
Barbara Gian
DA - Brand & Motion Design - Strat. Mktg Digital
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Paris, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
I help ambitious global companies stand out and grow through strategic creative direction. With 10 years experience in strategic digital marketing and acquisition in various international markets, I combine business insight with design expertise, from creative direction, brand identity and motion design to web and UX/UI, delivering work that drives measurable results and elevates the brand. Projects worldwide
Expérience de travail
Strategic Creative Director, Brand & Motion Designer
Barbara GianFreelance
juil. 2025 - Présent
1 an 4 mois
Worldwide
Shaping high-impact brands for ambitious global companies Projects worldwide • Art Direction • Creative Strategy • Motion Design • Brand Design • Web Design & UX/UI
Intuit Lab Pro
janv. 2025 - juil. 2025
7 mois
Paris, France
Multimedia Art Direction - UX/UI Design Masters Program
mars 2025 - juil. 2025
5 mois
Paris, France
• Creative Strategy • Brand Design & Communication • Graphic Design • Web Design • Motion Design • UI/UX Design • Typography • Editorial Design
Creative Conception & Graphic Design Program
janv. 2025 - mars 2025
3 mois
Paris, France
Freelance Web Designer
FreelanceFreelance
janv. 2016 - déc. 2024
9 ans
Greater Boston Area
Anna Lee Food Styling - Los Angeles Redesign and implementation of website using Squarespace platform. Liz Roache - Boston Website and portfolio design and implementation for a renown artist in the Boston area: • Squarespace setup, wireframe designs and sitemap workflows • Domain work: DNS setup, MX Records setup • Graphic design for the website: workflows, fonts, colors, typography • Business & Marketing strategy innovinco - Paris Website design and implementation for an innovation startup in Paris, located at Station F. • Squarespace setup, sitemap workflows • Graphic design for the website: workflows, fonts, colors, visual icons
Braincube
janv. 2024 - déc. 2024
1 an
Paris, France
Global Marketing Director
févr. 2024 - déc. 2024
11 mois
Paris, France
• Messaging & Positioning revamp • ABM Strategic relaunch • Collaboration with the Sales team on new go-to-market strategy • Product Marketing structuration
Marketing Audit
janv. 2024 - mars 2024
3 mois
Paris, France
Audit of the Marketing activities with the Marketing and Sales teams Plan building for quick wins and long term strategy
Platform.sh
juin 2019 - déc. 2023
4 ans 7 mois
Campaign Manager - Global
janv. 2022 - déc. 2023
2 ans
• Overseeing the global paid strategy and campaigns for brand awareness, demand generation and sales enablement (gathering the content, localizing, campaign setup on various ads platforms like Google/LinkedIn/Reddit/Twitter/Meta, lead tracking and nurturing with Marketo and SFDC) • Ad account structure, ad copy, keyword research, strategy and budget allocation by region and persona • Managing 900k$ yearly budget MoM • Collaborating with content teams to create demand gen assets (landing pages, one pagers, white papers, ad creatives, etc) • Optimizing content and target conversion actions for specific audiences, platforms and regions • Collecting, analyzing and reporting on campaign data and KPIs to optimize for future campaigns
Digital Marketing Specialist - France & Europe
juin 2019 - janv. 2022
2 ans 8 mois
Paris Area, France
• Overseeing all digital marketing activities for the EMEA region (localized content, events, digital campaigns, email/newsletter marketing, etc) • Organizing our presence at events/tradeshows all across EMEA and ensuring lead follow up from a marketing and BDR standpoint • Close collaboration with the various EMEA Sales teams to ensure alignment on strategy and execution
Marketing Coordinator
Sophie Mallebranche® / Material Design Group
nov. 2017 - mai 2019
1 an 7 mois
Paris Area, France
French creators and manufacturers of one-of-a-kind woven metal materials designed by Sophie Mallebranche for high-end Interior Design and Architecture. Overseeing Marketing Activities such as: • Squarespace Website Redesign and Relaunch • Led a Qualitative study of the website redesign • Implemented SEO tools - Google Analytics, Google Search Console, Keyword Strategy • Social Media Management • Created and sent Newsletters to generate Sales meetings in Paris, London, New York, Dubai • Built Monthly Analytics Reports • Graphic design and Research method Certification (Cegos) • Catalog Redesign • Product packshot photography with Orbitvu Software • Project Management for 3D technical video with an external provider • Photoshoot organization and photography acquisition for installed projects in Europe, USA, and the Middle East • Tradeshows - Organization, support, booth buildup/dismantle, presentation of the collections and applications in French, English, Spanish, Hebrew • Pre and post tradeshow communications: social media and newsletters • Represented the company and brand in Paris, Dubai, New York
