Barbara Gian

DA - Brand & Motion Design - Strat. Mktg Digital

3 recommandations

Salaire / Taux journalier

3 personnes recommandent

Paris, France

Freelance

À distance uniquement

Expertises

Stratégie MarketingDirection artistiqueDesign webMotion DesignHTMLCSSSites internet e-commerceSquarespaceMonday.comAnimationAdobe IllustratorSites internetFramerJiraAdobe After EffectsAdobe Creative SuiteAdobe LightroomAdobe PhotoshopAffinity DesignerFigmaWordPressGrowthUI Product DesignTraductionAdobe AuditionAdobe InDesignProcreateCanvaIdentité VisuelleGraphic DesignUX Product Design

Langues

Anglais (Maternelle)Français (Maternelle)Hébreu (Courant)Espagnol

Recommandé par

Vincent Esposito

Memo Agency

Directeur de création

A recommandé le 25 août 2025

Anouk HASSAÏNE

Maison Bauchart

Deputy Director

A recommandé le 02 juillet 2025

Nick Dougherty

Mass General Brigham Health Plan

Vice President of Digital

A recommandé le 03 mai 2016

À propos

Introduction

I help ambitious global companies stand out and grow through strategic creative direction. With 10 years experience in strategic digital marketing and acquisition in various international markets, I combine business insight with design expertise, from creative direction, brand identity and motion design to web and UX/UI, delivering work that drives measurable results and elevates the brand. Projects worldwide

Liens

Expérience de travail

Strategic Creative Director, Brand & Motion Designer

Barbara GianFreelance

juil. 2025 - Présent

1 an 4 mois

Worldwide

Shaping high-impact brands for ambitious global companies Projects worldwide • Art Direction • Creative Strategy • Motion Design • Brand Design • Web Design & UX/UI

Intuit Lab Pro

janv. 2025 - juil. 2025

7 mois

Paris, France

Multimedia Art Direction - UX/UI Design Masters Program

mars 2025 - juil. 2025

5 mois

Paris, France

• Creative Strategy • Brand Design & Communication • Graphic Design • Web Design • Motion Design • UI/UX Design • Typography • Editorial Design

Creative Conception & Graphic Design Program

janv. 2025 - mars 2025

3 mois

Paris, France

Freelance Web Designer

FreelanceFreelance

janv. 2016 - déc. 2024

9 ans

Greater Boston Area

Anna Lee Food Styling - Los Angeles Redesign and implementation of website using Squarespace platform. Liz Roache - Boston Website and portfolio design and implementation for a renown artist in the Boston area: • Squarespace setup, wireframe designs and sitemap workflows • Domain work: DNS setup, MX Records setup • Graphic design for the website: workflows, fonts, colors, typography • Business & Marketing strategy innovinco - Paris Website design and implementation for an innovation startup in Paris, located at Station F. • Squarespace setup, sitemap workflows • Graphic design for the website: workflows, fonts, colors, visual icons

Braincube

janv. 2024 - déc. 2024

1 an

Paris, France

Global Marketing Director

févr. 2024 - déc. 2024

11 mois

Paris, France

• Messaging & Positioning revamp • ABM Strategic relaunch • Collaboration with the Sales team on new go-to-market strategy • Product Marketing structuration

Marketing Audit

janv. 2024 - mars 2024

3 mois

Paris, France

Audit of the Marketing activities with the Marketing and Sales teams Plan building for quick wins and long term strategy

Platform.sh

juin 2019 - déc. 2023

4 ans 7 mois

Campaign Manager - Global

janv. 2022 - déc. 2023

2 ans

• Overseeing the global paid strategy and campaigns for brand awareness, demand generation and sales enablement (gathering the content, localizing, campaign setup on various ads platforms like Google/LinkedIn/Reddit/Twitter/Meta, lead tracking and nurturing with Marketo and SFDC) • Ad account structure, ad copy, keyword research, strategy and budget allocation by region and persona • Managing 900k$ yearly budget MoM • Collaborating with content teams to create demand gen assets (landing pages, one pagers, white papers, ad creatives, etc) • Optimizing content and target conversion actions for specific audiences, platforms and regions • Collecting, analyzing and reporting on campaign data and KPIs to optimize for future campaigns

Digital Marketing Specialist - France & Europe

juin 2019 - janv. 2022

2 ans 8 mois

Paris Area, France

• Overseeing all digital marketing activities for the EMEA region (localized content, events, digital campaigns, email/newsletter marketing, etc) • Organizing our presence at events/tradeshows all across EMEA and ensuring lead follow up from a marketing and BDR standpoint • Close collaboration with the various EMEA Sales teams to ensure alignment on strategy and execution

