds and delivery issues • Coordinated with logistics teams and provided reporting to marketing management Used Microsoft Dynamics CRM software

• Collected and analyzed annual salary data from CAC 40 companies in the Luxury and Industrial sectors • Managed projects and contributed to deliverables for the Luxury and Oil & Gas markets

• Ensured exceptional client experience aligned with Chanel’s brand values • Built and maintained loyalty among local and international clientele through personalized luxury service • Managed the footwear department and drove sales growth • Effectively handled customer objections and resolved after-sales service issues