Communications Manager - Freelance
mon Martin
mai 2017 - oct. 2017
6 mois
Paris Area, France
VerbalCare
juin 2015 - juil. 2016
1 an 2 mois
Boston, Massachusetts, États-Unis
Marketing Communications Coordinator
oct. 2015 - juil. 2016
10 mois
Boston, Massachusetts, États-Unis
VerbalCare is a breakthrough communication and care coordination solution for healthcare–delivering a unified and HIPAA secure means for conversation between patients and their care teams throughout the continuum of care. • Leading all marketing activities: social media, copywriting, newsletters, market research, go-to-market strategy, design, event planning and marketing analytics. • Industry conferences: pitching and lead acquisition. • Redesign of the website: wireframes, workflow, design, content and copy. • Brand recognition, user acquisition and retention. • Product design: wireframes, business process workflow, defining UI/UX designs.
Marketing Intern
juin 2015 - oct. 2015
5 mois
Boston, Massachusetts, États-Unis
Brand Manager
New England Venture Capital Association
janv. 2015 - juil. 2015
7 mois
Cambridge, Massachusetts, États-Unis
Tech Generation connects hundreds of Massachusetts' top students with internships at local tech startups with the ultimate goal of building the next wave of tech innovation in Massachusetts. By providing an online platform for mutual discovery, TechGen connects students and companies on an ongoing basis, ensuring that the Boston tech community benefits from the incredible talent in our backyard throughout the calendar year. TechGen Brand Ambassadors are leaders on their campuses building a massive community of interns who feel part of something larger than themselves. By providing an additional layer of social events and educational programming, TechGen highlights the best of what it means to work and play in Massachusetts and ensures that more students stay on to build their futures here after graduation. TechGen which is a year-round program of the New England Venture Capital Association (NEVCA), an organization dedicated to making Massachusetts the best place in the world to start and grow new companies. http://www.thetechgeneration.com/brand-managers.html
VP Marketing & Community
dadaviz
juin 2014 - déc. 2014
7 mois
Tel-Aviv, Israël
A collection of the best dataviz from different sources, all collected and curated by our community in one place. Visit us at dadaviz.com to explore and/or upload the best data visualisations! Growing the expert and dedicated community Expanding the social media presence Developing the image of dadaviz as the reference library for data visualizations
VP Marketing
WikiBrains.com
nov. 2013 - déc. 2014
1 an 2 mois
Tel-Aviv, Israël
Founded in 2011, WikiBrains (Ltd) is a promising start-up company utilizing smart data structure to provide a growing database of semantically linked information and knowledge. Search for a topic to find what the crowds are associating it to and begin connecting the dots to quickly and easily create a beautiful map. Our mission is to transform the way students and bloggers research, organize and share what they are curious about. Specialties: Semantics, Mindmapping, Brainstorming, Creativity Blog: http://blog.wikibrains.com/wordpress/ Responsible for Social Media & Community building, Marketing
Social Media & Community Management
Dscovered
mars 2013 - oct. 2013
8 mois
Tel-Aviv, Israël
Dscovered developed a genetic algorithm for design that simplifies creative processes. Using our taste-mapping technology, graphic designers and clients save valuable time & money that is wasted on design iterations. In addition, dscovered helps match clients with graphic designers who share their taste and style. - Marketing - Social media platforms - Editorial of the company blog - Community management
Impact Team Member
Abercrombie & Fitch
sept. 2011 - oct. 2011
2 mois
Paris, France
Formation
Intuit Lab Pro
Master's degree
2025 - 2025
7 mois
Babson F.W. Olin Graduate School of Business
Master of Science (MSc)
2014 - 2015
1 an 1 mois
Reichman University
Bachelor's degree
2010 - 2013
3 ans 1 mois
The Hebrew University of Jerusalem
Mechina Year Program
2009 - 2010
1 an 1 mois
EABJM Paris 15ème
Baccalauréat
1995 - 2009
14 ans 1 mois
Licences et certifications
Google Ads Display Certification
Délivré le : mai 2022
Graphic design and Research method
Délivré le : sept. 2018
Squarespace Circle Member
Délivré le : janv. 2017
Portfolio

Brand Design project

UX/UI Design

CATHARSIS