Marketing Coordinator

Sophie Mallebranche® / Material Design Group

nov. 2017 - mai 2019

1 an 7 mois

Paris Area, France

French creators and manufacturers of one-of-a-kind woven metal materials designed by Sophie Mallebranche for high-end Interior Design and Architecture. Overseeing Marketing Activities such as: • Squarespace Website Redesign and Relaunch • Led a Qualitative study of the website redesign • Implemented SEO tools - Google Analytics, Google Search Console, Keyword Strategy • Social Media Management • Created and sent Newsletters to generate Sales meetings in Paris, London, New York, Dubai • Built Monthly Analytics Reports • Graphic design and Research method Certification (Cegos) • Catalog Redesign • Product packshot photography with Orbitvu Software • Project Management for 3D technical video with an external provider • Photoshoot organization and photography acquisition for installed projects in Europe, USA, and the Middle East • Tradeshows - Organization, support, booth buildup/dismantle, presentation of the collections and applications in French, English, Spanish, Hebrew • Pre and post tradeshow communications: social media and newsletters • Represented the company and brand in Paris, Dubai, New York

Communications Manager - Freelance

mon Martin

mai 2017 - oct. 2017

6 mois

Paris Area, France

VerbalCare

juin 2015 - juil. 2016

1 an 2 mois

Boston, Massachusetts, États-Unis

Marketing Communications Coordinator

oct. 2015 - juil. 2016

10 mois

Boston, Massachusetts, États-Unis

VerbalCare is a breakthrough communication and care coordination solution for healthcare–delivering a unified and HIPAA secure means for conversation between patients and their care teams throughout the continuum of care. • Leading all marketing activities: social media, copywriting, newsletters, market research, go-to-market strategy, design, event planning and marketing analytics. • Industry conferences: pitching and lead acquisition. • Redesign of the website: wireframes, workflow, design, content and copy. • Brand recognition, user acquisition and retention. • Product design: wireframes, business process workflow, defining UI/UX designs.

Marketing Intern

juin 2015 - oct. 2015

5 mois

Boston, Massachusetts, États-Unis

Brand Manager

New England Venture Capital Association

janv. 2015 - juil. 2015

7 mois

Cambridge, Massachusetts, États-Unis

Tech Generation connects hundreds of Massachusetts' top students with internships at local tech startups with the ultimate goal of building the next wave of tech innovation in Massachusetts. By providing an online platform for mutual discovery, TechGen connects students and companies on an ongoing basis, ensuring that the Boston tech community benefits from the incredible talent in our backyard throughout the calendar year. TechGen Brand Ambassadors are leaders on their campuses building a massive community of interns who feel part of something larger than themselves. By providing an additional layer of social events and educational programming, TechGen highlights the best of what it means to work and play in Massachusetts and ensures that more students stay on to build their futures here after graduation. TechGen which is a year-round program of the New England Venture Capital Association (NEVCA), an organization dedicated to making Massachusetts the best place in the world to start and grow new companies. http://www.thetechgeneration.com/brand-managers.html

VP Marketing & Community

dadaviz

juin 2014 - déc. 2014

7 mois

Tel-Aviv, Israël

A collection of the best dataviz from different sources, all collected and curated by our community in one place. Visit us at dadaviz.com to explore and/or upload the best data visualisations! Growing the expert and dedicated community Expanding the social media presence Developing the image of dadaviz as the reference library for data visualizations

VP Marketing

WikiBrains.com

nov. 2013 - déc. 2014

1 an 2 mois

Tel-Aviv, Israël

Founded in 2011, WikiBrains (Ltd) is a promising start-up company utilizing smart data structure to provide a growing database of semantically linked information and knowledge. Search for a topic to find what the crowds are associating it to and begin connecting the dots to quickly and easily create a beautiful map. Our mission is to transform the way students and bloggers research, organize and share what they are curious about. Specialties: Semantics, Mindmapping, Brainstorming, Creativity Blog: http://blog.wikibrains.com/wordpress/ Responsible for Social Media & Community building, Marketing

Social Media & Community Management

Dscovered

mars 2013 - oct. 2013

8 mois

Tel-Aviv, Israël

Dscovered developed a genetic algorithm for design that simplifies creative processes. Using our taste-mapping technology, graphic designers and clients save valuable time & money that is wasted on design iterations. In addition, dscovered helps match clients with graphic designers who share their taste and style. - Marketing - Social media platforms - Editorial of the company blog - Community management

Impact Team Member

Abercrombie & Fitch

sept. 2011 - oct. 2011

2 mois

Paris, France


Formation

Intuit Lab Pro

Master's degree

2025 - 2025

7 mois

Babson F.W. Olin Graduate School of Business

Master of Science (MSc)

2014 - 2015

1 an 1 mois

Reichman University

Bachelor's degree

2010 - 2013

3 ans 1 mois

The Hebrew University of Jerusalem

Mechina Year Program

2009 - 2010

1 an 1 mois

EABJM Paris 15ème

Baccalauréat

1995 - 2009

14 ans 1 mois


Licences et certifications

Google Ads Display Certification

Délivré le : mai 2022

Certifié par Google

Graphic design and Research method

Délivré le : sept. 2018

Certifié par Cegos France

Squarespace Circle Member

Délivré le : janv. 2017

Certifié par Squarespace

Portfolio

Brand Design project

UX/UI Design

CATHARSIS

Ministère de la Culture x Cultiv

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